Conversations with the most influential figures in media and technology.
May 29-31, 2012
Rancho Palos Verdes, California
Featured Videos
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the ... America's Cup star that ... um well it's the oldest trophy in international sports that dates back to ... eighteen fifty one ... when the ... Queen Victoria's husband decided to have a IIa an industrial fair minded and and and ones ... and gone back to back in the eighteen fifties the way you move products around the world of ... um was by sailing ship ... and ... they decided to display the latest and greatest technologies and invite all the countries from around the world to ... send their their fastest is still about ... and only one country to buy the digital challenge the Brits and that was the United States they sent the ... schooner America ... to race ... and we raced up ... thirteen British ships around the Isle of Wight ... and of the Cup is named after the walk ... in the Americas ... but the the the first first go to one of the on ... on the the America ... of which was of was sponsored by the New York yacht Club ... and since I since that time since the eighteen fifties ... other ... six teams have won the Cup ... I pull into the or whether it is a new Facebook ... Glam on Facebook he says ... autumn is you want on it that the great old Margaret Zuckerberg on a mattress that mark ever told them that in him ... up to about three months was obsessed with Facebook site was under all the time we do it ... well making friends in ... the ... the meeting meeting people I otherwise would never meet ... and you know telling what I had for breakfast which is extremely interesting ... of my two I would find over they had for breakfast which was not as interesting ... on ... but just in general my breakfast were more interesting my friends breakfast and ... unique in the not too bad that sells a big thing ... and I are ... so ... happy about three months after what three months of this lying on find leads on funding stopped ... but I was you know me on my of my ... friends in Serbia my goal of roll over the one of the mill the survey ... daughter trends in Belgrade and all over the world and it was great you ... know like like trying to use the social network site reviews all of these technologies ... just so Lemole we're of what's going on what's being done with our databases with our technology and ... and what's happening ... and why ... and we use these things are ... viewed as a Guinness or degree of insight ... of what is possible today ... it wasn't possible before the start before Facebook search of the D tells the cover real this a wooden stand ... um ... until the most okay now that that no one was pretty much harder when on Facebook that you know that that that after three months I've I've recovered ... no I thought I'd told them I thought thought it was a brilliant piece of technology and life on thought it was working in a world changing pieces ... on a piece of technology and you see any other big innovation coming married you you feel they vowed to protect the the Endesa primary ended innovations you imagine that ... well you know it's all the pre destruction when the means to some companies on the ... you know for launching a prolonged time ... in ... five understood you your heater broke new forwarder Utah I was a was Woody Allen's great line about relationships ... really sure what the shark a need to move forward on this that and that's that that's true the company if you know if you don't keep your technology current you're not monitoring what ... is possible today that was impossible yesterday because of a certain type of limitations ... then you are ... you know the summons to be due to pump someone's getting ahead of you and ... my YouTube in a ten year yields to costs ... it into something some competitor ... than what it what is or come out and I mean in the run as an astonishing this long run but what do you now that you consume and is this a must think idiocy enterprise ... will know where the consumer this is the we sell to people in the conservative side ... and Apple's a big customer of ours that ... I mean in the ... yearbook we have a lot and we have lots and lots of of ... customers who were ... were in the consumer business ... on Sunday although all the phone companies we are and we are the ... by far the most popular provider of of ... of automation systems to some of these old one ... with its eighteenth year Verizon is overwhelmingly us it's not IBM ... are but ... our big competitors on him and that's basically the idea and ... on ... we're going all ... the grime much faster than they are and ... all the D ... if you look at where we competed with him we were to compete with IBM ... all these never won a database for now Number one in database they use to be number one and middleware were down there for one of middleware ... all I argued that the key under number one in servers right now in high-end servers ... and what our new today the machines the next logic machines arguable revealed the couple years will will pass them ... in the high high end ... of the Supreme high observers saw the hardware parts and move more difficult top of the integration of sun and ... well that's really funny cuz of the night I've read of Italy's articles which I intend to comment on ... Mr. Tweety ... I wish I am employed justice and democracy yet so I ... took place on the island by far most profitable acquisition are ready before the sun to repeat itself ... thank you ... we make when were making so much money we would reveal the pea pod point five billion dollars for Sunday to catch the ... time and it is enormously profitable already ... Duffy was over your hardware business is going down ... what you know on in the the um awful for that were getting on ... so we see saw the people's distrust another piano and we stood Web's to bid on contracts ... where we lost money ... our margins in our margins now at Harvard Business or beer ... the highest margins ... of anyone in the server business ... that situation ... two recent cases you will get some legal difficulties of HP ... some risks ... Sep I believe I think that's on the CD yes to which one would you like to discuss ... well none of them not as though they're all you know they're all be delineated the right now so ... of by the way I would describe this is the path to conceal and it is a girl was a nearly ... every when it's chilly to describe the press that August was really copper cares ... right ... and on this who are really is really focused on on the copper REITs and ... home ... you know they'll this this last decision ... we won on infringements of the jury found that the two would infringe on our copyrights ... saw was to stop right here and on talk about ... it talk about that ... um but you know I really don't go into Google and a lot of detail but the biggie is the important part of the cases of the copper rights in copper and ability of software ... and um ... to get our hopes up when the league issues arose over on all the half of the happy talk and talk with its ongoing his email ID card it's it's on it's this ongoing and write and a name and the jury ... by H H he ... um ... this to the Swami hired Mark Hurd ... and eight remember that stage DC with us ... when we said we are are not conducive to you know we are not going to support new versions of off or I Opinion ... and that of the the the first thing that we will pour it onto Itanium comes out next year ... so on and that's the way to search our database of conduct either December that your gender gender it's your ... and they said the new hit that mark or so ... of working the Mark Hurd and other young age he says with the country read read read read into it with a contractual obligation ... um deport Itanium ... and um we don't ... know the truth ... so we're going to court and that yet either this on you mentioned that a relationship with a of some ... things about them ... well on time as a better real issue going on I think now that Meg Whitman CEO of like Maggie has been in on and so ... remember the appetite or was it was an HP ... well I will of the Sep what yet on thief ... I never ASAP ... the state he ... pleaded guilty to criminal theft of our software ... let me be clear I'm not accusing us a few pennies ... was it would invest eighty two ... as it he said ... did you engage in criminal behavior and steal lots of Oracle software ... yes ... of ... does AP ... who was CEO we are doing all this criminal stuff ... we are ... that's way over to a oh well I'm I think only of the ... meal ... the the the the ... so ... we call your dad eighty ... what the big you hire them ... you know ... so um ... so ... let me get this right now it's true that CUBI ... humidifier Mark Hurd and hire lay oh ... this is what you do you think is a good idea ... you know I don't think what I said that it on was this was this was the the the best idea since the awful board and Steve Jobs new ... nose really ... really brilliant him RIL that and and you know and in fact it's funny because because when when the nine months later eleven with them and when HP said whoops ... I think that might've been the state of the ice I was that the Bible driven told to ... um ... what do you think they should do ... um ... really love me me to get yes they say was ... why I'd I think it ... was the EAFE bubble was like I think I think I think Meg was a big improvement and again I wish to look beyond the gone on to the summoning work alone I mean ... I didn't identity and take no pleasure ... I don't know I guess I'd really like you're now on I know she does well for the benefit of ... age these customers and employees and ... never deals ... still the vast foreign governments and questions what else to go when ... God ... red Bull advances ... B of ... well I mean how does this sound ... is really corny ... but don't tell what's a journey ... and ... I think we're all curious about each other and about ourselves and ... it's a discovery J journey of discovery about our own limits ... and you know I'm really ... fascinated by people ... I really you know and and ... and I'm ... fascinated by technology in which you know what you what can be done with technology ... and into costly guilt costly test limits the limiting of the performance limits of the computers that we build ... all ... the limits of our company our country's ability to grow and compete in the IBM ... so I I really enjoyed the competition on enjoyed in ... the process again of of learning ... through him as we competed learning as we as we ... take it to give evidence what these technologies self customer problems ... um ... I just ... the whole thing is just fascinating I don't know what I would do ponder if I retired him ... one of those silly the no problem as some had an investment ... when I go sailing Allen ... a look around ... anyone wanna race in and it just just to legislate competing as opposed to ... the edges going on quietly watching the sunset what is the greatest misconception that deal or something people out now ... is this is something people ... apply to possible that our ... no one knows the honor ... why I don't I don't know many of these are images out there the image of who you are ... and this ... a monarch ... you can image ... yell on and it's ... it's okay ... I'd really should never talk on myself ... of but you're ... very clever ... clever question and that all of you are clever ... Smyth the immense promos so ... he I don't recall we all the interviews of the year in uni was somebody ... with a few minutes to come into the mainstream and say oh my God and nothing like the thought that if it ... does looks a very low bar ... the the the ... in a lot ... of uncertainty and by the head off a small animal during the meeting ... the ... the noise to me ..."}
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... your history now ... lot of what's happening on ... the technology that ... we've invented cricket that that that rendering all kinds of things talk about your background ... well when I was a kid in the fifties for me the two iconic figures were Walters me ... about four times ... and ... therefore I really admire where one to be an animator and a storyteller and ... no I wanted this all the way through high school ... and one I got out of high school ... I didn't see how to get to wear wanted to be sliced Swiss children because its content ... so I can I graduated nap and this ... computer science the brand new ... um and in ... return or graduate school into a fairly from a program for the foundations were laid for computer graphics had a good indicator ... a physics degree ... well in the region in grad school we were just record of the pictures ... so I was trying to solve the problems of doing curb services ... Heidi protection ... on services of Wells my contribution to the top ... right ... um but I went to work in New York Tech for five years to board the assembled ... this phenomenal people ... and then George Lucas hearted and thereafter it there for five years ... and um and then brought me into bring high technology in the film industry ... which included computer graphics digital audio in the US ... so the next five years it was to keep on pushing Unaligned technology ... how do you ... of make it economical to create complex ... in Egypt right ... because they couldn't do an initial ... right ... so we have this set of problems ... and that we use to reality ... as a benchmark to reality wasn't our real goal ... the reality was so far out of reach sch ... still was for most people right ... there are so Coretta reached ... there to help guide us in the kinds of things that we need to sell right ... um so in of any six Steve Jobs boxes division ... out of loop this home and we can fix ... what we you ... are trying to do it the beginnings of excess ... well you know who we came together as a group because you wanted to ... I'll work together to make is ... to ... develop the technology for animated film ... for that time ... he still wasn't practical ... and so we were selling ... the car recoup your right ... Steve bought us just because we're this passionate group of ... computer graphics people but we're actually in a different domain than he was in ... their ... own twenty first met in this wondrous things are blowing up now ... right ... so we were ... we we were ... basically a hardware company ... say you went there in your goal was to to to change and Oceanic is you certainly did that the first Toy story excited to open people's eyes yesterday in a severe just transfer by the company and we failed ... in a lot of weapons ... aam ... but ... Guinea and ... we got our opportunity with Disney right to the first payment from Annette was in nineteen ninety one ... what I've seen a slice it was a revelation when you look to exit look very different from the not the be all the animation was charming and beautiful and it's only change the way people look to animation ... when did you think that or is it said ... I'm just ... remembering not all that is that's correct when we first did that people can figure out what we're doing with this work ... op you are seeing commercials ... remember executives said ... insert companies don't like it may be good for commercial you can watch it ... for a full feature length film and then ... there was the bizarre logic is it was the same thing that was said ... about Walt Disney we made ... the rich and the riddle snow white ... a ton of what's with read it and then what's changed since then wear where's animation going on to get to that idea what's happening now with Stephen Bray even cars and things will will for toy story we picked ... choice because we could do the ... work of that was it the outer limit of what was even possible to them and that you can to pick them and shiny surfaces right the cutest skin has covered trends with something and if you don't get there right with what you may look like ... so um or plastic ... but if they're plastic toys this okay to look like an apostasy ... to let that that helps the bet was that a conscious decision on our part ... um ... but we knew our goal was to make a good movie ... as for a lot of people were goals to demonstrate the technology in ... comparison to top ... it but they were focused on solving the chemical crawl with insulting the became the goal ... I think one of things that differentiate this at the bikini which we then ... work harder ... to maintain ... use ... the technology ... he's not the goal ... he really is to make a great movie ... but there's something about ... the infusion of the technology into an artistic process which enriches bow ... how do you look at what's what is happening now with animation is just more realism is it ... weird that big technological leaps happening ... well the the in terms of the use of computer graphics ... the realism impulse AXA comes on the special effects I've read you have to fit ... into a live action show ... and they're pretty good at that now ... aam ... with animations got a broader suite because you are allowed to caricature things more is heard to say it's like a hyper realism it's ... it's not supposed to bear world ... and were quite good in adapting to that ... we wanna make sure it's consistent with the rules ... and work with car brands operate ... but ... we we can artistically come up with a world ... in a ... tenable goal is to allow greater ... diversity ... of ... techniques to go into detail ... so ... that's this range of ... of ... of artistic eye care bill is the one a half ... we want to broaden that ... so ... much to the technological ... clutch ... is to allow for new callings of ... the imagery to come in to the screen ... to to stimulate ... in the year the creative process is what we expect ... from the movies in that regard with is the next is there in the next thing I think Western push to the report is there an ex ... this thing is to reach out grab us or what I mean the street he tries to do that again ... I can imagine what is going on ... to the need to move into the next level or is there a point where there's no next ... level ... what I'd I think there should always be a next level ... home ... I'm in for us ... we just people who we just ... rolled out our next generation of software services is massive effort ... almost every company does switches to new ... software ... UNIFIL Industries fail ... and then there are reasons for that ... but we Winter conscientious effort to go through this includes using bread to re was built ... on a whole new animation system ... and the fact is we didn't have to do that ... and for some people question why ... did we do ... what I believe strongly that you need to do stuff this just ... out there ... your to the summing which are quite justified ... which are pushing it ... futures kitchen have a different place ... what is something you would like to do an animation that you have to ... well um ... that they're they're too big challenge to grapple one is just new kinds of books that I don't know what they are ... so we never are in the group both of Disney and Pixar ... and in different ... styles of the way they were ... they're just trying to come up with things in and interact with the artists in that ... hole in a certain direction ... but I don't know what the various an effective a new I wanted to let go do that ... but that that was always true ... and that is what we have now ... was not the thing that we actually said we're going to do ... is have a framework and the direction to go ... to we never predicted the future ... we just had our ... framework and a person of profits ... so ... that's the same ... the other set of issues which is our which is the threat has to do with cops ... on our expectations internally are very high ... but out of the business model for Fellman he is going through some changes ... Animation fortune Lee ... op has succeeded best ... in these changes because of the nature of its broad viewing ... so that is deftly help this ... but nevertheless the reality is this continual pressure there ... without chains ... you benefit from being or so the Mallon ... up well I would say we've dedicated ... early ... because ... I've trends in Silicon Valley and watching too many companies rise and ... fall in the really stupid things ... of what was very educational for me ... up ... I would say it's probably given that also could be an hour away from Hollywood ... I'm this close to knocking it down we need to ... but far enough that you're not in that culture right is a different culture and is ... when Disney acquired Pixar ... he was very important to show me that we knocked him around Lessons from Laster right ... of the we not merge ... Pixar and Disney to get ... we keep in a separate culture ... um and and ... and again it was not healthy we got him ... so our goal was to make it healthy ... and ... and ... and when a killer tangled last year ... in which became a huge success is their biggest film supplying key one ... who is set for us as a data collectors we can turn that around but it was was the Koeltl things were things we have to do ... take it ... a group of people have a lot of talent ... to work in a ... different way ... what would you like to do animation of the year during thing if you can have ... strictures around to the technological or financial officer Mike CNH Bay ... well up with ... go the way I like ... what ... what are like animation the summing we can make with the crew hundred people ... right now it's more like ... two or three people dead ... um ... and you want to manipulate this is something about that makes a lot of people which enriches ... but it's hard to have the really tight Pursell ownership when it's a big group of people ... aam ... in ten to one half Illston irregular basis ... ah well I'd like to see our films that are unique and different unwilling to touch people always ... try to test the wall ... we are as unique in its human or whatever we use for ... trying to get out the emotions the reality of life ... and I think there would like to see a smaller cruise the able to do those kinds of things things I can even foresee ... the the ..."}
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and ... what what ... when you think about Steve's ... career and a new work with them so closely at Pixar ... um ... why was he so successful ... well um ... I have to say there with economists in a recent ... twenty six years ... old and just this year ... was forced out of Apple ... debt ... you went through ... that six thousand very distinct phases ... in in the first basis for the better for reputation ... I think people misunderstood and what he was doing ... aam ... but what I'd I found or the time was that you will was learning from most missteps ... but the Steve for the last several years that I knew ... was very discreet kind ... he was very empathetic with people ... and when he negotiated ... his Assad do with his knee ... up there was the notion of fairness and partnerships very strong ... and most things were there earlier ... but he was so smart that he learned ... how to do ... when we test the boundaries with some people do his first bid to test the boundaries when you do that ... when you do with that ... or it'll take something which you would you care alot about is people seals and say ... my employees are my most valuable asset ... and the culture is extremely important ... her with Steve ... he built the building ... and the building I think is one of the most extraordinary work requirements I have ever seen them at the pics so that our building ... and this was Steve's design ... and it was very called Cerrell ... it was because he thought about what it meant ... to say to people in the best ... and the culture was the best ... and it translated into an environment ... that was on life for other CEOs who do who would use the same words ... he had ... a single mindedness and an attention to detail up on like ... anyone ever say ... and ... if you look at ... is it he insisted on ... me was a bit of a control freak ... he was ... a little well the ... diploma ... and that he wanted it to engineer every aspect ... of the user experience was a pretty on ... every excruciating heat ... he was personally involved in the known to be really honest and ... yet is that that does come at you know it's it's one percent inspiration ... and ninety nine percent perspiration ... Steve was a dog of perspiration and Steve worked incredibly hard ... it wasn't just his intellectual gifts which were enormous ... but how we took that course power ... and apply to ... wirelessly ... until the entire problem was solved ... I've never seen anyone like ... force or something different about his ability to focus or ... it was a was that this control freak thing a while ... also in the middle ... was talk a little bit about to start and steals my best friend from a net twenty five years of every known for but the thing ... is am like that on ... and for interesting how we met we were neighbors in Woodside ... his peacock wondered on my property and woke me up ... I was not the way to start a relationship ... a ... his girlfriend a given the peacock ... and alike ... came over to complain about the tea cups and you don't like Ted Purdy there ... the it's not the just putting on a ... PTSD of all my ... babies at night after night or tonight ... why we get he would call me up to where let's get together and really sort of reluctant to draw you can wear to my house and ... copious else ... says he's not coming over ... if you make the watch toy story again ... I've watched seventy three different persons of Swiss Re ... knowing know the new birth your brand and that is four percent better ... than the one I saw last week ... but I'm not watching this thing again delirious ... you you won't believe the shot the different shot of what ... but ... that was the isthe until it was perfect ... and then once it was perfect ... many moved on to the next problem ... but ... working working obsessively ... in Chile have a solution ... that was insanely great ... this was the was all about ... white tea is ... good I hear a lot of good ideas ... they're a lot but it is is there a lot of good ideas ... translating a good idea ... into a Greek cross ... it's ... on my believable Bihar ... but Steve would translate good ideas not always his life ... that he would translate good ideas ... into finished products ... on like anyone in our industry beautifully made Henry Ford didn't invent the car ... but the meeting Chief anemia and popularity may be accessible to the American people ... Steve would translate to the ideas into finished ... brilliant ... products ... that it's a thing that I think that people don't understand the vast the isthe Steve was a master storyteller ... app storyteller uses storyteller ... and ... a good storyteller ... is working on or is it what who and who makes up stories ... he's working on the components of ... the mill try something new and they commit to it ... so Steve Coll than I did and he would commit to a ... new role after people ... for some people ... recommend and would say well we just a great Stephen spoke ... with that we wanted was the pushback ... so ... people argue back with them ... into didn't where ... to go back and redo it ... Tripline do his part ... it'll actually was in Apple ... was clear all the summing about that ... quirky self identified with what he appreciated the passion there ... but he was ... he was so brilliant ... he knew the difference ... he knew when he needed to be ... in this because that was him I mean you when you need to support us ... and ... because he knew the difference he does succeed ... in both ... fronts which are very different creature ... a bit talked about him as a storyteller t think that applied it at an apple ... log on like emphasizing in women with insecticide which was ... in the Steve ... did what a debate that to mean Steve didn't think it is important is his idea or or someone else's idea was all one was the best idea ... he was Deathly when those people with the best idea one ... it now he had to ... you know you had to use Versamark on a new head of real to persuade him ... that he would whistle ... if you think someone's better than he is in is administered nearing a ... deal I mean he's very good in bed with ... if the thinks of your folder ... built on spec there is phenomenal ... to watch because ... you really were flat ... you just saw this and he would argue something ... yet they have the force of the but he was somebody argued that ... he didn't respects the money ... if they didn't ... have a point of view and and and push as hard ... the he was a very inspirational charismatic leader ... that people ... believed and they wanted to be on this team ... because his team was doing ... very important for ... us I think the Mackintosh which was so clearly far superior ... so what Windows was ... didn't win because those other elements were there when I say ... it's the Steve learned to have a genius but I agree there ... what he learned those of the skills of by the tiny got back to Apple whose table that they screamed part ... in basically a lower court ... because he was no longer weaken those other areas ... yet know I think I think you've lost it all probably because he did negotiate with the board will remain so as to why I agree that ... he made himself vulnerable ... because he relied so much on ... what he did ... who and how brilliantly he did it ... that he expected the Opel board to recognize that that he was caught for irreplaceable ... what how would you advise someone wanted the model ... the Steve Jobs ... we are the Steve Jobs ... not that were ... Steve Jobs excess space with a one mile ... would you ... tell me do ... well I mean you could be people Mr. number could be that people will watch this video ... the I ... read ... to me trying to copy Steve news airborne stop at the surface ... I think this actually ... copying cereal and he is the one thing to do ... up partly because some people are so you need ... to copy and it's only been carried in some ways it can wait that doesn't work ... and ... and and he truly was unique in to try to be like him was that mean ... I do think their principles for how you think about things had you explore the boundaries and keep ... yourself getting caught up in ... in a conservative way of thinking ... um ... and the way you you ... keep yourself from being blind from things ... Steve had the facility to do that ... most people don't ... that they can work on their ... their personal view of why ... and how late tackle problems in Halle open themselves to set themselves up ... bill Haverty a greater or so ... what I think ... you know and I think you can cut cannot copy Steve IDG and the Astor Soup's basic questions feel like it ... I mean ... it there's that on this all Coleman you're in the work and you think about anything else ... if you wanna know you're like Steve Jobs is very simple ... all you are on a bowl to think about anything about these serious problems were can you just that's all you can do when you obsess about ... them to use all that and then you move on to the next thing you ... obsess about that that resulted ... in the new sets about this into the assault ... on it ... it is me and that obsessive compulsive personality ... of complying with this incredibly with with an obsessive compulsive personalities are not all that for months successful people ... this doesn't compulsive personality combined with this ... peculiar genius of Steve's ... which was both passed the spectacular talk with the building and ... he loved architecture and is on ... you know you loved me I mean he he was an amateur architect ... heel of product design ... was an engineer though he was in the quarter he was and he wasn't a programmer and on and on the onthe programmer ... and out and ... but he had enough knowledge ... of of what went into the man ... who knew what went into the into the product whether it was is of the microprocessor at the operating system ... he had it pretty deep knowledge about all of that technology ... very smart boy ... you learn very fast ... what about my daughter that of the professional programmer ... but ... his understanding of the complete system it dished off the whole thing ... the whole system how to pick those pieces together ... if you have the kind of obsession ... compliant combined with ... Picasso suspect ... and the distance inventiveness ... then you are in the next Steve Jobs ... so that's the test easy is the ... the ... easy ... you know I mean this was not counted ... in L a what are you really are no lessons to take criminal its own ill take that little test in you and you mention LII I'd know what I think I'd I think you're over there a lot a lot of lessons that ... you know it is to say to try to model yourself after sticky after after Steve Jobs I mean ... again at the site ... will get what I don't like to paint like Picasso with a wooden which I do ... to use more red ... the ... couple became the most ... valuable company on earth that was even one of these goals ... he never ... you know it ... he wasn't going to be rich ... he wasn't trying to be famous ... he wasn't trying to be powerful ... do you is ... obsessed ... with the ... creative process ... and building something that"}
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so don't let me start by ... asking you ... whether or ... it's either moral or sustainable ... for to be ... colleges and universities in this country recharging ... what is approaching sixty thousand dollars the year ... to go to college ... I think the real question is whether or not ... what were charging is a worthwhile investment for the American public and for families that's the key ... question ... few weeks ... have the advantage that they have been able to significantly subsidize with a chart with financial aid ... me ... it's a really interesting business where ... first we charge less than the closest provide ... an education because we subsidize everybody to some extent ... and then by the way if you can afford it ... we give you a discount ... and that disk and can go up to one hundred percent ... if you look at the best majority of colleges in United States ... public and private ... you had to give the state subsidy ... once that was intended that seventy five percent of their budget ... that is not sustainable we have to do something to bend the cost ... yet all of the war on the side of that but the sustainability side ay ay ay ay ay agree at uniting the lethal probably do just fine but for the bulk of universities ... of ... you have a ... Avici nothing can grow five percent faster than inflation forever was take over the world and that's with the costs of Education's doing right now ... and ... you know these things will happen to a certain point people think that the necessity but there is a fundamental disconnect happening right now between ... the providers of education and the consumers of education to ask ... if you ask of universities in awarding charging the sixty thousand for eagle say oh look what our research facilities with other faculty look at that ... that the labs in everything else ... and then if you ask the parents of the students what will likely taking sixty thousand dollars that ... they're like well I need to credential I need a job ... and if you ask the universe is what percentages of your of your costs are credential in years though maybe five percent ten percent of the piece of the smaller than that ... um and so I think there's ... opportunity or other work on the horizon where those things might get decoupled he's right a lot of parents ... think you are to be so that that's what you what you wanna go somewhere else should go but regardless she got a four-year residential institution to get me ... to go to forty residential institution get an undergraduate degree ... which is the foundation for the next forty or fifty years your life and that's worked a day ... but regardless of whether it's more vocational or whether it's more intellectual their beloved by were gathered both indoor and is the learning part ... there's a credential in part with the other hand you something that you can go taken to the market signal to people that ... I know what I'm doing I'm out to be interviewed the minimum ... I think another getting very bubble people don't know what they're buying or paying for it I think this whole online debater what's happening out this Imaginechina clarify think so but Khan Academy where hundred percent focused on the learning side of things that were trying to optimize the both vocational and intellectual side of learning ... I think once ... you have ... to give players the saline area to be interesting if their ... naps we recognize it or not to recognize credentials that people can take regardless of how they learned is not based on seat time is based completely on top and see ... so the credentials ... and to add to that issue very good question because it allows both sides to optimize so you don't ... feel you will no longer has to go to Harvard and will take a writing class hoping that they get an ace of the Kiama of interview Goldman Sachs the like the line you know we're writing under the big political signs of not here to optimize my resume ... to get the investment banking interview ... they can do that separately that is ok for that I'm in it there's a supper credential I can take ... I can learn the controller to make financial models that I can speak or write whatever else ... I actually did ... it it makes the conversation is amazing by the way ... if you greet me that ... how much it helps human life regardless of whatever you do if you can write well absolutely ... meeting welcome whiting welcome your way to a lot of things like the ... you can make better use of view rather than a capability ... I it's so obvious that this is about technology and everybody here knows ... it ... actually there's an article in ... pretty much every publication website ... I think it's kinda the point where there's at least one every game ... many of them very thoughtful articles about ... disrupting hired TKC including even ... he'll be is the highest rates of increase of in a public institutions mean ... out of state students ... going to the universities and the public universities in most states ... paying wept twenty five thirty grand now ... and even in stages ... well the team ... may be approaching twenty in some states ... so I mean that's ... historically that's an astonishingly high number dock so we got this problem we do need to deal with this prom we need to bend the cost curve ... the biggest tragedy ... is you pay that ... when you don't get your degree ... even if you pay the full tuition then you get your degree ... there's a positive return on investment and it's actually pretty good ... the problem is we have lots of kids ... and if you look at for profits ... we have enormous Emerson kids piling up lots of debt using by the way many cases ... taxpayer money ... right and not getting integrate like the military and and and they want and that what you don't get into great if if I if I took student loans out ... I was unable to complete my degree needs all the education I was getting was part of the problem ... would you feel like he should repay that loan ... here is our key problems so mentioned that costs are going up front costs are going up because ... education was to center driven by waitress ... that there is no there is no ... so now the key thing is ... can we use technology ... time so next productivity digress that's right that's what we realize right to ... self ... taught about what you have been doing ... what what's what's servers are you offering and what my can be a as a lens of supply killing me now it is most known for videos I start making for cousins and ... non cousin start watching ... ahh ed and and and then we have became a real organization set up is the not for profit and ... said she were a big engineering cubby we look like a tech company for all purposes it's a mix of who ... we are a couple structure I guess ... and or lack of one ... end of the ... end of ... the IPAR missions David is a free world class education for anyone anywhere ... and so it's not just videos its videos plus ... Interactive Software plus data feedback ... if you have a teacher the larger the physical environment they they can get feedback on what's going on ... and off our goal is to really ... use data I keep reiterating to to push double for what is possible virtually ... a bit hopefully empower the physical a virus to kind of move higher up the value chain become Warner active ... and so ... kind of portal our philosophy is whether Richard were their own pace ... what the master Qantas before moving on and then when they are ready for one they have shown that they are kidnapped or something that they can go and show competency media one of these you know credentials eventually to LA to see there there's there's a ton of videos are currently all that but most of our our resources are one of the interactive site ... so there is ... of ... you know these have trouble generators all generators may be multiplying callable meals questions as you need them until you show proficiency its tracking everything it's logging everything were running to be tested to grab ... pottery optimize engagement how to get students more involved how we measure proficiency ... I mean it's really tight which is hard to say ... your proficiency isn't a B or C ... it's it's what the probability of you be able to ... do this type of problem that some future dinner artist I see these kind of exponential decay cars in our data we can ping someone read the right time ... we can start to question can take you to teach the subject ... one thing that we're in a lot over the next up by the end of the summer is ... the book with videos of exorcism is to find some simulations to ... but ... we have six million students using the site every month ... and ... can they help each other so that they have a question what is held to administer a well you can come on say he did this and that and you get credit you get backing for that ... one thing that we hope happens is that ... the the the in the future school guess it's great to see two hundred runners seat eatery or you have a four ... GPA but the best ... the best credentialed the best show off think you can have is that you are the best peer tutor your the person who really invest in your peers the idea that in the communication ... but stamper well I did there is life changing week we began a set of experiments because quite frankly we started ... with the view that the large lecture no longer works for this generation of students so the whole flat class or my dear is obviously something very appealing what that is the flip of glass and just simply means ... you don't use the classroom for delivering the lecture the Deal lecture online use the classroom setting to do something it's more interactive and mourn gauging smaller student groups ... so we started on this notion ... I think that was the beginning and then we realize that my colleague Sebastian Thrun said well let's put some of the stuff on line in all of a sudden boom ... we got a hundred thousand students around the world signed up ... so if we've learned a bunch of things in Iraq that is important ... using social media has become a big part of this ... so now we do as as Saul mention ... you get people who are giving advice to become question it's one of the phenomenal things Lisa one our experiment was ... how quickly the community ... would answer questions when students in the class post ... so we're looking at this were looking howdy do ... online grading and you think about online trading ... is very easy if you wanna give multiple choice of mobile choice doesn't work critique of the twelve time Grand essays for example ... so we have to think about how we do grading how we do credential in ... it's a ton of phenomenal change what I call my colleague says ... there's a tsunami coming I can tell you exactly how it's gonna break but my goal is to try to surf it ... the students doing this actually Guinea get ... bachelor's degrees or master's degrees whatever it is ... from Stanford ... we probably know MIT prom no Rand else are they what we probably don't know to be perfectly honest ... we've been doing distance education for thirty years start on close circuit TV we get ... we is ever Lisa grazing in their thirty years now ... so we didn't do anything about it not for undergraduates but we do it from after signs that it's okay ... so there is a role we know how to do it we never make it work ... I think we're going to give all that over time ... I think you'll see a mix of things you may see some hybrid models ... where students ... to pay half their coursework were Mobley online ... and then Pierre and physically are on a campus for a while ... you may see models where ... on ... a certification in particular area ... say Internet programming ... is given rather than an entire degree ... I think we're to see some of those things ... is that gonna be a big obstacle to actually granting a degree what is a stamper degree in it you say ... and and as something to say here ... but hybrid models are ... you know maybe they're all virtual education ... and and and the student is that this them talk about undergrads right ... with ... which we can you ever can ensure faculty now ... probably not ... I'll be ... one of the year isn't or isn't ... we require our students ... to live ... in a community for four years ... and we believe that's an important part in you ever can the second he do he said the minutes of only lead to live there acted for the year the ... I don't know and I don't know that we did make it ... will it be an experience that we feel was equivalent to the on campus experience ... that will be the question ... I think it's a huge value that you know there is of the panel and there's the ... two local university here was ... an online course in someone one other investors were showing off that we were able to charge the exact Paul to wish and that we charge of the zoo experience ... I plan aloe by doing that you just valued or physical experience of exactly zero ... which is an end of the most expensive part that was the completely empty disagree with that that section where where most of the values coming from for for this and so what what I ... did of ... us who we are not a physical institution but if I were devising them I would actually be very careful with ... the Stamford Grand the Harvard brand the MIT branded ... and and make goals are reserved for the physical experience they they they mean something ... but they can leverage their standing in the ecosystem ... to kind of blast other things to bless other types of what I was out cold Micra credentials because ... even now I mean you know we were talking earlier about the people don't get their degree but there is a case of the hike up people my own family them ... pretty good of economics degrees were pretty good university with a ... three point six GPA have trouble getting jobs ... your adaption that that you're talking bout what if there was ... yet many saddling some University said ... at an accord Apple and and this is once again a very Silicom Valley focus thing but imagine ... software engineering ever there's a shortage of them but we are has this huge false negatives there's the queued up Leo eighty percent of the resumes don't even get interview or nine percent nine nine percent ... and so if you did the things that are traditionally done and you know big alright bubbles form on the whiteboard and do this and that you're doin' a credentialed environment ... that that that that kid a drop of a high school the kid who ... went to the regional community college to start out this is the isthe Stanford read on to secure the MIT grad ... may be on the other dimensions but on this dimension I am I deserve to be interviewed ... addicted to something like that yet actually ... that you start to the things that sparkle employment in another ... Mary ... yes um I broke one of those many articles just recently about disrupting education ... and when the company that look debt in Silicom Valley with a learning jar ... the agency model where you actually ... document your credentials in the idea is that ... you say I know it's the lackluster I know this or I know that an employer similarly that were talking about ... and I'm wondering what the role is Raj Primerica filly this company but others ... whether that is something they could be handled in the private sector and how you can actually validates the like lame I know ... I claim I know how to write articles that how do ... we know that I really you know how to write our party validate that ... in an efficient way so that the employers ... again have a more meaningful way to make decisions ... about their stupid there's two after that they were finally creative like writing an article or writing a piece of software ... I think you could ever ... for fully owes them in any other creative profession that's what they have and ... the cricket for foils ... the door of big exist yet but you can even happier assessment of the quality of the for full iOS widget would with enough numbers to match view pretty good assessment of how how deep in a bid that is ... and and and then for though the more ... academic or skills base things you could just get over what testing center show your ID from printing your Procter environment you do something for couple hours like like like an AP exam I think that it's it's pretty sound ... the dot ... she would your graduate programs perhaps recognize ... somebody who had the potential to didn't necessarily have a ... bachelor's degree from a ... you know I think this is open territory aam would we consider them as an app could quite possibly you and then what we do without verifying that we really believe I think south of the key point here ... high quality credential Ling will be absolutely crucial to make ... this ... whole thing work ... low quality credential and will not have very much value and we gotta work on the prom ... it's not a trivial promising sell mention ... you know this notion going to go into a testing center where I know that you really the person that came in a good example though as we've seen with the aesthetes ... aam even that doesn't always work that well ... my only credentials to my question here is my three children under twelve years old ... aam ... and two of which are going to Stanford ... tech camp ... this summer by the way which I'm excited ... here's the thing I notice so I you know I I send them to look descent into a fairly expensive private school aisle to the New York City ... and I find this on in talking to the ministry said school is that you know they're very focused on the three or there's no question that accompany overly well ... for topple about competition all computational thinking in the importance of adding to the stage ... it feels like it is getting huge disconnect like ... and I understand that none of them that or is that like I have for this room and ... so I you know if we're not starting back there to push this is sort of the fourth floor ... um ... I'm not I'm not Mishra my question isn't that except that it seems to be a huge on to film the RightNow Indians are educational system that the left and universe to your check and that up up up up Katie twelve private school ... yes Katie took private school that is not really focus they have four hours of choir practice a week they have one hour kept ... its white AP computer science is broken in most of the country ... we don't have people who can be instructive to you get a degree in computer science ... do you want to be a teacher in high school or you wanna get paid twice as much money to go work in the value of three times as much money ... we've got a real problem there and this is where the shortage of newly qualified teachers with things like the comic and he could make a really gigantic difference ... these women get high quality material out to students ... and then maybe we can find somebody who's got an apt agree you can come over and BBT Chief Ella for the course and worked with since taking the video ... we get a high quality Chinese ... steel to is the effect it will build ... Internet against the four arson choir oh no I'm not at all I think requires that ... I think we wanna hold rounded education which that's right we from the arts and most of our public eye the public's you really don't want to send him to school when they don't have choir ... as well as ... I just the thing to say I do is leave it there isn't in my opinion there's an imbalance before our supplier practices they happen to heat ... versus one hour attack in two days but maybe it would maybe they should do require ... more officially or better are more enjoyable ... I don't know ... but I guess ... I mean is there did you know how you treat them in your your your emphasizes what how you treat a shift in seeing keen in K through twelve because ... it ... Rolfe and everything else is going on there's just not in radiation ... that technology matters it's for geeks in the Valley it's not for Ketchikan I've read the history of house all my how we started the comic and I'm I'm motivated to do it because you'll see began to write their own ... but either way and that doesn't mean it is an important thing I think that's what is exciting about the virtual is that ... says we do have this direct connection with the students and parents we don't have to come and go to the traditional gatekeepers so already on company both for users are dependent users was in use in schools in the fun thing is like were launched computer science this fall and ... is going to be for your children were to be something to the fifth sixth ... seventh grader can can engage in very official very artistic creative side of computer science ... and anything impulse Alto's them in the the the and and and so Taobao is using us for the RAF curriculum ... the computer slices cut off all of that this is going to ridicule the overshadow school district where we use a computer science is having a little bit of accounting their this'll the finances a little bit of ... astronomy their antenna can just happen but in the for the virtual can be a really strong catalyst to introduce the things ... that aren't another really bores to Tuesday lawyer ..."}
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what's the deal was the ... beginning so ... it's gone ... when the ban insider all we've done is we propose the ... Department of Health Board has to prove it ... by stopping people from it ... in restaurants and movies it is ... selling cups bigger than sixteen ounces ... it's become fashionable to sell thirty two ounce cups ... and is probably more sugar and that then you would use in a normal ... month of drinking tea with sugar or coffee with sugar ... obesity is becoming the biggest public health issue in the country ... everybody's wringing their hands about that ... were trying to do something about it in New York City ... we had seven thousand deaths from smoking every year down dramatically from twenty odd thousand ... but the obesity debts have grown to five thousand increase so will ... exceed the number of smoking deaths ... in New York City because of all of our public health issues ... the life expectancy in New York City is now three years greater than the national average ... so if all the people in California want to live longer I'd suggest you move to New York ... a cup of apple information ... that they can then use to make healthy choices ... and when not taking away your right to buy Sutter in the supermarket which we don't regulate you can still buy thirty two ounce can of a full sugared drinks ... are bottle ... but in a restaurant ... they can't serve more than sixteen ounces anyone cop you are free to say I want to sixteen ounce cups of ... all the study showed that if the portion but before you ... is big here you will be dramatically more than half the portion but before you is smaller ... so we're trying to encourage people ... to live longer but you seem to be ... you intervene being up for women's health questions ... in the CD ... up TD how much pushback to get on that and how do you square that with the general for ... political trends around the country ... mum my jobs not to ... work as a nationwide problems is to work on local problems obesity is a local problem for us ... and that's why we've addressed it ... and in fact if you take a look ... mayors across the country are much more activist than state legislators and governors and that Washington ... local mayors are pushing environmental agendas in the West Coast in the East Coast in all across this country ... that guide you and you can find in Washington the State Government's billing ... and so taking on public health issues like smoking ... or obesity it's always going to be done at the city level ... and to my job is to worry about what's right for New York City ... given all of your digital expressed ... that many ... no technology ... founders are pioneers who wanted the government ... are there lessons what lessons did you take from your your digital technology experience ... and try to apply the government ... and can we do more ... while people of all is said to me what's the difference between business and government mine stock answer is ... business is a dog eat dog world ... and government is just the opposite ... I don't think there's anything that we do ... when we do in business that is different in a material ways in which you do in the private sector we have to ... attract good people we have to find ways to compensate them in the business world to compensate the much more with cash ... than you can in the government sector but in the government sector you compensate them ... with recognition and respect ... and the ability to change the world is attractive and grey compensation for a lot of people ... the biggest problem however in government can use that technology is it is very difficult to understand and to explain ... the lifecycle of a technology project for example where you start now and then you have what we would call mission creep ... as you go along you find other things that you could do use that technology for and it would be a waste not to do it right then because it's a lot cheaper than to do it down the road ... so the nation's sixth and had to go along and when you think about innovation ... innovation is fundamentally ... de ... I'm a ... ability or of the process of ... building something way you don't know what it's gonna be like you don't know who's can use it you don't know how it's going to be made on the high end of the price that ... you don't really know whether it's gonna work ... you just do it innovation is done based on instinct ... and successful in the day it is succeeding Darwin takes out those whose judgment intuition isn't as good ... in the government world ... you have to be in advance specify ... virtually all of the things that you using public monies for ... and that makes an innovation ... on not impossible but very difficult though government how to take these days on this is that to change cities because that was one and ... that's a big push of years correct ... well let my mind to philanthropy works on ... projects that no one else is funding that's one of the requirements for our focus ... we have a big focus on education and on the enviroment and I'm ... the parts and on public health ... but we also focus on government innovation and best practices ... and so we tried to give grants to ... small cities around the country to hire a chief volunteer officer for example ... and can comb ordinate all the people wanna volunteer all the organizations that need volunteers ... but with a mismatch because of communications with different skill sets doesn't always work very well ... the digitization of cities or city government ... well there's some functions that you can you still have to have a cop on the B who looks up and down the street and those who live in neighborhoods going wide and has a feel ... on the other hand cameras to let you look at various places with that with fewer people ... we did like the firehouse on every block ... you can obviously that for economic reasons and space reasons ... but the technology of fighting fires in the technology of preventing fires ... has grown dramatically the media to be careful here we can use technology ... in government it helps but it's no replacements for ... good quality workers providing a real service and that's what New York City is focused on ... we have a workforce intuitive eighty thousand people ... and based on that workforce when you throw the switch the light comes on you turn the faucet the water comes out ... with the safest big city your life expectancies going up our populations record eyed tourists come from around the world ... and I don't think I'll awful lot of that ... comes from ... technology it comes from good people ... who use technology but in the end it's one person and teacher looking in a student it's a cop on the color ... talking to somebody giving them advice on where the stock to the subway is aware that museum as ... it's a sanitation worker ... recognizing Ibbotson has mapped to the device to picking up that extra piece of paper ... that's what makes the city a city and that's with and and it's the people ... what's the future but how do you see like the next five years and ... in the news business or are you satisfied with ... the quality of the news that you're reading twelve beset with financial model that supports high quality journalism ... at your newspaper Wall Street Journal has to me in circulation in their database is not so that's when you ... get down to the tabloids that it's a ... much more difficult business model the public is not willing to pay ... the advertises don't seem to think they get the value in France ... that they use to get to this um there's demand for high quality journalists ... I think it's a much different question ... as you go down to giving journalism that is ... I'm less in depth if you will and the deal doesn't deal with the most serious objects and ... focuses on sports and entertain the intent ... of fashion the dentist and all ... that elation ... that that that market is very different there are lots of different then use ... in the thousands people don't seem to be willing to pay for my Pursell experience ... is that I'm not really gone as much as I would've thought I wanted it ... to the tablet delivery if you will ... now I will say that there's an awful lot of value in being able attach a word have a dictionary comeuppance up a lot about you being evil a jump over inseam related stories from related publications ... off to a great value when you're traveling to have this up ... and isn't that I don't use it I'm just not sure yet that maybe it's my page ... but I have not gone to read everything on the internet I still read the newspapers a day ... in its input using chop down trees a Tigers Hermitage's ate what I like is the display of multiple stories of the same time I've always thought the broadsheet presentation ... has real value ... because me and ... what technology says is you tell us what you want to read and will deliver to ... the fallacy with that is I don't know what I want to re ... I want somebody to tell me what I want to read that person in the news business is called a front page editor ... and a Teesside based on that day and of the story is what's important what isn't and that varies day in and day out depending on what's happening in my humble like why would ... the lifecycle of a given story whatever and then they tell me how important each one is to relative to the other is based on placement on the front page and size of a headline on and so to stop ... and I don't like the selection of that process ... then I go I picked a different front page editor I e a different publication ... but having somebody do that for you ... I think is something that you can give up ... if you say to me what I do I care about the ghetto give me a list of stories ... that are topics ... that you want me that I want you to remind me of ... I would be way off what I really care about because each day ... things are so different and we live in a global world so it's the the the number of stories on my point here about number topics ... is vastly greater than ever before ... and so ... you know that the apps I use for a newspaper example when I'm travelling are the apps that show the newspaper in print form ... I just keep going and it's like I'm turning the pages in print ... and it was bigger and bigger display I guess I'd like it even better them ... what I don't do is I don't go to a site or I go in and out of every story ... also if you remember the wood but the developers keep the getting ... is at least in my case the real world I'm in your city on a car every day going from one event to another ... I'm running around the weekend with my kids sensible thing ... and I don't have four GMT one speeds every place I go ... so awful lot of the technology that promises things ... in a practical sense ... I just give up ... I just don't have the patience to wait for a story that comes down ... much slower and then the time I have to read the whole story ... and I think that that the Pike the size of a pipeline in the wave of hype is available ... will get better in time to get only a year ago was worse than it is today via live in the year from now will be a lot better ... but the experience in the lab experience in your office we have good why Fi ... is very different than the experience way out there ... in the in the real world when it so that all of these things ... this is your last term as mayor is that correct ... they are ... public hope so ... yes I realize that ... at ... the end you'll take to raising prices in the eye is in a ... time constraint ... at what to do after you didn't know back in the news biz is getting more into the digital business with this year what are your plans ... I ... Dr ran for president ... I have worked for anybody for thirty five years in age seventy um probably not going to start now ... I think I've got the best job in government selling United States may be in the world ... and this is no other government jobs it's gonna be offered to me ... nobody's going to offer me a job ... that way they can control what I say you know me I say what I believe whether it's politically popular or not ... so there's nothing else in government that my company is run by people that smarter than I am of always said that always want to hire people smarter than me ... to succeed me or to work with me and I think I've done that it Bloomberg LP so not much going back to the company ... as out of know what I'm going to do other than that ... I'm one of the spend a few weeks the working on my golf game in my Spanish which is of the labors of love that very difficult both things ... and then I'll see I'll be living in New York and hopefully ... whoever succeeds in day in office doesn't even better job than the Hoeppli they can take ... what do we didn't Bill bonnet made public health and crime fighting here is that ... Rudy Giuliani bright crime Dow we've built on that dramatically nobody thought we could improve on prime ... time that was because of my predecessor and what he left us and I'm gonna try to leave ... to my successor ... the tools to go on and to face the big issues ... and then I'd still probably be involved in ... the Fed to the foundation and that the battle for better immigration rules into getting guns off the streets and some of the public health issues ... that we've been talking about here earlier why ... why did you decide not to run for president ... there were there were a lot of people well or go back ... to the idea of human lot of people in tech wanted to run for Prez get what you said that I guess on for Chile the number people in taxes and Facebook all part of the population ... keep in mind I am adamantly ... pro choice pro gay rights pro immigration anti gun and is in the hands of criminals and miners ... I believe in science ... and as we all know that ... I get to a certain percentage of the votes ... not ideal president is qualified to those things ... I'd I don't know whether disqualified German should not ideal but I do know that it keeps you from getting elected all kidding aside ... the structure of the American government is a two party system ... and there are these boom lives so others Ross Perot ... older ... you know that the whole bunch of people that have ... tried to mount third party candidacy is ... they really don't work and I suppose of all the stars were perfectly aligned ... and the two major party candidates that exactly the wrong thing at exactly the right time ... you my table was sweet through but it is ... not a practical playing ... I'm also seventy is all I'm you know like to be able to ... sleep a little bit identify can sleep till six o'clock in the morning and the wonderful haven't done that in ten years on ... that Apple Isle ..."}
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the ... whether this of some of these things and Elpida tok about future products I think ... one of things that ... we can double down on these windows I ... can act ... well I think ... I would say in the air is refocused on is um ... oversee with doubling down on Windows eight not not doubt we've ... we've entered the marketplace with Windows from Windows Phones smth recommends them ... how important are the of this year I surely cannot be reliant Micra soft is very important um ... the essence of what we wanna do is you know the dream the stock is to be on ... every major platform and that has momentum standpoint ... and so by definition up you know no one has come to market share in the marketplace ... within a focus on those those platforms ... what is your most important smartphone market place right now ... I phone or off ... well I would say to ALM ... I wouldn't classify as one most important and it's ultimately your biggest where uses today in tons of ... downloads for talking before the saps the life on ... on Android to foster strong momentum ... aam ... but there's not one fun Franzoni recently Bill ... to Weigh camps for the awful ... which is a great achievement itself ... none of those funds even have ... indicated that begins on ... very very few of us because ... we don't think about that as a prime re communication element of the fund to die ... but my well in the future the master why couldn't we him why shouldn't we have ... a pervasive WiFi wanted any moment in time ... we trigger up and have a full up most of the deal ... mutations by selecting this evolution on the fun ... that we can do together and I'm I'm pretty excited about that they're they're the is that sounded good to talk about it for years yes ... but after the just to set the record straight that was a smartphone but I'm not knowing the weakening of the mighty for the once we've we did a fine ... with reading of the Fed iam ... a strong challenger in Europe ... and I think a lot of people like this on my thing ... my view of whether it's a start from a Windows phone is ultimately about the experience of the Davao ... I mean these things that we can Bethany did to get this ... then I will will lead to other where communications are going ... bad ... yes ... I mean hell where you fit in to connect ... to connect ... I think ... you know connect is maybe one of the most amazing ... forms of input that we've seen today ... all beastly connect is mine even used around the living room ... has been associated with gangs ... aam ... my kids often act if anyone's ever played the stall was connecting to fetch a light side for some these companies experienced ... aam ... Intel that yes we should have won some down not up yet ... got off pretty gets out that the way don't do a fantastic place like this but ... aam ... I think next ... is more helpful than just the name of the kinds of thoughts and I'm you know I think ... one of things that Microsoft Excel three he sees the stock ... the whole set of inputs ... to be that an overseas touch ... and connected really about in a fuss ... Shimon ... insurrection in a recognition that gesture control in general ... so all I see where we we would sunny play with that is is as a as a just one of many input siding with nothing but ... the debate that we now start to see being dumb predicament device ... but for us it would be having a communications ... buyer if your cost of its ... using connected as as as a judge Joe input price is that ... the consul about anything in the future knowing our future visit coming likes it ... we have is that what he says ... I saw this based on Greece in the people in the store and to ... go back and B and B B of them ... aam wet someone's away and they want to be connected but they don't wanna make an appointment went if we die ... and so they just the start up between the two end points ... and then when they come on what show is an example they watched that show together they talk about it ... or ... it might be the in on the Y in and my wife and son are back in California on Europe which is the we just we stop the connection often than we do say Hey ... you not want to go potty or you know the in it together and so on so I think you can still see that become ... much more ... in the video and DVD has done all the time on all the time ... G twenty of these many things are the most ... important ... to stay at this point ... most and point to start with the case is ... to have ... to fuss and foremost we've we've gotta keep ... the experience that ... I use the com now offer me me he has to be that when you walk up ... you tons but it was and we continue to get better about me continue to scale back on ... the two hundred fifty million ... Connex views a month ... and it's going up so that that's the first and foremost ... think second is this app without del ... Mobile ... I think Mary Meeker to the battle of the fact that shifting ... the scene that shift of mobile apps ... I'd like to see a more basic communication experience and I think Star compliant tremendous role on that ... deal any real issue with being ... read it we've we've done some things that being ... I'm very quickly we up ... we integrated the painful boss of the distribution ... Bing has rewards aam for bran on so we've we've gone and an ... innocent yet it's not that it's about to read on some of the of the pieces of debt the ... outside of my kids of Facebook you have some very deep integration with their services how's that working out Heidi look at them for you because that would ... they're ... going very heavily into that area discussing video ... yet ... you know ... Facebook account ... approached also we are first race of the time we start with talking about ... the dish envisioning ... as I said to me I think ... with with some of the Indus up in many ways to promote the market it's that ... that the story of the ... in some is that it's easy to see the baby boom people get married on scarred ... people say they lost write some time to come back so the whole palm ... of your life and so ... when we took to Facebook we share law things in common about ... communications and sharing experiences ... aam will we sat down on us that the MckMama and we looked at the so the sky off ... the cuff ... in this come about so this the day was that was a great match the ... on ... so we've we've deployed in on a very integrated service within Facebook aam it's going extremely well I think ... we will wanna be on the ... set of ... this quarter profits ... that seamlessly integrated at the level with interest that you click on the camera like on ... its box office got experience and you don't have to instill we think it was about to ... pray on any mobile now what is globally of those Active Users ... without disclosing ... individually numbers but what continues a brief us going off ... about is the the still the still the substantive announ this is really the still PCs CCS ... are you worried about what's happening in PCs if that's the case for the Philly people Liu's ... Smirnoff ... you know ... I think ... the joke mind going there is also sure ... yet that that the sum of the cross over them ... but the mop my job on the job of the team east to change for great spirits is a book across ... four different ... forms of me ... is tablets comparatively to mobile more than I mean smartphones more important is to use tablets faster growing ... even within this got me a text ... now death in the mobile it is these thoughts were people just doing this again ... is there any other platform that's important sites Facebook alike are suffering ... there are others ... there are office but ... they're the ones that the Palm and strongly with an oversea rumba much from him ... I think they get this she joked unity to give billions to see what my croissant so big that you would you be a candidate for running ... you know um ... he did say Dosti that yet um ... but the bunny been of much of seven months I was told to charming honestly ... you need to run Micra CSO de aam what spanking bench coming down ... aam ... the recent data from Eicher soft aren't in the allotted to it ... um ... is that ... it depicts impostors are on loving ... one and in the sky ... I had wanted to be become CEO of the firm's forty five rights ... and the date of my wife is backstage is is that placing just read and yet we write these goals down at the unit ... aam and we have this theory about ... goals about sixty six and ... country we do about kids and is really a mine in late December write down one c a ... new disease normally on his study REIT aam ... and and the central totally open and the covenant yet you don't believe you David I'm sure you do that we do this and then um we're up and down then we we review them the next year and ... it's it's amazing how many of them come true them keep reducing them and changing them and so on ... when the goals was was absolutely out wanted ... the opportunity to try and be on ... a company a CEO aam and I attach a bunch of ... companies on them on them ascribes the country or ... what was on your goal list this year ... right now my goal list is ... quite possible I would say so I'm sure I want to ... read Chavez on stage with you ... I'm ... in the tummy the connecting their introduce another connecting was no Michael is that ... it's ... Priestley on euro ... diseases interoperability does Julie when it's everybody's using the state that were ... yet it's it's fundamental to the ... sky value proposition I mean I think tonight ... Scott is the Welsh marches CTC communications network without any question ... aam we have developed this case in this this ... commercial agreements between price but ... it's very great critical clues to ... how to carry relationships continue progress for Sky ... bet ... the ... carrier relationships ... is no question ... suffice to whenever you talk about areas ... what I found in this is from my previous experiences you Conte in a broad brush why ... everyone's different by some the business model"}
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Mr. Kwok meets describe what it what you do with the company ... I'm responsible for ... all of our ad products ... that includes AdWords AdSense double play ... MLNX on and I'm responsible ... for building the system's design in them and making sure that they'll like what are the things that were going into the next couple of years ... on and on time I mean show was on its Roman apps ... I didn't its Chrome browser and operating system the undoing ... and and a suite of overlaps is just e mail calendar adults trying ... aam group sites of success ... that what I think ... just understand this were to start with is ... our aim in euro ... last night ... about ... twenty times ... referred these guys and it's ... been basically un willing to stop violating the copyrights of the kinds of people ... he represents ... the respondents is ... so I think it was misinformed ... I'm not a ... very distant winds up up up up ... and on we have a number of first of all we have time to ... we have done ... as much as we possibly can we do not one of the building a business based upon and ... pricey ... we wanna be able to work with the content owners who wanna make sure that the business is built upon ... its content and content owners who wanna have the content distributed across or expand ... it to ... the problem and says that identifying ... which copyright belongs to who is very complicated ... that's not a child when ... tell when you see it you know is held for ... when I see country when I see piece of my I don't know if you own the copyright for you on the copyright ... I mean it's a complicated business so we need to realize that yes yes the genocide is is with ... us ... it's a quality issue and industry the major ignition or Western nation mundane June behind the cotton based system is fairly impressive ... it keeps getting better ... on him once and for an honest and it's a tough it can store BDO ... I'm no pushover ... that is copyrighted in exactly the ones the copyright making it something we mean Mr. lot and ... in a hiking insular fifteen thousand hours of the same time the Amenas didn't ... act on that eighty nine dollars yet the beach and thirty million dollars on this product along so I mean ... we have we have any YouTube Content ID I think ... all of the content owners are using at the house that they can make those decisions ... users ... are ... getting their choosing it's a very interesting in the public ... has a lot of them are ceasing to Mana ties with that ... the content ID system puts the burden ... on the copyright owner to say ... alright I own the rights to ... a ... madman ... and ... I'm going to assign a huge are Sistema Masonic content ID ... and then I'll decide do I want leave it up and Mana ties in her dry white you take it and it's mine for ... as as were runs writes ... why isn't being done automatically by you ... I indicated to me it's automatic and many reduced rates of theirs to human intervention into piece of software which runs ... and priced item is by Indices and was talking about ... it's extremely challenging problem typical computer science problem right and not ... to spend a lot of money I worked remarkably well ... and investing more in it and I think if it if it all together and work together more in India coming into making the spread of the need ... for given something we can solve all the technical parts but at the end of the day in order to know what to do it that kind of we need to hear from content on after he sang with SB some burden on them because ... they're the only ones that know all the another tells why not take ... a decision on ... do they will have to actually do they want to hold down were ... is there proposition available through Google which might be attractive event keeping an eye and it's very easy so we provide stocks they can look at them on that station they can decide if they wanna do it and when they can pull it down the can but more content I'm ... on and so it's it's on it's that yes every every ... additional amount they decide to to dissipate and is no upside ... should they decide to do that and it's a great business decision for the care and I are are are happy to ... have provided this entire conference ... solely for the purpose of you guys are a manual ... having this conversation that apparently ... Corning and ... couldnt it says it's been a day of videos copyright every twenty years capping okay we all these people are copyright is that ... I'm ... how come you have the only actually ... relevant ads that I ever see on the internet ... in advertising and information ... and that ... targeting and serving the right ad at the right time really makes a difference ... and we have that this and that we should be able to serve you ... in and out of L ... P The much anything it's relevant to that time and that theory that you're actually going ... and so you know one of them I think that the things that really matters to the notice is ... that like the moments like when you're searching for something ... you are interested in finding out about things right and and there and so were able to actually match ... any use or appetizers all over the globe ... with you specifically of capital when no matter what you search on the matter homes here it is that we have appetizers for it and they are going to ... be no people to say something to lay out a few people who bought ... the search for the opportunity to be shown to me ... that search term ... doesn't mean the necessarily ... Holy relevant to it in my opinion are the EU the uses of people say ... silly also had a huge amount of engineering and kept trying to understand the relevance of who we felt this this um ... aam because smart ad serving smart discount ... of up to the Internal aim for a ... smartass the summit is like a machine learning system ... that works ... on Lake whether users are interested in that that's when they learn whether or not likely that we're going to click on them and so we get sure we get like tons of ads ... and tenancy know of treatise but then we can we actually learned ... at our system figures out what the point it was October how come ... I'm that seem to think that I might ... ice I'm ... not that hard it misses out Monday ... but I'm not seeing the things that I might like to spend money in them as they travel around the web ... page that place I think the push to lazy enough advertising ... the night ... she hasn't happened to be in video the stages of evolution right and I think most of the advertising including the Standard ACC on the bed ... splendidly so this might be and on NBC cookies ... I think ... as uses a lot and and I think ... the important details to be had here ... operating as he understand more of audiences and responsible way I do think the sixteenth and a lot to be much more uses unchecked and much more pleasing as well ... so it's definitely an evolution I think we all went into it said ... most of the uses today are in love them ... aam but that is changing ... mobile phones are going to be huge here ... it gets a lot more signals ... your location time of the data place your an ... opportune time I think I think all this with this that and better advertising which is received and I think from the user standpoint ... it is getting better in those schools to make a difference because they need to have the appetizers many reasons search work so well ... because you have been able to do all that actually see need to have the tools for the appetizers ... I can actually serve the ads that you're interested that ... plagued him all the new technology devices like the should be targeted at UConn ... anecdote in the we need to build the functionality and that's when the process of ... doing so recently there was ... one company I think that said that the Chrome browser had ... him in share of usage or up or go with the metric was ... overtaken in explore ... did you believe that ... I think locating its top up pretty nice but a percentage of the Penske obscene ... I think of the trends of depends on you know every bit of the obscene or ... in a chrome grew to BTN percent last year ... right and up ... to the of hundreds of millions of active uses are in the data ... the Swans pretty well on to what ... stuck on reported ... and B of the white that might ... be the main made it from the zoo looking at it ... and I think Adidas the you can argue budgeting on the BP the tenets of the other some differences ... but intend relating to gain substantial mine sure aam will of the last two years since it launched the product ... and I can be can be more excited ... so what you share the market ... opted out ... I think it's fair to say no we had a ... we are number one color of their number two in almost all countries in the world ... and is there a platform ... disparity order ... has said it will work out of ... we see in terms of capabilities the browser and ... now ... I'm in terms of sheer under siege their EU ... especially popular when does especially popular M acrobats name or what is ... on a daily and if anyone Paul Clement is largely because the launch ... of India's does a person the macro as it came much later obviously missing trends ... there ... I it's global be extremely poll putting in money market so ... that countries in emerging markets better shares or fifteen percent in a ... right and up ... and sew up infected in this he asked if Chrome hearts much more obvious mature and slow internet connections and slower computers installment Simpson ... okay so let's talk about the promo last ... there are people ... on this very stage a couple years ago one of them was Steve Balmer ... who said that ... who say that there is snow white head Android and Chrome was a Navy answer this about a million times ... Mr. here for us today ... YPF two operating systems and my mom asking the question so you know I'm an ally me is that the summit ... company ... I'm you sensing that question here though I mean I think it's very important Mandarin is extremely successfully can be more proud of it as an operating system on you know that the Chen of smartphones is ... outgrowing and I and and be an exciting steps ahead The Abbott's plan to swell ... up promo associated from the view of ... the Cebu Chrome ... I mean I was that what people are doing on the computers ... are ... many instances they see more steeply to spend all the time and about ... so ... there was an opinion that you can design a fundamentally new way of computing Arbitron backed infecting the interior talking about the Aussie actually answer this elegantly as to ... why Chrome was this a fun amended if any of ... that that was a great moment as that moment I you know I'm actually fortitude Valley instead ... they are the answer better than I did I ever could ... and God and ... the notion that for the first time in and get computing is actually in the cloud ... applications in the cloud and it doesn't well ... he still run on the low could devise the memories the CPU memory solid-state drive into town ... but ... the notion that get computers actually McLeod ... concise still full set of properties he cannot I haven't been you know it ... adding water imported messy but the promo some Android is for users ... it makes sense of today if he picked up ... for a lot of Apple uses AC MacBooks here ... I pad and I Phones dashing on different operating systems on to become the chancellor time ... effects team bomber will ask the question I mean for this and Windows Phone operating system ... is different from Windows eight right right so ... so all of the steel industry to what's very important for you is is is that ... the study is the G mail ... I go from a crumble to an Android phone companies to work ... same is true for Netflix YouTube and so on ... uses Kanabar deprecation and services and I think the upcoming into working very closely to me to be sold to ... write off its like you open the ... laptop ... and use the web browser is all Weber as you might just be running from the looks like you're just running from on your ... Windows PC or Mac its crop ... and runs apps and you know I I realize some slightly understating with ... that that's essentially was the was the ... paradigm ... now ... you look a little more like ... Windows or ROE is ten ... for my right is that appears thing I'd give when delaying it kind of a taskbar dock pain at the bottom of me and ... its immense national initiative gone to bed the minister Lord Amanda manages uses of ... the sense of familiarity I don't mean to use applications ... the Moody installment in applications launching and using Windows side by side ... sometimes warning to the full screen immersed in an application ... if you're watching a YouTube can ADP be dealer an epic small we may want to be immersed in that application ... to be made all the possible ... I think it's important to Mumbai released a question of helping them to basically ... I am I would contrast that that they have a mission from Windows XP to seven giving this a bright and up the tab for six weeks from now ... in chrome awesome and apply to everyone was bought up crumbled before ... who would arrive gets updated due ... to the end of the fund manager works both online and offline is coming in ... fighting some today ... and got some on a list of walling incredibly fast ... and a year after the launch Chrome I know you please pass me the same question about you know me at ... cheaper some market share ... it wasn't available on the Mac ... there's no extensions ... and and and argument was it's a journey of being deeply committed to it ... and to go and ... white something which is an automated to both Windows and ... in a Mac was made the search effort to expand or thirty years ... and I think it's a journey for us and they're coming to you ... can ... the ..."}
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still how many ... songs or ... lower ... the breaths you eat you know and thoughts of that is growing with ten or twenty thousand songs ... so it's still very much and expanding catalog ... when I was the look of that last week ... a surprise that there were an item I remember the specifics but there were ... to go Elms buying ... pretty well known bands that were not yet on the spot if I they were particular are ... bands ... my son's musician and ... was on the half to be on the phone with them one night he called when I was ... on my laptop looking at ... your service to the tothe ... for the first time in a little while and ... he said have I seen you must love this in and he said ... it's great in a lot of ways but I really think there are holes in the catalog ... to talk about why would they be Holzman catalog ... well I mean if you if you take it back to white since there were a lot of police initially I just love having hit two hundred thousand when the starters ... yet a Monroe's not as much as you have ... there he had ... all the music ... there we we we ... we had music people don't even know exists that ... Mid music artist didn't even know they'd written ... those that his head yes ... they are for value present so Sears swimming ... you know ... you've obviously been operating in you came Telstra in Europe and prolonged time and ... it ... has been here more recently it has not been enough time for you get certain but we're also adding a ton of new artists on to the service some pre well-known like just a couple weeks ago ... of the word the first screening service to have that competes for calendar two peppers ... honor service ... there was a big one Bob Dylan of before that on ... um you know when Paul McCartney who just get the answer to that end and I thought ... well Paul McCartney is just now coming to I'm sorry ... I don't mean to sound cynical but I was like uh your e think of you is ... kind of establish a new year ... new but I think he is kind of established and ... to me the idea that ... you're only now getting will keep in mind those we sense so I don't know very brief version of the story of how we started working together ... aam you know did Daniel told me was to be about six weeks before we had the licensing ... I've done for the U S and I you know I knew that this was probably a little bit that you ... know sort of ... over optimistic ... aam ... Cyr weigh in on one point a dinner dishes I ambitious yet so one point he really takes me aside he says ok you know of all of our investors or the onthe was actually dealt with the rest the record business ... to keep you know these guys they sued you use ever been in this condo we year ... political thing with them for decades ... you know you really know what you're getting into why are you doing this ... and ... Dom and you really wanna do this so many new one chance to pull the recording just get out of it before with this investment closes ... eyes again on or getting ourselves into its not to take six weeks ... it's been it's a twelve week tsunami and ... twelve two a half years later ... two a half years of the most intense ... complex political negotiation ... we finally launch ... in the US ... so you should eat The and that that sort of puts in perspective any debt because what you didn't know the music labels to them in a way where maybe you weren't their favorite person ... I'm you know it's interesting if they did there were ... just a handful of people who do you know with with that with that by and large ... Amundsen you it's a new group of guys running the company is now on and and a new group of guys and and and yells run companies in ... Yemen ... they ... they ... saw themselves as being more progressive minded ... they saw themselves as needing to embrace technology ... they certainly did or didn't hold a grudge and in the one in a sense we shut down they kept going ... the one in the short term I use it won the battle but lost the war ... in the sense that if they embrace Dempster they probably could transition things to a ... more stable platform and in Amman and I Mana ties will platform in ... organic way rather than having the shock ... of going from a forty five billion dollar business to a ... twelve billion dollar business ... um but me I don't think that there was any any any real will and in fact ... the ... new team and various other things I didn't technology ... gave me a little more credibility in those negotiations ... that I was in nineteen eight up ... from the euro the things he won ... its ... there is some truth to the fact that we are moving back to a single striven universe ... so well a lot of playlists on spot by our albums ... we've done is very much the case that singles ... you know thrive in this environment I mean this has started with iTunes and de coupling of the album ... um what what would actually really kind interesting about watching the evolution of spot By from a set of record company ... economics perspective ... is that ... um the playlist is now the CD ... so use to be that you would you would put a couple songs on a ... Nazi got a couple songs in a CD would be wanted desperately by the consumer and the rest of it was garbage ... they have to go by this entire CD or to get this two songs ... well we haven't meet with a new bundle now and is called a playlist any advantage to play in you know what it's really ... the mixtape it's really the big states that what what accelerated on a massive scale ... now if you want the playlist ... I'm yet know instead of Wendy's two songs on the CD ... you want every song on the plane is the average for this is twenty two stops ... to you that in its own it's a much easier consumer sell today's data consumed by Plato Greece's a CD so there been some complaints from artists that they make very little money off your servers ... compared with the make up the answers ... you guys have talked about the value of artists both here and elsewhere ... how important artists are you ... can go around telling make great music ... um ... takes a lot sometimes seem to feel like you're not Hannam enough ... what your answer to that ... so ... the answer really is that again this is a new model the works entirely different than it's ever were before ... you think about the old model used by record harvests of transaction going on ... if you think about that translated to hikes used was transaction going on here ... the difference was spotted by use you get paid every single time zone leaders song ... and that's not the same amount as if someone buys it but that accept their senses band ... that ... in this new model which worked really well for you ... don't do it works pretty well for them compared to the transaction model on began iTunes or Amazon or ... re whatever I don't agree because ... again we're ... second-largest digital revenue stream for labels Europe already after combat artist on a label sure but again um you know ... or relationship right now ... BP up the money to the vegetables ... and labels return paying out the arts but if you think about it for a moment of were the second largest ... revenue stream for the labels the means ... by definition where also the second largest revenue stream for harvest ... depending on what they're for real is for paying the artists and whether it differs from a transaction ... versus a subscription and I don't know maybe you guys you know he he doesn't own it doesn't it doesn't it doesn't really not not and not in most cases I mean the ... the idea ... the idea of paying for portability ... ownership means portability access everywhere ... it's such a new and radical idea ... and then to your point you know we're just starting out we don't have ... our user base is not enormous in the US ... there's a big difference between ... aam T ... pain customer ... Frank who has access to portability ... and I and a free tear customer has recently discovered music and building a collection ... we warn users to sit in the product build a library build playlists and eventually get to the point were they say ... plane was found in the new car I wanted ... to get to the gym with me when ... you don't want to see new to my parents or whatever ... you that there will come a time in using our product were you want that accessibility ... and the only way you get that piece by piece by becoming a paying customer ... before the ... audience to name ... does not deserve heard that aam ... Apple try to keep yet the US is are interested ... yummy neices ... yet while ... I can get away with saying things he can get away with ... um ... you know they're there some there there was some indication then the might of been happening ... on them ... and I ... know it's a very ... very tough it's healed and see the ... kids actually it's actually a very small industry in a lot away is my certainly much smaller than was ten pm twelve years ... but ... you know it's it's a ... it's a bunch I look ... it's a it's a bunch of ... it's a it's a bit of ... a handful of guys were really running this industry on ... him so that the record into the record business ... hands ... you know their day they tend to talk amongst each other about all the stuff and you know it ... we we spent one of our ... core competencies which is weird is a technology company ... is our licensing and Leila negotiation framework we came to conclusion very early on ... that we were just going to make technology licensing deal ensured that we're actually another ... in ... a never ending ... negotiations so we are always in negotiations ... we don't negotiate ensure product and move on and come back year later and renegotiate weren't constantly negotiation ... Deng alluded to some of that ... um and in the process you hear things you know people send you e mails ... and and you know there is there is definitely a sense in which common ... sense in which ... Apple ones ... threatened by what we were doing ... but realistically ... what we're doing is still such a small part of their overall business ... even if the their music store component of Ameican swung away ... it wouldn't be you know ... I hugely significant to their bottom"}
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the worst ready mix ... the tech people and creative people ... and ... I'm happy to introduce one of the most brilliant creative people we've ever had here ... Aaron Sorkin ... I ... I ... anger and I thank you for being here ... with less ... sell ... lot of cool stuff to be one of wench warrants for rent ... I thank you and daddy gets it ... what you were going on right now ... ah well I have um ah I a new series goes from here on HBO June twenty four itself released Sunday called the user ... if ... we back but the second we decided that I you ... you look at your own self is and maybe your friends is a compass ... it's exactly like what Steve jobs has to say on the stage here ... awful times and ... it made it even expert it is that yes I'd I thanks to the tothe set up IMDB ... I adapted Walter Isaacson spoke up about Steve Jobs to ... I'm I'm ... at the earliest possible stage ... our with ... with Steve Jobs and ... what what I'll do is ... go through a long period ... that ... would not look to any casual observer might right ... it would look and ... look more like watching ESPN ... I'm probably ... which seems to be the untrained eye ... a a a ... a ... it would look alot like watching college football but it's so ... but that's the pictures it's a process of procrastination ... I ... denoting thing about her much about jobs ... do you do you admire Jesus Tuchman is ... this is a roomful people that I it's it's her fellow writing and thinking about a room full of Imola people eat medicine to be honest with you what one of um I the hesitation Ziad ... on in taking on the movie was that it was a little like writing about the Beatles ... that there are so many people out there who knows so much about him and who revere him ... on that high it was ... of ... I just saw a minefield of disappointment frankly that ... I've that I was in and do something in that that people who ... up up up ... up hopefully what I've done with my research job I'll be in that that same ballpark of knowledge that Steve Jobs the ... Saudi people in this room are ... um ah but people are gonna wanna note no doubt you left out the scene of a where he did this for you really didn't you know our get your arms around this part of them ... are you really miss the big thing ... odd that he did ... and um ... I kinda the yet that that's that's bound to happen ... certainly with any piece of nonfiction uneven pieces of fiction ... and I'll all all I can say at this early stage of the game is that ... on ... I think anytime you ... are at the movies in you see the words the following is a true story ... you should ... think of it as as the painting and not a photograph ... aam on your Guinea get off the real point of view ... I've ... there are there could probably be many movies about Steve Jobs in factory there is going to be yet one of my are asking pictures making one right now ... there were two movies the same year about ... and not just Truman Capote in the same incident interim parties like ... hi and doubt one thing I know for sure is that Steve Jobs ... is a ... big enough person and let a big enough lie that you know that there's room for more than one movie ... was playing Steve Jobs and I don't know ... so ... this brings me new engine for small I ... mean to say ... I've watched ... pretty much everything you read that I know about ... and have enjoyed it ... and ... I'm ... he doesn't seem likely that the person who wrote that isn't very smart ... while I appreciate that just doesn't aam ... I'll give you an example ... the ... whatever the of ... lol started I'm I'm Jewish but have never had any religious education ... spring never went to the preschool ... but of what I was in seventh grade nearly every Saturday a friend of mine was being bar mitzvah or bought its third ... and this was right around the time when I was falling in love with ... theater ... hat and I was going to the apartments has bought its mistake and she said ... I made a mistake ... I this is really terrific I could be the star of the show here ... in his costume designers singing ... a ... cappella and it's a beautiful theater gave gifts CFD ... on ... the kit so skinny get any way to my family that the boys up the LG me of the party in her thirteenth birthday ... anyway ... about six weeks before my thirteenth birthday I I opened up of a local phone book and call the local rabbi ... and said rabbi and turning thirteen in ... six weeks can you teach me the Torah ... um and he said young kid I can't see to the current six weeks it takes years in years ... I said that's it that's a pretty good here he just ate into a tape recorder I'll be able to do it ... and he pointed out that that was partly the reason I'd to be part of it but but ... aam ... but they didn't just be carried over into ... the into my writing ... it's the simultaneously ... you you say it's HBO I pay for it ... maybe the audience is the will to Vernal a more dedicated ... I really ... I'd I think the same people they're sitting there with the I pad ... doing something else ... when they're watching NBC are also doing it when they're watching HBO and my observations stands that ... you are writing anything he said this yourself ... it's not good it's not can work for Wells background ... to me during my e-mail ... that if the syrup se RI I'm committing to this ... says is that raised the bar for you it does there are all up a lot of things that are competing for your attention at any given moment right now ... in fact ... you and I are talking then there are a million things competing for everyone says there are ... are out there either way we ... we're actually we make it a try to make it a little harder in here but ... he sold it to the people on so the of the only solution I can come up with is too was good shows possibly can ... aam and hope that that means ... does anything about the internet where the ... at ... the world we live in ... inform your view of the world awaited team when when you are reading EPU said several times I still do it the way ... I did it I do it the way it did when they wrote I love Lucy but you have the of the digital lifestyle doesn't warm you ... in a way that might've been different than when you go I ... get that manoeuvre or Westpoint I think in terms of my lifestyle I live roughly the same digital lifestyle that most people to lie of the three screens ... are probably more than three screens I've ... desktop computers of my home my office ... are a couple of laptops and I pad ... and is somewhere on his ... and I phone ... right now ... I don't use those things up for as much stuff ... as my eleven year old daughter ... does ... and frequently I'm asking her for help ... I'll say one of the things that I'm I'm ... I'm old but ... computer illiterate and that that that's not something I'm proud of them mostly what I'd ... do with my computer ... is word processing mostly what I'm doing is is this writing scripts ... on on but ... I am amazed that when you put a computer ... into the hands of a three year olds ... um odd that there is some kind of whistle that goes off it's so incredibly intuitive ... are that they know what to do with it ... all right away and if I can ask Steve Jobs any question right now it would be what's that magic trick ... how does that work exactly ... they follow me I kidnap them ... because when you find you know we ... the myth is ... that Hollywood ... is just teeming over are we as actors that there's a tremendous surplus ... of actors ... and that's true there just isn't a surplus of good actors ... are good actors are are very very hard to find so when you find one ... he put them in your pocket you take them with you wherever you go in so ... just when I'm Brad Whitford and on and several others although ... the newsroom was the first time I'm doing a show ... with ... people I've never ... of worked with before ... on and ... but now these are all people up and putting in my pocket working again with the intent ... on working with again the future ... I've ... haha I actually I had one experience riding on an anti hero now now comes the social network and there are subtle role rules of the anti euro to ... on but I intend to ... my my resting pulse is a writer ... II is writing idealistic Liam romantically ... an aspirational E ... on time and Dom ... spot on to that the heroes of the show that there's there's more than one it's ... a it's an ensemble show with Jeff Daniels on at the center ... are all on a quixotic mission ... there were all reaching unrealistically high with they wanna do is they they wanna do the news well ... I they just wanted the news well ... aam ... and they they feel that ... nothing is more important than democracy and a well informed electorate ... and backed on on that there are ... people in organizations out there like The Wall Street Journal were doing and is very very well ... on that ... ah but that ... too many organizations have abdicated their responsibility in a democracy so the dinner reach unrealistically high ... which means they're gonna fall down on a lot but ... um ... I'm I'm sort of with you I tied ... up ... I'd ... I think all the shows that you just named ... all are fantastic but might taste wise and ... um in quixotic you're sick and I mean just ... the ... we have limited number tempered person but I can't resist asking this in the most is was and we just said ... and ... it is true is of the euro voice to what you said ... when Steve Jobs line that ... I may just getting going away thinking mind ... in an ... item up euro Antihero whatever its Canadian interesting complicated it is an extremely complicated I that that I know for sure ... aam ... op March Zuckerberg ... um on is an extremely complicated guy on as well but ... I'll what I was writing that and the same will be true ... with with as little as I know that Steve Jobs movie I know this for sure ... that aam ... I can judge ... up on the character ... he's passed to ... for me be up here all I have to find the parts of him ... on better like me I have to be able to defend this character ... and you really with that with up with a character like Steve Jobs ... on aam or or the character like a bets are off the Farnsworth invention ... I've ... to put it simply as possible ... you wanna write the character as if they are making their case to God why they should be allowed to have ..."}
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I ... oh ... well ... thanks for having me think thanks mean here ... that's no ... alright so ... Howland out there consider yourself to the media creators ... to special events ... almost everybody ... that's the really jumping out of most everybody ... I and some are needed in reason and probably are ... aam got word is actually a purpose built cloud design for MITI readers ... today because we have fallen to take video take photos record audio ... in the world has changed into what were doing everyday to make stuff ... and ... we believe that the cloud is going to have more purpose Corp's Pacific people so gobble or his designs it's all the palms that MITI created a ... special made it clear the UN ... I'm with Dropbox is doing absolutely Dropbox adds it's a good fight for the novice player ... were focused on enthusiastic customers and products ok ... so ... our current product design told the around the audio workflow ... and the reason why we chose Audio's it's actually the most underserved market ... um ... there's actually ... tens of millions of people around the world of record audio ... I'd today by the committee to look it is the success of ... sound crowds growth on here this is a world where a lot of these it's being created ... so the look of three problems one is organization where's my stuff I can't find it ... number two is collaboration remotely most audio recording is being done ... in ... people's homes on laptops and phones et-cetera to make and release all the public's located at the doc's the technology to help move massive files around ... and any increase in world you were looking at products ... besides that are at least three hundred Megs and warned that thousands of little projects files associated with a ... sober dealing with a very hard problem how do we get lots of data to a small hike in US recovered as for the well and by neighbors to neutral ... eyes are making all the stuff ... I make sure you have the right most current version that can just some ... increased criticism and ... yes it's not ... something I know what to wear bras ... that's correct aam Doppler is about connected to the crowd in season ... eight of us are back and ... aam work early and two platforms run the Mac platform and I O s ... new PC version coming out next week ... and rivers and will have a Weber's and it's a little more limited functionality and so on to swap it put it to depart to my why were different light read so ... first of all they have an interface on what you see here ... when we had to file ... a job in the file on a desktop yelled and the reason why we do that is that most of the Creator's work of external drives off on drives ... so if you're not selling he still isn't what ... it could begin again ... so the wake of course is very simple he played a drive in it that this is that it hadn't seen before ... the Scana Dr and ... the distressed look on a drive to see what kind of wanted to have their Salinas his job was not create a list of projects and started to read what what does dollars dos Stanford digital audio workstations so Annie's piece of software that records Audio's considered adult male knowledge that ... your your target audience ... I hope they didn't practise them there even in real trouble the dot ... com there are several people ... the BP on trust and the dogs Trust has been on every every that I'd never seen Apple ever to it that way ... in fact so the cradle is the stuff of night that tablets nor things are the steps on external drives our mission is not to have the change you were ... a lot of prosecutions forced to move his stuff from one place to another ... in order for to wear ... one of the hard copies of the salt was we'll have to do that we can see that we have it ... and so this is very simple to use our product he just puts pick an item ... by the back about his back to the cloud ... it's it's really just that seems ... but what's really cool about apart is how we do data management ... aam ... we have while awareness ... in the cloud and locally and say how that works ... so what I've done is I've ... set myself a ... rather large file ... it's called love the team ... and ... as many SA ... so ... and its earnings ... and people seem to think this even if you sell what Ahmed is a victory the new folder called the Dean ... at that analysts say that now what's interesting about the blur is ... instead of having to re download things got their first looks to see if maybe some The stuff is local ... so it's so incident inefficiently has reached thirty thousand hours ... and yell that says that but that that that so it happens in the bus but the thing I want when out is if you look at the network traffic you'll see that we were Dowling very little data ... what's actually happening is that this back to these very high ... discover knows that a lot of these files may actually be on the right ... to this follows the three gigabyte ... file and back and forth and back and know exactly where just downloading things of the changes in the Delta ... region in adults and were able to actually copy files across ... the desk Robert ... across from the desktop ... put ... your hard drive so that way to get you moving ... you know ten gigabyte logical maybe only fifteen exit is actually new songs that have to be down on everything just moved across CCE ... has a lot of drive ... activity and ... very little network activity ... and that's one of the things that we've done that mixes for unique and awesome very heart of Salt to think about ... twenty of thirty gigabyte project with our strategic days the penny in your your was component files of the project ... well basically a felony open one for him ... aam ditches a lot of ... crazy small little text files audio files and ... consumers like ... this is for practical execution ... um ... inside the twenties folders to find ... balance is still fine ... textiles that the tell that the da what what to do with a particular file ... the source files please proceed to things and and what's differed about what we do verses that say simplicity of the can around as ... if any single one of these files is missing from the project ... cannot hide it is no longer valid ... so it's very important to keep ... the ... this piece projects together and that's a very difficult thing to do because these products are constantly moving and changing ... so ... in the in the case and other we've also made sending project's principal so we do it's like you know ... so ... for example I've got to seventy two by projects ... aam ... and Huatai descended to ... all is said to me that it lost target to be a shooter ... attend ... I waltz ... this is amazing ... cents ... set the white printed it with you send it ... on the Senate agreed ... that they did the file size limitations ... Nazi gigabytes of the year in charge of this ... I would be charged the charge ... we started the dollar's among the products but did you send it if I pay more I think I can say they are ... files are mortified racers to the increased risks he did sign ... up basis we view the sunset and it's naptime that can hurt them of the ... doubt ... so if I did this didn't work um does have John legend come on stage and that show you how he's discovered his work well ... aam and read too excited to tune out the Johns joining a board of advisors aam and and that's part of how we ... think is the future for countries to thrive despite having people like that or we can ... he give me laugh ... there is ... the CRA the other body ... Socialist or workflow ... lower float Your woman though ... so anyway ... Chris Azmi to send him a ... simple cool Draws grandfather would create ... my knowledge of photos is very limited and all these other dollar is ... in another window ... and so does nasty ... and and a limited but that but when I do use one its broadband and is simply to put an idea ... down as a sketch ideas from writing something ... up with that as a scratch idea ... so I said ... Chris ... scratch Foxboro ... Magnolias ... the where the ... openness of ... started back to ... so this is you ... scratch nonsense up and down ... which is actually aren't songs ... so ... moments later for years ... these guys NAND identity Harman said Libby ... and ... I wanna write ... some lyrics to it ... so I decided singing on top of it and recorded on frontman here I am singing ... the ... this card with the airport ... I ... so far so ... so anyway ... send that to him ... and ... because it's on the cloud now ... trades for all the files in us and are there ... but if I make a change that ... you know like he said this version control and understands which versions are out there ... to say what's new about the diversion was not ... so ... right now when it had something to this ... this brother Bryan Adams for missing on top of the about that ... since then ... Bridger dancing to haemorrhage ... may create an inch or act ... this is the extent of my DAUs knowledge and indeed this ... broker ... the record ... record a arms armor this arising love love love love love love love love ... okay so now it isn't an issue that dividend ... to that ... we've created a new version of this all parties ... were to save it ... will it impact ... or no or relocate however no there isn't really any idea ... you have an aversion ... progress there ... write silly sayings simple for that don't use it and ... so it saves now we look for the differing versions says oh yes the diesel e-commerce Dundas it's created a version of this new track so dominant that ... take that present sends me ... to see that it's now up looking at the cloud ... and we can just simply hit Send project ... and Johnson the leaders present sense of having to re upload files in just to put the destructive the recipe says ... I really like what I just did ... I like the last one here is version race row start ... go back to that one second for an artist to explain to explain why is what we know is over well with other solutions before this is there's no other solution like this because ... what we would have to do before is ... send the whole thing each time there was a change ... and it would have the sort of version control ... so we would maybe but are you send in Centrelink ... and when when a godsend to the ... you know recipient ... there have to download the whole thing ... even if you just made one minor change to a ... debt to download the whole thing ... and that would take hours upon hours and who was the ... seven or eight gigabyte Friday when many people use the right ... yes ... exactly you know this is ... a solution is tailor made for the kinds of things that we have to do all the time ... because ... I was in Korea ... Saturday ... was a New York ... yesterday ... middle way now ... so ... I'm always moving around ... but I was making music no matter where I am ... and I'm collaborating with people ... who you know I may be working with Rick Ross is on tour ... in Europe and he's gonna send me a verse that influence on them ... or maybe work with honey By oneness MUB ... but all these things are happening over the Internet almost none of our collaboration now actually happens ... in the same room ... and ... so so much of it happens ... over ... the internet and ... for us to have these different versions floating around ... can be confusing ... the Kenyan really cumbersome is for the download time ... and so this release also of those Proms or so when did whether such an infinite Dropbox beating them ... and do all those things that it takes to read a lot of it takes a long time and it doesn't have a ton of version control that that problem to him just feel that I'm just one represents the embossing is between those things like music you may know there's deftly things you may not lose but you'll ... miss place them for while you can print out which ... version is the right version floating around and ... and and you know you get into which engineer named it that you know a certain pain in ... the league is confusing after while and I think this is ... the most clear cut solution I've seen ... to solve those problems bring ... traffic to get an ... idea for my saying that his one million won in the capture of ten ... aam is is is take a second ... so we're huge fans of the spill cloud in our focus is obvious in the creation ... ominous another great companies out there that I'm ... you know I've done ... work and other spaces has seen the enterprise ... aam and one of companies is the pops ... and so we don't know the box folks over the last ... nine months and ... realize that we really have a very similar vision that he's part CDB designed for specific attributes ... ALM so today the first time we're really proud to announce ... um that's the key to the part that were working on the box ... ALM that actually integrates boxing Goblet together ... so see how this works ... of ... course it's a demo so ... custody ... so I'm actually using ... a box authentication now ... to log into ... I'm ... hoops ... so now I'd always aware ... I'm also policies are ... I'm so so ... what we what we can now do with our product is ... the site looking at me increasing tolls three of a partner in box it's very focused on the enterprise ... I'm Andy been an amazing job of building schools that the enterprise needs and shift is that a lot of the companies also do a lot of media creation so we saw lot of synergies between the two companies where ... we can solve a lot of problems for enterprise level media creators ... at the same time it is the neat things for box so as an example ... of using a scanning engine ... were also they were able to stand for fall to the Hawks actually uses so in this case it got a bunch of ... were documents properties efficiency cetera ... one click ... I taxied back this piles up in the box ... up with what's really needed all done together is reduction bill to cover recent where ... you can live in the box universe a new Scotland boss of the same time ... so does files that I just backed up for now ... all Dylan box twenty ... two are really excited to be working the box ... aam ... we we think that they have a really clear vision for the future and somemore the audiences am a new CEO ... I'm so that ... so got very excited about"}
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but stop ... oh ... and the ... company is fury from Singapore ... three ... during certain that is us is entering two thousand Marines ... uses Twitter ... so um ... it's and it's really about Kerry ... and we're watching a bunch of things here tea ... um so what carried out is ... at its highest level it's a cult brands ... sell more products every tell ... brick and mortar retail ... um ... and while doing that we actually enable the way to clips of supplemental income in the pockets of ... hundreds of thousands of consumers ... um and so ... on to say we did ... that ... so ... we've launched today are of the last two days in the was launched at easyJet which is our ... it's ... a smartphone ... app and easy shift to something that any consumer can use ... to discover income opportunities at grocery stores malls in their neighborhoods ... aam is now available nationwide ... and ... there is a workforce of already tens of thousands people cross the nine states doing it but that work spanning ... thematically and what they're essentially asked to do is um ... so when ... a worker winsome and LOC out there dropped into the map view ... and this map essentially she is um ... Keynes we call them ships ... and ships are basically opportunities to go into a store ... and ... help us check ... products on stock ... um see promotions are actually execute is they're supposed to be in store ... aam check to make sure that any kind of competitive unfair competitive tactics Wuan involving stuff ... like moving stuff that happens the Pringles are not enough boxes in time either ... to ... get it to the reading I did I The Apple still has ... what I would have grabbed books for sale must Greece to move them around stores that I got a call from Barnes and nobles and the sky was moving around ... books and comic talent that that that was that we go back there again ... they still consumer download the app by the time and they see him at the bottom like a lot of location based services but in this case these are income opportunities ... um ... click here ... you can see that the bombs there's an eighty two jet ... aam ... at seven eleven is a beverage check that pays three dollars ... indeed the games that defines the set of instructions so weird is that these three dollars ... um what to be asked to do is is that carries the question ... is that three dollars ... pp with winds of ... at least the minimum wage for the amount of times yes ... probably much more so actually ... has been out of time that the shift my take is in and ... out ... and says that with the task or ideally fears it can do ... to help us to this yet ... I know in in our case who were doing is reading very simple pass ... that take a minute to five minutes inside the store ... aam but were doing them on scale have hundreds or thousands of stores ... in the order of magnitude of our story here too ... ALM so it is a micro work assignment like TaskRabbit or other services ... but the complexity is managing a workforce that spread all around the country that needs to ... mobilize you know and and the beneficiary this is ... what the consumer goods company or whoever exactly is ... that the consumer brand reaches ... of these big gulps it's ... in this case it's breeze lemon iced tea buried at ... thirty two ounces thirty two out so there's a star Miller a New York ... apparently ... there's a Star Wars permission ... and the shift is the isthe simpleton a three question for question a couple photos ... to basically make sure that the ... promotion is being done is that any there ... that that particular ... bottle of lemonade tea iced tea that has these promotional wrap around that is there ... any associated dislikes of consumer wanted to do this they can ... the star ... privacy not there the system the accidents were going to break the rules ... and a guided into very simple survey plow now did you locate the iced tea yesterday ... but ... are there any risk material feature star were promotional samples available guesthouse or not there to run a close the testers we actually have ... a display set of care more about ... hopefully have you you won't ... really ... know yet ... at a ... price of leading grocery were for many years I've worked and refuse to do ... that so I ... was a stock boy ... check out person ... super with me because I mean you Father I'm really talking to all things baby ... but ... yes and and that's right next ... to children may get I have my next confidence in this edition is essentially an audit of a ... BBC ... it's happening nationwide that a dozen or so retailers probably five hundred plus stores descended retailers higher it mean that the brand the people by cracking of the Osiris exactly so right in the Rams By Russ because ... they're spending him ... two and fifty billion dollars year and they want these promotions to look great stores ... stores like this this is like spying on the stories are Umm yummy did the the retailer's I think actually ... the most innovative retailer see this as an opportunity to basically ... take advantage of the tens of thousands of consumers hurting ... millions of consumers ... our case the tens of thousands of cover-up Korean store ... and basically ... EPI seniors to get the information quicker ... to the brand to the retailer said this rate here we are looking at ... is actually fairly typical of what happens in the retail arms of scrap ... its ... I you know you have a lot a lot of things out of stock sometimes there are on the shelves are like lying down and stuck to the shale to ... be in this case this one was at seven sixteen question ... chip ... um what they had tape on their roster thinking ... but we're going to be deal is actually just finished the last two but that didn't ... prevent balls right I can ... say oh this is just how money pouch is a pumpkin banana are available for purchase ... that's the pumpkin banana ... Arrow's is one ... they ... can to get anxious swipe over ... yet OK ... take one or two photos of the plum organics baby food stage two ... pouches section ... be sure that the orders are clear and focused step Cameron take for us ... I ... one or two pictures ... one spot for us ... I think ... one ... I ... pray ... man says he is the isthe is ... ok so ... Babs it out in the story actually just make ... the five dollars ... really ... get ... in the Celts a dusting submitted back to head the corridors because we pay via PayPal so every night when things people of the app is what I want action it's faster than ... in the air that we pay the fees the money gets deposited every night to the tothe makes they get pictures of what looks like it when the brand managers ... look brand managers ... as in sales ... they look the supermarket or how to get it ... they let me say ... um so ... this is the information to see what it looks like ... what comes back to the brand manager for the ... sales organization ... they are seeing now I'm in this case this is actually shift is happening across ... five hundred and forty five stores ... what they see are actually kind of ... the performance metrics that ... he ... this data from hundred stores and essentially brought back that's a vacancy ... in seven percent of the store the product wasn't there in awe ... at all these retailers its festive dinner ... but for some of the key flavors ... of these to ... me that match flavors that they have ... that they're actually running low stock levels are out of stock in thirty four percent the stores for the ... sweet potato corn Apple ... and what them ... but the brand's love is essentially the ability to literally see what's happening on the shelf so they can ... click in ... the ... that are seen in the literally hundreds of stores ... it's like Instagram ... work and I read acts ... I ... and they can again and then literally no you the ability to essentially ... he went on a shelf space is ... and so for folks that one of the health ... check to make sure their pricing is actually compliance ... wanna see what Tavistock how it looks oh gosh there's an empty ... Prada which one it is ... this gives them essentially adopting EPA headquarters see there's ... an end to your question ... the use this information they have they have ... distribution partners the have brokers that are in the field ... they use it to make sure that they get the information immediately ... about a week later it so I mean to the reading must've had people doing this ... for shoppers Sarah is giving you but I don't think ... he even had this this kind of non secret just bring them more time still of very large crude crossing company that Pepsi's Nestle's of the world ... they have direct service teams that go in to stores they're the ones responsible for putting the product on the shelf ... when we work with companies like that ... it's getting them the information so that said of the driver ... is going in once a week in delivering the ice cream or showed on the shelf ... it's ... and and I get the point the promotional sticker wasn't there were out of stock ... it's finding out about it day by day so that headquarters and say OK driver needs to go back earlier they need to bring more of the vanilla flavor ... the promotional materials need to be Brock ... and put a severe acute is doing is massively increasing the scale ... of information are getting them to be on this tree eyes to what's happening ... but every minute every hour they want ... and that's increase in the region with customers is you know it started off campaigns ... it sounded to ... it day by day week and we were delivering data for thousands of stores from working with ... them oh what a major venue for the reporting you're doing for their pain is it access to essentially this customer analytics platform where they go in and ... and when it was during the reporting for you what kind of people with mother's embrace ... it's everyone really it's retirees' it's mom's it's ... a lot of small business owners ... who just you know they they have flexibility and instead of the karate instructor it's that ... ticket sales man who he now has some flexibility college students on to college students to get people who were looking at this is an alternative to summer jobs or supplement to ... Adobe's you can earn ... two hundred for under five hundred summer most active users eight hundred thousand bucks a month ... and ... you have filters that these pictures ... can I make my Cummins to grant them and now the knee and said not yet Lijun about that were really get ... but you know for the brain to scrap my picture and ... it's a great pitcher the today show prospered for ... them but for the brands and it's just it's really about being able to see ... what's happening friend and to act on this information is just something that has not been ... possible before was shipped promotion ... pray that it works ... now it's promotion ... ends hours later start seeing what profit is essentially the outsourcing market ... it that way ... yes sales intelligence ... and this allows ... the folks that are making the decisions in their conversations with brands or with their distribution partners ... to put real deal behind a ... mini get him to under fifty billion dollars banana with a tiny influence us all in stores ... this gives them away to actually measure that and then effect change on its effective that said this interesting thank you great thank you so this morning cigars in baby who exactly ... they thought the falling yen ... the ..."}
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D: All Things Digital Conferences
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