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Archives
November 2, 2011
AdBrite Taps Jivox Tools To Become More Social
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adBrite to Pioneer Real-Time Pricing Solution for Premium Publishers
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Giant Video Ad Exchange Now Serving Premium Publishers, says adBrite CEO
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October 11, 2011
Former SVP/GM at Monster, Rick Cotton, Joins adBrite as Chief Revenue Officer
adBrite(R) www.adbrite.com, the largest independent ad exchange, today announced that digital ad sales veteran Rick Cotton has joined the company as Chief Revenue Officer (CRO). Rick has nearly two decades of experience driving advertising sales with premium media brands such as Monster, CBS and Lycos. His focus at adBrite will be to drive the adoption of Real-Time Pricing(TM) (RTP), a publisher solution that automatically optimizes the floor price for every page view on a publisher property on the web.Read more »
September 29, 2011
adBrite Partners With Jivox to Offer Interactivity and Social Sharing to Video Creative
adBrite(R), the largest independent ad exchange, today announced it is partnering with Jivox, a leading cross-platform interactive video advertising company, to offer advertisers video ads enhanced by Jivox interactive and social sharing features. The partnership offers users an even more engaging experience for a minimal CPM fee.Read more »
September 8, 2011
Platform releases offer video, real time pricing options
Looking to make your mark with video? Or want to get a little more from rich media and display options? Two releases may help - one with a real time pricing option and another which will connect local and small businesses with cost-effective video.Read more »
July 20, 2011
The Next Step In Turning Data Exchanges Into Gold
Sources believe Google will soon announce a service for buying and selling data, similar to those Iggy Fanlo, adBrite CEO, said his company already offers. "When data becomes increasingly valuable, the focus gets turned on the audience," he said. "Who you're looking for becomes more important than where to find them."
adBrite provides data to advertisers from BlueKai, Lotame, eXelate and other partners without taking additional revenue. Fanlo sees it as a benefit to advertisers that increase their budgets and spend as return on investment rises.
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July 8, 2011
Giant Video Ad Exchange Now Serving Premium Publishers, Says adBrite CEO
adBrite CEO Iggy Fanlo provides an overview of the emerging value of ad exchanges in the online video industry and explains how adBrite maximizes value for advertisers and premium publishers in this interview with Beet.TV.
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June 30, 2011
Iggy Fanlo of adBrite Discusses Online Video Advertising
Last week, adBrite, an independent ad exchange, won a Stevie Award for the Most Innovative Company of the Year based on its 2010 launch of video pre-roll ad units. AdMonsters asked adBrite's CEO, Iggy Fanlo, a few questions about online video advertising, video standards like VAST and VPAID, video ad spend and operations.
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June 22, 2011
adBrite Wins "Most Innovative Company" Stevie Award in 9th Annual American Business Awards
adBrite®, the largest independent ad exchange, has been recognized with the Stevie Award® for Most Innovative Company of the Year. The company received the award for businesses with up to 100 employees in the Advertising, Business Services, Marketing and Public Relations industry. Curt Melanson, adBrite’s head of East Coast sales, accepted the award on the company’s behalf.June 7, 2011
IPv6 Transition May Benefit Advertisers
Technically speaking, IPv6 will not have an effect on ad serving since the protocol is backward compatible with IPv4, using readily available migration tools, according to adBrite's VP of engineering Daniel Issen. "The impact will mostly be on audience reach and identification because client source addresses may be hidden behind centralized IPv6 translation addresses. There will be a need for IPv6 geolocation databases," Issen said.Read more »
April 27, 2011
3 questions with adBrite's Iggy Fanlo
What is driving online ad growth? The economy to start, but one expert says it is more than an improving economy. I recently had the chance to chat with Fanlo about how ad exchanges are beginning to appeal to more advertisers and how that is changing the ad space.Read more »
April 22, 2011
Dissecting Display Advertising's Rebound
Display advertising is making a comeback. Across the board, display ad spending is up and across all mediums, too -- banner ads, rich media and video, included. But what's leading this resurgence, and how can advertisers take advantage of it? For answers, we spoke with Iggy Fanlo, CEO of adBrite in this week's edition of Website Magazine Radio.Read more »
April 15, 2011
'Real-time' ad sales take a growing slice of web
Online advertising is being radically transformed by technology that lets advertisers use sophisticated audience data to bid for ads through instant auctions. The result is that advertisers can fill screen space with a targeted ad in the milliseconds it takes to load a web page. So-called “real-time bidding,” which has emerged over the past two years, is helping fuel rapid expansion of a raft of San Francisco-area companies...Read more »
March 24, 2011
Understanding the Value of Ad Exchanges
Ad exchanges, where online ad space is bought and sold in an open marketplace, require more publisher involvement than ad networks, but offer the advantages of transparency, buyers' bidding for available ad space and exposure to individual clients without having to prospect on a case-by-case basis. Iggy Fanlo, CEO of ad-exchange platform adBriteOpens in a new window, offers his take on why ad exchanges are valuable to publishers.
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March 22, 2011
comScore Media Metrix Ranks Top 50 U.S. Web Properties for February 2011
comScore’s Ad Focus ranking (U.S.) for February 2011 placed adBrite in the Top 10. More than 151 million unique visitors, or 72.1 percent of the total U.S. Internet population, viewed websites participating in the adBrite Exchange during that month.
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February 8, 2011
Online Video Turns up the Heat on TV Ad Budget
The Super Bowl – the undisputed heavyweight champion of advertising placements – has once again come and gone. Top brands and eager start-ups shelled out $100,000 per second to get a level of national exposure reminiscent of the days when TV dials could only count to three.Cable television started this video fragmentation, and now the Internet has broken it into millions of pieces with the rapid proliferation of online video. The online industry is seeing a major shift in ad spending from TV to the Internet, and with $70 billion being spent annually on TV ads in the United States, there’s a lot at stake. Online video advertising is expected to see 55% annual growth, claiming up to five percent of current TV budgets in the near term. Here are two key reasons why.
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January 25, 2011
Quick Hits: Since I’ve Been Gone…
ADOTAS – So you regular Adotas readers might have noticed lovable, furry old Gavin took last week off – many thanks to my fantastic substitute, Sarah Novotny. While I was away, I received a lot of interesting news that I wanted to give some (albeit brief) coverage.Read more »
January 19, 2011
Analyzing Facebook Ad Business; L.A. Tech Fever; AdBrite And BrightRoll Add Pre-Roll RTB
”2010 was the year that Facebook firmly established itself as a major force not only in social network advertising but all of online advertising,” says eMarketer principal analyst Debra Aho Williamson, noting that the social net should hit $2.19 billion in ad revenues in the US this year and just over $4 billion worldwide—both more than double last year’s figure. But as Read Write Web’s Marshall Kirkpatrick also writes that Facebook’s ad success doesn’t come without the occasional controversy. Case in point: an alleged malware site called Make-my-baby.com, which bought an estimated 1.75 billion ad impressions in the third quarter alone, which was first reported by AdAge’s Ed Lee. Facebook says the site is not an advertiser that affiliates who try to push it would be rejected. Read eMarketer’s forecast here; RRW’s piece is here.Read more »
January 18, 2011
Brightroll Teams with adBrite for Real-Time Video Ad Bidding
Brightroll is working to expand its reach and yours as advertisers. Today they announced a new partnership with adBrite that will bring their real-time bidding on pre-roll ads to the display exchange. Since adBrite is large, like second place behind Google large, this is a big move. Brightroll’s BRX Media Buying Platform will help power the deal and give advertisers automated access to an increased pool of video ad inventory. But what’s that all really mean?
More Web Video Industry Analysis --> Brightroll Teams with adBrite for Real-Time Video Ad Bidding
(via ReelSEO Video Marketing)
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