Almost a month since my last post.
The absence has been entirely due to the launch of We Are Hunted.
Ben and I fleshed out the concept, came up with a name and designed the front end while Stephen and the Wotnews team took over with the development of the site and the customisation of their semantic search platform.
When finally on April 17 we officially sent the site live - I went straight to Wired, Mashable and TechCrunch. To my amazement, all three sites covered the site’s launch and with that, we were off. More than 100,000 people came to the site in that first week.
The flood of traffic was exciting, but it was the genuine affection people had for the site that has us most pleased.
We’ve been in contact with record labels, VCs and a bunch of smart digital people from around the world. We’ve spoken to Idolator, AFR, the Economist, NME, AdAge, MusicAlly and Billboard about the site and every day new interest and new offers come in.
There have been different highlights along the way for all of us.
My personal highlight was this Tumblr post from Fred Wilson. I’ve admired Fred for a while now and it was very humbling to hear he was enjoying something I helped create. I had a similar feeling after the 37 Signals guys covered what we did. Having been a huge 37 Signals fan (and Highrise user) for a while now, it was a massive thrill to get their stamp of approval.
The plan now, of course, is to make a sustainable business from the site. Monetising the site’s traffic is a priority of course, but if we are to make it truly successful, that success will come from us being a data business. We are seeing some amazing stuff come through the system each day, things that surprise and intrigue us so we’re confident there’ll be a market for people wanting to know what is really being discussed, shared and recommended online.
This chart guarantees us business success.
Working with Wotnews has been incredible. They have one of the world’s smartest, fastest webdev teams. I learnt very quickly to stand back and let them work their magic. The more I left them to be creative, the better the site got. My original concept has come a long way since it was a scribble in my notebook and it’s in large part to the work of the Wotnews team.
Credit also to the team at Josephmark. The extraordinary design brain of Jess Huddart and Ben’s creative direction combined to come up with an amazing brand and feel for the site which was at the core of why people like We Are Hunted.
The whole process has given us a lot of belief in the things we say and do in the online space.
It feels like the start of something big.