About Us

OUR MISSION is to make it incredibly easy for marketers to access the data they need to personalize content for their customers.

We’re consumers too, and we love it when marketing messages are relevant to us. 

So, we fuel marketing automation tools with the necessary data to help brands keep their customers happy and engaged.

Meet our Management Team

Phil Davis

Phil leads Rapleaf, headfirst.  As a former rugby player, leading headfirst is in his nature.  You’ll find Phil speaking about big data at conferences across the country, helping clients identify better ways to engage their customers, and coaching new team members at our headquarters in Chicago.  While he may technically be the oldest person at Rapleaf, you wouldn’t know it by his energy level.  Phil brings his tenacious entrepreneurial nature into everything he does.  We’re not so sure that he ever sleeps, but he manages to be the most charged guy in the room, day in and day out.

As a data industry veteran, Phil has been in the big data game since big data was only a wee sapling.  Prior to Rapleaf, Phil was the President of ConsumerBase where he ran their data division and digital agency.  Prior to ConsumerBase, Phil was the SVP / HD of the newly formed online division of Equifax. Before Equifax, Phil was part of the management team that took Daleen Technologies public.

Phil holds his BS from Vanderbilt University.  He resides in the Chicago area with his high school sweetheart and their two daughters.

Alex Wasserman
VP of Marketing

Alex drives strategy, product and branding for Rapleaf.  Living between Santa Cruz, CA and Jackson Hole, WY, he also drives all around the country to ski, surf and climb.  Alex’s truck is equipped for his work hard – play hard approach to life, so don’t be surprised if he’s taking meetings in obscure places, from boulders in Bishop to the parking lot of Teton pass.  He doesn’t know where he would be without his MiFi card.  Alex is also an Advisor to treksandtracks.com.

Prior to Rapleaf, Alex was the Co-Founder of measy.com (Webby award honoree and named ’10 sites and services that will matter’ by PC Magazine), Board Member at Breaking-Ground, and an Advisor to the Weatherization Management Group.  Before that, he advised institutional investors as a Relationship Manager for Wells Capital Management, and led the first syndicated deal for the Wells Fargo Corporate Banking Group as a Senior Analyst.

Alex holds his MBA from the Kellogg School of Management at Northwestern University, and his BBA from Emory University, where he graduated with distinction.

Grant Lee
VP of Business Development

Grant leads all things client related for Rapleaf – from heading up the account management team to handling fortune 100 brand relations.  As a D-1 college rower and nationally ranked chess player, Grant knows how to tackle big problems without breaking a sweat.  However be warned, if you think oil prices are high, you should see what it costs to fuel Grant on a daily basis.

Prior to Rapleaf, Grant was one of the first hires at Crowdcast, an SF-based start-up backed by Menlo Ventures & Alsop Louie Partners.  Before Crowdcast, Grant consulted hedge funds on buy-side financial SaaS in New York.

Originally hailing from South Africa, Grant speaks Afrikaans and loves rugby.  While he holds South Africa near and dear to his heart, he also holds his BA in History from Brown University.

Auren Hoffman

Auren is a guy who needs little introduction.  While he may be a formidable Settlers of Catan player, he’s better known as the CEO of LiveRamp, Venture Partner at the Founders Fund, and prominent Silicon Valley Angel Investor.  Auren is also a non-employee Co-Founder of BrightRoll and Retargeter.  Auren founded and sold 3 internet companies before the age of 30 – Kyber Systems (sold in 1997) as well as BridgePath and GetRelevant (both sold in 2002). He writes a blog called Summation.

Auren holds his BSE from UC Berkeley.  He currently resides in San Francisco with his lovely wife and their daughter.

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