July 12, 2012 by Kara Martens
Marketers today have more on their plates than ever before. In fact, their top concern is keeping up with the proliferation of channels over the next three to five years, according to IBM’s The State of Marketing 2012, a survey of more than 350 marketers. Despite the challenges they face, some marketers are finding ways [...]
March 21, 2012 by Kara Martens
Big Data has become a hot topic in recent months. It’s “sexy,” it’s “gorgeous,” and its potential is limitless. But few companies have figured out how to pluck insights from this “mountain of gold” as Google’s Avinash Kaushik puts it in this great post about Big Data. Use cases of Big Data show how it [...]
March 14, 2012 by Kara Martens
SXSW Interactive wrapped up Tuesday afternoon, and interesting panels were held until the very last minute. Here’s our recap from Monday and Tuesday, with insight on topics very familiar to social teams: ROI, Facebook customer service, data, and engaging users authentically.
November 22, 2011 by Kara Martens
In October Facebook introduced a new stat to the social media manager’s arsenal of metrics: “People Talking About This.” This is the only publicly viewable Facebook stat that gives both brands and users a sense for the level of engagement on a Page (other than seeing likes, comments, and share counts on each post). We’ve [...]
July 28, 2011 by Kara Martens
Today we’re excited to announce the launch of Shoutlet’s updated reporting interface – one that not only includes the most popular social metrics for marketers, but presents them in a way that makes it simple for users to glean actionable insights.