SAN FRANCISCO  — Photographer Joe Rosenthal, who won a Pulitzer Prize for his immortal image of six World War II servicemen raising an American flag over battle-scarred Iwo Jima, died Sunday. He was 94.

Rosenthal died of natural causes at an assisted living facility in the San Francisco suburb of Novato, said his daughter, Anne Rosenthal.

“He was a good and honest man, he had real integrity,” Anne Rosenthal said.

His photo, taken for The Associated Press on Feb. 23, 1945, became the model for the Iwo Jima Memorial near Arlington National Cemetery in Virginia. The memorial, dedicated in 1954 and known officially as the Marine Corps War Memorial, commemorates the Marines who died taking the Pacific island in World War II.

The photo was listed in 1999 at No. 68 on a New York University survey of 100 examples of the best journalism of the century.

The photo actually shows the second raising of the flag that day on Mount Suribachi on the Japanese island. The first flag had been deemed too small.

“What I see behind the photo is what it took to get up to those heights — the kind of devotion to their country that those young men had, and the sacrifices they made,” Rosenthal once said. “I take some gratification in being a little part of what the U.S. stands for.”

He liked to call himself “a guy who was up in the big leagues for a cup of coffee at one time.”

A near miss
The picture was an inspiration for Thomas E. Franklin of The Record of Bergen County, N.J., who took the photo of three firefighters raising a flag amid the ruins of the World Trade Center on Sept. 11, 2001. Franklin said he instantly saw the similarities with the Iwo Jima photo as he looked through his lens. Franklin’s photo, distributed worldwide by the AP, was a finalist in 2002 for the Pulitzer Prize in breaking news photography.

Joe Rosenthal  /  AP

U.S. Marines of the 28th Regiment of the Fifth Division raise the American flag atop Mt. Suribachi, Iwo Jima, on Feb. 23, 1945. Photographer Joe Rosenthal won a Pulitzer Prize for the immortal image.

On Feb. 19, 1945, 30,000 Marines landed on the southeast coast. Mount Suribachi, at 546 feet the highest point on the island, took four days for the troops to scale. In all, more than 6,800 U.S. servicemen died in the five-week battle for the island, and the 21,000-man Japanese defense force was virtually wiped out.

Ten years after the flag-raising, Rosenthal wrote that he almost didn’t go up to the summit when he learned a flag had already been raised. He decided to up anyway, and found servicemen preparing to put up the second, larger flag.

“Out of the corner of my eye, I had seen the men start the flag up. I swung my camera and shot the scene. That is how the picture was taken, and when you take a picture like that, you don’t come away saying you got a great shot. You don’t know.”

“Millions of Americans saw this picture five or six days before I did, and when I first heard about it, I had no idea what picture was meant.”

He recalled that days later, when a colleague congratulated him on the picture, he thought he meant another, posed shot he had taken later that day, of Marines waving and cheering at the base of the flag.

He added that if he had posed the flag-raising picture, as some skeptics have suggested over the years, “I would, of course, have ruined it” by choosing fewer men and making sure their faces could be seen.