Sr. Director, Brand


Company:: Capital One
Location:: Richmond, VA
Job Type:: Full Time
Category:: Marketing - Brand/Product


Posted:: 3/27/2012

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Job Description

Sr. Director, Brand-705329

Description
Capital One is seeking a tenured Senior Director for the Brand Acquisition Channel Marketing team. In this exciting role, you will lead marketing communications development for multiple lines of business. The Sr. Director will develop strategic and tactical marketing agendas for all acquisition channel marketing and ensure flawless execution of all marketing communications. Working with business unit and research managers, this role will also mine consumer research for new positioning and channel strategies for current products. This individual will also advocate and enforce brand usage standards in all aspects of marcomm communication. The Sr. Director will also be responsible for developing, coaching and motivating a large team of highly skilled marketers and a virtual team of agency and internal partners.

Responsibilities:
- Lead strategic development and execution of all multi-channel marketing communications for USC Acquisitions
- Lead channel and marketing expansion strategies across existing and emerging channels, including display, social and email
- Lead learning agenda, channel marketing plans and portfolio creative testing investment strategy for US Card Acquisition portfolio
- Develop and manage the marcomm testing agenda and performance of rollout channels
- Steward creative marketing spend budget, with a focus on maximizing ROI and Brand impression
- Partner with market research to identify consumer and market insights to inform in-market strategies
- Lead cross-functional teams including partners from: Marketing & Analysis (P&L; owners), Brand Segment teams, Operations/Production, Legal etc. in management of channel execution and performance
- Influence investment decision makers with formal recommendations and informal networking.

Qualifications
Basic Qualifications:
- Bachelors degree
- 10+ years experience in brand strategy and direct marketing management and creative and communication development
- 5+ years in online experience with a focus on targetable channels
- 10+ years of experience in new product development and the ability to drive new products into the market
- 10+ years of experience in Agency and Vendor Management

Preferred Qualifications:
- Masters Degree in Business Administration, a Marketing field, Marketing Research or Communications
- Proven leadership of large brands and complex portfolio and channel strategies

Please note, Capital one will not provide employment sponsorship for this position at this time.

Job: Marketing and Communications
Primary Location: United States-Virginia-Richmond-Richmond-West Creek 5 (12075)
Schedule: Full-time
Travel: Yes, 25 % of the Time

Job Posting:
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Company Description

At Capital One®, we put our vision of innovation in everything we do – from the products and services we offer to how we support our associates. The people who join Capital One are talented, motivated, and ready to make a difference. Combining those abilities with our resources, we can expect to do great things together.

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