is a different kind of social platform.

For members: is an ad-free social network.

It’s your real-time feed, a home for meaningful conversation, where you control your data. Find the apps you love and make your own. Connect, play, and discover.

For developers: is the open API you can trust. is your new platform, a backbone you can rely on. We’re the pipes you can build your web, mobile, and desktop apps on. Our API is here for you, and we won’t shut you out. Find your audience.


More handy apps released

The list of inventive apps keeps growing. The iOS client Adian, desktop and iOS client Appeio, and the Android client Frapp are among the latest additions.

Start starring posts

You may have noticed you can now star posts to show support or save them for later.

New tools for ADN users

There are dozens of apps for you to play with. Here are a few to get you started.
Read more updates...

We shipped annotations

We always wanted posts to expand beyond 256 characters of text, and annotations open up the possibilities within a single post.

What is

It’s a basic question, and everyone’s first question (about us anyway). We thought we’d take a moment to answer it, as simply as possible.

Developer Apps

Developers are working on more than fifty apps, ranging from native iOS clients and desktop applications to web apps. It's an inspiring list, and there are more added each day. See the full list and the devs responsible on our GitHub page.

Open standards and

In this blog post, Dalton discusses several open standards that will support.

Media coverage this week

This week's media coverage includes AllThingsD, TechCrunch TV, and New Statesman.

Dear Mark Zuckerberg

Dalton's latest post is an open letter to Mark Zuckerberg about Facebook's bad-faith negotiations with us and the very real risk of 3rd party development on an ad-supported platform. in the press today

The press hits keep coming, and today is covered in ReadWriteWeb, Talking Points Memo, and Digiday. 3rd-party revshare proposal

In this post, Dalton proposes a way to foster a vibrant and lucrative 3rd-party developer ecosystem. Please send feedback to

A Social Network Free of Ads

MIT's Technology Review is the latest media outlet to cover us. Tom Simonite's piece explores how ad-supported social networks put the interests of advertisers above their users and developers.

Media inquiries can be sent to

Why this can't be free

In Dalton's latest blogpost he responds to Fred Wilson's "In Defense of Free" and elaborates on why's paid model is better for users and developers. project update #1

Check out the latest blogpost by Dalton Caldwell discussing our approach to community-building, our API development process and our open solicitation for thoughtful feedback.

Announcing an audacious proposal

Read the blogpost by Dalton Caldwell announcing the effort here. He explains his vision of how a successful product like this could work.

Additionally, you can read his earlier post describing the lost opportunity of the Twitter API here. Dalton's post touched off a huge public debate regarding the business model challenges of "Web2.0" services, and has been viewed by over 80,000 people thus far. core values
  • We are selling our product, NOT our users.

    We will never sell your personal data, content, feed, interests, clicks, or anything else to advertisers. We promise.

  • You own your content. members always have full control of their data and the fundamental right to easily back-up, export, and delete ALL of their data, whenever they want.

  • Our financial incentives are aligned with members & developers.

    In this paid model, the more people that value our service highly enough to pay for it, the more money we make. Our financial incentives are entirely tied to successfully delivering a service you can depend on, not on holding our ecosystem hostage.

  • employees spend 100% of their time improving our services for you, not advertisers.

    Rather than waste most of our engineering time coming up with new and exciting ways to sell your personal data to advertisers, 100% of our engineering and product team is focused on building the most innovative and reliable service we can.

  • We are operating a sustainable, predictable business. will always have a clear business model. We know that depending on services that could go away or desperately squeeze users for more and more money is a toxic cycle.
    We want our ecosystem to rest easy that is built on a financially solid foundation.

  • We respect and value our developer community.

    We believe that developers building on our platform are increasing the value and attractiveness of our service to paying members, and thus our financial interests are fundamentally aligned. We hope developers build large, robust businesses on top of our platform. Even if it means that we will likely forgo some huge future revenue streams, we will NEVER screw developers acting in good faith.

  • Our most valuable asset is your trust.

    Many people have become so cynical about user-hostile, privacy-violating social services that they refuse to participate at all. We can understand why. Earning your trust is the most important thing we can do. It won't be easy, and we will make some mistakes, but we will do our best to be honest and transparent.

If an online service doesn't have the trust of its users and developers, then what does it have?

Dalton Caldwell Founder/CEO

Read the blog post


What's the backstory of this project?

Dalton Caldwell, CEO of Mixed Media Labs ( and PicPlz), and former CEO of imeem, wrote this post. The blogpost started a huge public debate and was viewed and re-Tweeted by over 80,000 people within a week. The team sensed a movement, and thus created this plan.

Can developers or brands advertise using tools?

We pledge that we,, will never derive revenue from advertising in any manner. However, we don't see any reason to restrict commercial messages from appearing on the service from accounts a user follows. If you don’t want messages from a brand – or anyone, for that matter – you simply stop following that brand. The beauty of a follow model is that users have complete control over the kinds of messages they see.
For comparison’s sake, imagine if your ISP started injecting advertising into your browsing session. It would be terrible and wrong, correct? However, if you use your internet connection to visit an advertising supported website, you are opting-in to ads. Currently, Twitter is forcing “promoted” tweets into your stream, and there is no way to avoid that. The point of our pledge is to put YOU in control.

How did you come up with the pricing tiers?

For the user tier, we looked at a few factors. First off, Facebook makes roughly 80 cents per user per month from their userbase. Facebook will be dramatically increasing their monetization in the coming months, and public markets probably expect 2-3 times this amount of revenue per user in the future. Also, we have no illusions that the number of users willing to pay will be equal to the number of users willing to use a "free" service. To create a financially healthy alternative, we need to charge somewhat more than what the advertising market is willing to pay for a user's clickstream.
Additionally, there are several comps of users being willing to pay roughly this amount for services that are deeply valuable, trustworthy and dependable. For instance, Dropbox charges $10 and up per month, Evernote charges $5 and up per month, Github charges $7 and up per month.
The developer price is inspired by the amount charged by the Apple Developer Program, $99. We think this demonstrates that developers are willing to pay for access to a high quality development platform.

I am media/press, how can I contact the team?

Please email us at