That's one way to advertise! Bethenny Frankel shows off her lingerie range by pulling open her blouse to expose bra

By Mike Larkin

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She's never been backwards at coming forwards.

So it shall come as no surprise to fans that Bethenny Frankel flashed her bra as she promoted a clothing range in New York tonight.

And while there were models at hand for her fashion show in Macy's, it seems the Real Housewives personality preferred taking things into her own hands.

Beth the ripper: Bethenny Frankel tore open her blouse top reveal her bra in New York tonight

Beth the ripper: Bethenny Frankel tore open her blouse top reveal her bra in New York tonight

She was promoting her Skinnygirls Solutions range of underwear, and the 41-year-old seemed hell-bent on doing whatever was necessary to get it noticed.

And she certainly achieved her aim when she ripped open her blouse to show off her bra in front of the stunned audience.

Bethenny will no doubt be hoping her display will persuade punters that her lingerie 'for real women' lives up to its billing.

Proud: The reality television personality did not mind standing with her chest on show

Proud: The reality television personality did not mind standing with her chest on show

She said: 'It’s lazy lingerie… you can wear it under a blazer or a cardigan and then take it off for a hot date or your husband.'

Bethenny was only one of the stars who went to Macy’s Herald to celebrate the launch of New York Fashion Week.

The Bachelorette star Emily Maynard, who hosted the Benefit Cosmetics Beauty Best Or Bust Party hosted at Macy's, also attended alongside Keeping Up With the Kardashians beefcake Scott Disick.

Going rock? Emily Maynard wore a bizarre studded bracelet as she attended with Jef Holm

Going rock? Emily Maynard wore a bizarre studded bracelet as she attended with Jef Holm

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The comments below have not been moderated.

Bethenny is a real hustler, gotta hand it to her! She'd sell Grandma's wooden leg if ...

Click to rate     Rating   35

she kinda looks like MJ....

Click to rate     Rating   9

Bethany has potty mouth and is crass

Click to rate     Rating   11

Her face reminds me of a tortoise face

Click to rate     Rating   31

Emily Maynard's just a little bit screeeeerumptious!!!

Click to rate     Rating   8

OH I thought the muppets were back on the telly for a second.

Click to rate     Rating   12

I love Bethanny and Bravo to her for making her ideas into big cash but I bought one of her shapers and the underwire popped out on one side and some of the elastic frayed. I really wanted to support her on this too but not good quality.

Click to rate     Rating   24

sigh, another article? sorry luv, time's up. You relaity shows gone, you didn't make a splash with your talk show and no one cares. the parties over. go away.

Click to rate     Rating   18

Lol, I saw an episode of that show she's on once, she said she gets paid thousands of dollars to do public appearances but was making an exception for this particular one where she was giving out free samples of her cookie range in what appeared to be an American equivalent of a B&Q; store. She got a bit annoyed when none of the shoppers showed any interest in her wares and started getting stroppy with passers by for no reason, saying things like "Would you like to try a cookie? no didnt think so."

Click to rate     Rating   24

Keeping Up With the Kardashians beefcake Scott Disick - HA are u having a laugh? Have u seen this guy? LOL

Click to rate     Rating   38

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