Watch the five part series: 2011 Mega Trends to Watch for Tech Marketers Continue Reading →
Video: 2011 Mega Trends – How To Take Advantage
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April 4, 2011 | No Comments
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April 4, 2011 | No Comments Selling What You Know – Three Keys To Content Marketing
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March 31, 2011 | No Comments
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March 31, 2011 | No Comments The Next Big Thing In Business Technology
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September 21, 2010 | No Comments
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September 21, 2010 | No Comments “The Social Enterprise” UBM TechWeb CEO Tony Uphoff recently spoke at Jiveworld about what he believes is the next operating system in business: The Social Enterprise. It’s redefining the way we are all doing business. Watch his presentation and and let us know what you think! Or you can email Tony directly at tuphoff@techweb.com. Continue Reading →
Drive Face to Face Conversations with Targeted Audience
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April 19, 2010 | 2 Comments
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April 19, 2010 | 2 Comments Symantec wanted to engage IT decision makers with specific purchasing responsibility in their primary target markets to deliver their message and elicit feedback. Continue Reading →
Demand Generation in Vertical Markets
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April 19, 2010 | No Comments
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April 19, 2010 | No Comments Adobe’s goal was to reach technology decision makers in government agencies. By partnering with InformationWeek Government, Adobe was able to provide high value, third party content and drive demand generation. By being the sole sponsor of the first InformationWeek Government digital issue, Adobe created editorial alignment and lead generation within a highly targeted government sector. Continue Reading →
Engaging a Global Developer Audience
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April 19, 2010 | No Comments
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April 19, 2010 | No Comments Intel worked with Dr. Dobb’s to develop a plan to engage the global development community utilizing high value content. By aligning with trusted Dr. Dobb’s content and editorial voices to create a unique, easy to access environment Intel is building demand for their technology solutions. This unique “Go Parallel” site utilizes “challenges” to capitalize on the open source [...] Continue Reading →
CA Solutions Center Program
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October 5, 2009 | No Comments
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October 5, 2009 | No Comments The CA Solutions Center Program consists of five topical concierge sites, each with its own community, serving as the “front door” where all content resides. Visitors explore marketing and technology content dynamically with the help of a live-action concierge as their guide. One-time registration gives users full community access where they can blog, form open [...] Continue Reading →
Cisco Federal Conversation Tool
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October 5, 2009 | No Comments
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October 5, 2009 | No Comments TechWeb has just completed the build-out of another cutting-edge interactive marketing solution—a Conversational Tool for Cisco Federal. The tool is designed to replicate conversations by interactively engaging technology professionals in an online dialog. Users are queried about their needs, and are then presented with related information, all in real time. Continue Reading →
Reaching Mobile Decision Makers
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October 5, 2009 | No Comments
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October 5, 2009 | No Comments Keeping pace with the way business technology professional’s work, Sybase engaged in a mobile marketing program with TechWeb in order to reach these always-connected decision makers. Sybase messaging was embedded within the InformationWeek mobile site’s content with one graphic ad and two text ads. By providing messaging where the target audience is activley engaged, Sybase [...] Continue Reading →
