First Indian firm sparked controversy with vaginal rejuvenation cream – now Thai firm launches whitening cream for women embarrassed by dark skin

Despite controversy sparked when 18 Again lotion hit shelves in India, first of its kind vagina was launched in Thailand
Advert shows woman complaining of dark vaginal area

PUBLISHED: 11:33 EST, 24 September 2012 | UPDATED: 04:35 EST, 25 September 2012

A vaginal whitening wash that promises to make your private area 'safely fairer within four weeks' has hit the beauty market in Thailand.

The latest product, called Lactacyd White Intimate, comes after huge controversy was sparked when 18 Again- an Indian pharmaceutical 'vaginal tightening and rejuvenating cream' came onto the market earlier this year.

The latest product's advert, which is online, on TV and on radio, shows an attractive, fair-skinned young woman complaining about how tight shorts can leave skin looking darker.

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The new advert shows a girl parading around in white shorts to advertise the new vagina whitening product

The latest product has been released despite controversy over India's 18 Again vagina tightener

She then waltzes off in a tiny pair of white shorts as a voice-over states that the product can help skin become 'bright and translucent'.

In a country where fair skin is synonymous with success, skin and body hair whitening products are readily available - and the industry is expected to reap $2bn this year alone- but this is the first vaginal whitening wash to hit the shelves.

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When 18 Again hit the shelves in India, not only did women voice the opinion on Twitter that 18 Again was created by Ultratech purely to cash in on female insecurities, but many criticised the accompanying TV advert.

The awkward commercial, set in an extended family household, involves a woman dancing around the internal courtyard with her husband.

She repeatedly sings lines borrowed and from Madonna's Like A Virgin (but given a Bollywood makeover), including 'ooh, I feel like a virgin' and 'it feels like the first time'.

The advert for 18 Again involves a woman dancing seductively around her husband, repeatedly singing the line 'Ooh, I feel like a virgin'

At the end of the advert an elderly couple are seen using a computer, inferring that they are ordering some cream top spice up their own sex lives

Her husband grabs her waist and warbles 'oh, yes it's true' while an elderly couple of parents look on, seemingly aghast.

The film ends with a shot of the product, then a clip of the intrigued elderly couple apparently using the internet to order some of the cream for themselves.

Rishi Bhatia, chairman and managing director of Ultratech India, said: '18 Again is a first-of-its-kind product for women in India.

'This product is being launched in India post clinical trials conducted among women of all age groups under dermatological control.

'18 Again has the power and the potential to break the shackles and redefine the meaning of women empowerment altogether.'

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Interesting implication that use of that area causes darkening.

- Aaron , Woodstock Canada, 26/9/2012 00:10

Click to rate Rating 4

Would it work on the chocolate starfish ?

- mark makes Itup , philadelphia, 25/9/2012 23:56

Click to rate Rating 8

Leave well alone.

- booey the boo bear , Merseyside, 25/9/2012 23:40

Click to rate Rating 11

To those that complained about my original comment... regarding brown women whitening cream etc, i mean in general , in india they sell creams to make your entire skin tone lighter, in the uk they sell tanning creams that do the opposite. Its a general statement that people should be happy the way they are not fall for the marketing bull. Take a moment to read my comment before you criticise it.

- JD , London, 25/9/2012 23:28

Click to rate Rating 18

Big deal, most of Asia is a wash with skin lightening products. When I was in Thailand, they didn't understand why we wanted to go brown. Such a non-story.

- Anonymous female , Midlands, United Kingdom, 25/9/2012 22:21

Click to rate Rating 23

this article sounds as if it's written by someone who's never encountered a woman! almost every woman's "private" areas are darker than the rest of the body. over here, we had the recent bleaching trend for our... backside.. area -- remember that? it's the same thing. I wouldn't be surprised if this product shows up here too.

- zzoo , usa, 25/9/2012 22:09

Click to rate Rating 27

The journalist has obviously never been to Thailand if they are shocked by this. EVERYTHING in Thailand has "whitener" in it: make-up, sun-tan oil, shampoo, fruit etc... - Outraged, Sydney, Australia, 25/9/2012 5:20--------------- my friend is Thai, has very nice olive skin. when she was living in Thailand, she used those creams because every body part that was left getting sunrays turned tanned very quickly, so she would end up being like 3 different tones (face was darker, hands darker, body was original tone). So she had to use those creams to try and keep her body equally and evenly toned. once she came here to the USA, she didn't have to use those anymore because she didn't get tanned as easily. simples.

- zzoo , usa, 25/9/2012 22:07

Click to rate Rating 6

Has anyone tried it out one breasts............Tightened and uplifted at the same time........... - Matt , Cornwall, 25/9/2012 13:25 >>>> What about your c&ck;? Try it on, it might give you a decent sized one.

- Ksilanthi , Krakow, Poland, 25/9/2012 21:00

Click to rate Rating 71

Haha!

- Lily , Cheltenham, 25/9/2012 20:53

Click to rate Rating 14

Yes but does it actually do what it says on the tin?

- Beachboy , Calahonda Spain, 25/9/2012 20:51

Click to rate Rating 18

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