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Challenge: Launch a social commerce platform that integrates 500+ unique Facebook pages with its e-commerce websites.

Solution: The ability to dynamically link to 500+ unique tabs from one template is a key feature that aligns all the stores to the e-commerce site while customizing for each local community. Expion’s centralized platform allows Barnes and Noble to target specific messaging based on store attributes and includes a content library for collaboration on drafts and access to approved messages.

Results: The localized solution aligns all stores and activates engagement at the local level much easier, significantly saving time and replacing a manual effort with a streamlined automatic approach. The integration of all stores to the Expion platform allows Barnes & Noble College to monitor all posts 24/7 and real time insights across all stores help hape messaging that resonates with their audience.

Quote: "Combining our retail excellence with a deep understanding of student and university trends, we are delivering innovative solutions that are transforming our college bookstores and the student experience." - Max J. Roberts, president of Barnes & Noble College

"We currently have nearly 250,000 Facebook fans, and the platform has jumped from the fifth to the number one referral site to our campus bookstore websites since the current school year began."

Challenge: How to manage social media and increase its effectiveness to market locally when you have 2000 location

Solution: Expion’s platform allows Applebee’s corporate to collaborate with local store managers to message effectively, requiring minimal effort at the store level. Key features include a content library populated with a catalog of approved messages and images that the locations can use for local messaging. Specific topics include ideas for engaging posts and automatic alerts make it easy to update and monitor the pages.

Results: Applebee’s retains control over messaging and content, while dramatically improving ROI by connecting with customers at the local community level. With over 7,000 employees using Expion to manage 1000+ locations, Applebee’s has increased its engagement with their customers by building on their brand promise as your “Neighborhood Bar and Grill.”

Quote: "We're engaging guests where they live and work, generating increased brand awareness in their neighborhoods. We're also better able to collaborate on new initiatives, promotions and menu items.” - Scott Gulbransen, Applebee’s Director Social Media

“My goal was a system that required less than ten minutes of my local managers' time. Expion has allowed us to fully support our restaurants having a local presence to interact at the community level with our guests." - Elizabeth McGee, CFO Applegold

"Our operators really took to the Expion platform, and were incredibly pleased with how easy it is to use and how responsive Expion's customer service team is." - Diann Banaszek, Apple American Group.

Challenge: As a large brand, how do you actively collaborate with your marketing agency to author social media messages that support your campaigns, build brand awareness and ultimately sell products?

Solution: Expion’s content library allows for multiple authors to see the development and finished product of social media posts. By working in the collaborative content library, Samsung Televisions was able to review their draft messages, provide input, and be responsible for the ultimate approval for publishing to both Twitter and Facebook channels.

Results: With full visibility, Samsung could eliminate the tedious trading of documents via email between brand managers and agency staff. Their active participation in the process also raised the quality of the content. Finally, maintaining ultimate approval rights allowed the brand to ensure no unwanted messages entered the social space.

Quote: "It’s really made the process of posting more collaborative and more efficient. Expion is easy to use and provides tracking for all of our posts. Everything that is published can be quickly reviewed in the format that it will be posted, which is a significant improvement over email and spreadsheets." - Anne Brannon, Director of Community Engagement, Ignite Social Media

Challenge: Large Digital agency with multiple global clients was using several tools to manage all Clients, and reporting performance by post was a significant time sink.

Solution: One simple platform to manage all of their clients: publish, moderating and analytic needs as well as Competitive Intelligence and Work flow

Results: Ignite Social Media was able to increase productivity, provide a standardized tool for all clients and offer a solution with actionable intelligence that lowered costs for community management and reporting.

Quote: "Expion is a great tool, but I also loved how the Expion team continues to go above and beyond in both getting us up to speed and considering our new feature requests. They’ve been great.” - Jim Tobin, Ignite Social Media

Challenge: Standardizing a platform across multiple verticals to manage high volume clients in fashion , entertainment and retail.

Solution: Expion’s scalable architecture easily handles seasonal spikes and the parent/child framework supports multiple location retailers with hundreds of locations. The ability to set permissions per user allows for collaboration with clients and assures privacy to the user and brand.

Results: High volume client pages are now efficiently moderated and seasonal spikes are no longer an issue to manage. Enter New Media also schedules promotions and messages to hundreds of pages and unique tabs, automatically completing a task that was done manually. This is a tremendous time saver and has improved response times for campaign delivery.

Quote: “We have worked with many of the platforms available to agency’s and continue to be impressed with the functionality of Expion’s software. They are a clear leader in social media management and we rely on them as we expand our services and client base.” - Mark Curtis, President Enter New Media