Who is the most discussed Marvel character on the social web? Spiderman, of course.

Data analytics company Networked Insights has collected data on the most popular Marvel characters on the social web in the last 30 days, and although it’s not surprising that Spiderman topped the list — especially in light of the franchise’s latest movie debut — the Avengers clinched the second most socially-discussed spot.

According to Networked Insights, the Incredible Hulk is most discussed Avengers character on social media sites, followed by Thor and Iron Man. Meanwhile, the top mutants are Wolverine, Magneto and Northstar.

The firm also highlighted the most-discussed villians, with Loki — the adopted brother of Thor — taking the top spot. The Lizard and Venom rounded out the top two.

Meanwhile, social media users in New York City are chatting about Marvel characters more than any other location nationwide, followed by Los Angeles and Chicago.

“It’s been established for a while now that social media is the digital water cooler for all kinds of discussions,” Sean Reckwerdt, senior analyst at Network Insights, told Mashable. “We’re witnessing through social media the dissolution of comic superheroes being beloved only by niche communities. The commercial success of these recent Marvel films are indicating that people are willing to invest several years of their time to a franchise and are definitely willing to check out a series reboot if it is well executed.”

For a deeper look at which Marvel characters are getting the most social buzz, check out the inforgraphic below.

Note: The infographic doesn’t highlight Spiderman as the overall most-discussed Marvel character on the social web. That information was provided to Mashable directly from Networked Insights.

Image courtesy of The Incredible Hulk on Facebook