Japan-based Kotakuite pokemogu sent along along article from Yukan Fuji about how Xbox Live's doing in The Land of the Rising Sun. And how is it doing? Much, much better. Japan's Xbox Live sign-up rate is now highest in the world, thanks to THE IDOLM@STER. Hit the jump to read the article, kindly translated by pokemogu.
THE IDOLM@STER saves the Xbox 360 in Japan? According to several sources, Japan now has the best ratio of Xbox Live sign-ups to the number of units sold.
A person connected to Microsoft explains the reason. "For now, the sales of Xbox Live in Japan are dominated by Bandai Namco's THE IDOLM@STER. It's amazing."
According to that individual, the sales of Microsoft Points in Japan have increased by 230% from last year-end sales. Especially on 25th January, when THE IDOLM@STER was released, Microsoft sold 4 times as many Microsoft Points as they sold on 24th January.
Also, one month after the release, the popularity of THE IDOLM@STER in Japan has yet to decline. Likewise, items which cost 1000 Microsoft Points are selling well. (1,000 Microsoft Points cost ¥ 1,500 or US $13.)
The insider says "Our fans know that playing card games online like UNO is a lot of fun, but we think those people haven't experienced enough. Using THE IDOLM@STER, we would like to start showing how Xbox Live is fun."
Xbox Live In Japan [Yukan-Fuji, Thanks pokemogu!]