'I love boobs!' Mel B goes topless to promote breast cancer awareness... as husband Stephen Belafonte gives her a hand protecting her modesty

PUBLISHED: 04:40 EST, 12 September 2012 | UPDATED: 06:18 EST, 12 September 2012

She's regularly seen in outfits which highlight her ample cleavage.

And now Mel B has used her curves for a good cause, stripping off to promote a new breast cancer awareness campaign in the latest issue of Cosmopolitan magazine

The Spice Girls star, 37, enlisted the help of her husband Stephen Belafonte as the pair recreated Janet Jackson's iconic Rolling Stone cover, with Stephen using his hands to protect his wife's modesty.

'I love boobs!' Mel B enlisted the help of her husband Stephen Belafonte as she posed topless to promote breast cancer awareness

The sexy shot of Mel and her husband was taken to raise awareness of charity CoppaFeel! ahead of Breast Cancer Awareness month.

In the accompanying interview, Mel said it was important to her to highlight such a worthy cause.

She said: ' I found a lump when I was 17 and freaked out. It turned out it was nothing but it terrified me. Ever since, I’ve always been one for checking, then double checking.

Steamy: Jorgie Porter also appeared in the campaign alongside her Hollyoaks co-star boyfriend James Atherton

The original: The quartet were taking inspiration from Janet Jackson's 1993 Rolling Stone cover

'I have three daughters and one stepdaughter so I’ll show them as they get older. My eldest, Phoenix, 13, does it already.'

The full interview appears in the October issue of Cosmopolitan magazine

She added: 'I love boobs. Me and the other Spice Girls are always having a feel of each other’s – Geri came up behind me and grabbed mine the other day.'

And Stephen was also more than happy to give his wife a hand for the shot, telling Cosmopolitan: 'I’m a boob man so I had absolutely no problem doing this shoot or helping my wife check her breasts.

'What man wouldn’t like that? It’s a fun thing to do and so very important.'

Mel wasn't the only star to bare all for the campaign, as Hollyoaks beauty Jorgie Porter also stripped off for a steamy picture alongside boyfriend James Atherton.

Talking about taking part in the campaign, Jorgie, 24, said: 'I was so excited to take part in this shoot with James. Janet Jackson’s Rolling Stone cover is so iconic. But it’s for a great cause too.

'Checking your boobs can be scary – you don’t want to find anything. But it’s so important you do as it could save your life. James and I make it fun – plus, I check his bits too!'

Jorgie's fellow Hollyoaks star James added: 'Raising awareness of any type of cancer is something that’s close to my heart.

'It’s a terrible illness and seeing someone you love go through it is devastating. In the case of breast cancer, a simple check can prevent it spreading. There will be regular boob checks for us now!'

The full interview appears in the October issue of British Cosmopolitan, on sale 13th September.

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is that all you see only two hands or does it means hand cancer??????

- watblief , srakeo, Thailand, 13/9/2012 03:31

Click to rate Rating 1

Why didn't they use women who haven't had those hideous implants.............

- Mel , Ireland, 13/9/2012 00:53

Click to rate Rating 40

I don't think it's degrading or sexist. A husband or boyfriend plays an important role in feeling for lumps, and I'm being absolutely serious. My girlfriend was told by her OB/GYN that I should be familiar with how they feel so I could notice any changes. This is a good campaign, and of course they're using sex appeal, but in a smart and savvy way.

- James Copp , Centreville, United States, 13/9/2012 00:14

Click to rate Rating 35

Why is a breast cancer awareness campaign being so obviously targeted at men for their sexual gratification? "Coppafeel"? Yeah- this won't give the less evolved members of the male sex an 'excuse' to grope women, I don't think. A really pitiful and dubious advertising campaign- who the hell funded and produced this rubbish?

- Penelope , Australia, 12/9/2012 23:42

Click to rate Rating 31

It would've looked far better if the women had their hands over their own breasts. I'm sorry but there's something quite seedy about those pics especially Mel B's husband who looks like an absolute thug. YUK on so many levels!

- Minnie the Minx , UK, 12/9/2012 23:39

Click to rate Rating 43

As a women who lost both her breasts to breast cancer at 34 I am hugely offended by the tone of these adverts. We are all aware of breast cancer. It is not pink it is not sexy. Thousands and thousands of women are still dying every year from this disease. Enough awareness, time for a cure.

- May , London, 12/9/2012 23:38

Click to rate Rating 67

This just seems to be an excuse for these two to get them out rather than promoting breast cancer awareness

- Cheryl , Ex Rhode Island Resident, Now UK, 12/9/2012 23:32

Click to rate Rating 63

she is just using breast cancer awareness campaign to promote herself- amarita, london, 12/9/2012 12:58_____________ ____________ I heartily agree! This loudmouth and her creepy husband give me the collywobbles.

- Liz-318-13 , Cork City, 12/9/2012 23:26

Click to rate Rating 59

She says how fearful she is of breast cancer but not too scared to have implants in the name of vanity.

- Cirrus , UK, 12/9/2012 23:24

Click to rate Rating 73

Sorry, but all this take the focus away from real thing.

- Sereia , FL, 12/9/2012 23:23

Click to rate Rating 64

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