Buddy Media Announces New Facebook Page Post Targeting Features

Buddy Media is happy to announce the integration of several new, powerful targeting features that marketers can start using when creating posts.

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Buddy Media Announces New Facebook Advertising Capabilities in BuyBuddy

Facebook has announced a new set of powerful capabilities that will arm marketers to reach the right users in new ways.

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New Buddy Media Data: Strategies for Effective Tweeting: A Statistical Review

Our latest data report helps brands learn best practices for publishing engaging content on Twitter.

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New Beginnings

Salesforce.com is serious about getting into the marketing world. And their offer to acquire Buddy Media reflects that. While it’s called an exit, we truly believe this is just the beginning. The band of Buddies is staying together!

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How Your Brand Can Embrace Social Good

[caption id="attachment_18805" align="alignnone" width="590"] Credit: http://www.flickr.com/photos/howardlake/4141454994/[/caption] Social media has the power to make the world a better place. Last week, NYC was home to the Social Good Summit, where this topic was the ... Read More

Winning To-Go: Using Mobile Sweepstakes and Contests

Sweepstakes and contests have been around for a long time. How long, you ask? In their book, “The History of Sweepstakes,� Lawrence Curtin and Karen Bernardo date the sweepstakes all the way back to the Greeks and the Trojans. In fact, King Menelaus was said to have won ... Read More

Jeff Ragovin Explains the Salesforce Marketing Cloud at iMedia Brand Summit

Jeff Ragovin, Chief Strategy Officer for the Salesforce Marketing Cloud, recently presented at iMedia Brand Summit in Coronado, California. After his presentation, titled "The Art and Skill of Customer Listening in the Digital World," Jeff joined iMedia's Bethany ... Read More

Salesforce Marketing Cloud Announces Facebook Custom Audience Targeting Integration

Today we are excited to announce that Salesforce Marketing Cloud is integrating Facebook’s new custom audience targeting feature. What is Facebook custom audience targeting, you ask? Custom audience targeting helps marketers reach people they may already have a ... Read More

Salesforce Marketing Cloud Named Strategic Preferred Marketing Developer by Facebook

Today we are pleased to announce that Salesforce Marketing Cloud is among the first group of close companies named to the Strategic level of Facebook’s new Preferred Marketing Developer (PMD) program. The Strategic PMD level is a designation reserved for Facebook’s ... Read More

The New York Times: Salesforce.com to Buy Buddy Media for $689 Million

06.04.12 The New York Times: Salesforce.com to Buy Buddy Media for $689 Million

Salesforce.com, looking to enhance its social media offerings, has agreed to buy Buddy Media for $689 million.

TechCrunch: Twitter Launches “Age Screening� With Buddy Media

07.12.12 TechCrunch: Twitter Launches “Age Screening� With Buddy Media

MediaPost: Buddy Media Ups Campaign Tools For Facebook Ads

07.26.12 MediaPost: Buddy Media Ups Campaign Tools For Facebook Ads

Forbes: Female Startup Founders To Watch Growing Enterprise Social Marketing Companies

After selling Golf.com to Time in 2006, Kass Lazerow and her husband started social media management software company Buddy Media, raising four rounds of funding before Salesforce acquired Buddy Media for $689 million in June 2012.

Mashable: 41 Female Founders Every Entrepreneur Should Know

Kass Lazerow is a serial entrepreneur, managing ventures alongside her husband, Mike Lazerow. She brings extensive experience in marketing, consulting and business operations to the table, and describes herself as the most competitive person she knows.

TechCrunch: Buddy Media Builds On Facebook’s New Ads APIs, Could Show Wall Street The Money

The new capabilities in tools from Buddy Media will attract ad dollars from app developers, huge brands, and local businesses. Buddy Media bought Brighter Option in February, and yesterday launched a major update to its ads tool.

AdExchanger: Buddy Media Updating For Ads

Buddy Media’s ad management software now sports Facebook’s newest bells and whistles. The BuyBuddy update brings post-impression tracking, premium ads (introduced to the API last week), and mobile targeting.

MediaPost: Buddy Media Ups Campaign Tools For Facebook Ads

BuddyMedia is adding new tools to its BuyBuddy self-service offering, which brands can use to create, track and improve their ad campaigns.

Salesforce.com Completes Acquisition of Buddy Media

Media Relations Pamela Austin salesforce.com (415) 371-7410 paustin@salesforce.com Investor Relations David Havlek salesforce.com (415) 536-2171 dhavlek@salesforce.com   FOR IMMEDIATE RELEASE Buddy Media, the world’s leading social media marketing platform, ... Read More

MACY’S, SEPHORA, LANCÔME, MICHAEL KORS SCORE “GENIUS� RANKINGS AND TOP SPOTS ON SECOND ANNUAL FACEBOOK IQ INDEX®

L2 and Buddy Media Index Measures Digital Aptitude of 100 prestige brands on Facebook New York, NY (June 12, 2012) – Macy’s, Sephora, Lancôme, and Michael Kors are ranked as Facebook “Geniuses� in the second annual L2 Facebook IQ Index®. The Index, developed in ... Read More

Nearly 75 Percent of Asian Marketers Run Social Marketing Programs

New Buddy Media Research Reveals Social Marketing Trends in Asia Pacific SINGAPORE – June 12, 2012 – Buddy Media, the social enterprise software of choice for eight of the world’s top ten global advertisers, today released key findings from a research study on how ... Read More

GroupM Selects Buddy Media as Preferred Social Ad Partner Globally

WPP Media Investment Management Arm Will Roll Out Buddy Media’s BuyBuddy Social Ad Software To All Agencies NEW YORK, May 21, 2012 - Buddy Media, the social enterprise software of choice for eight of the world’s top ten global advertisers, today announced that GroupM ... Read More

Buddy Media Leads Industry Standards Forward With Unmatched Enterprise Social Marketing Suite Enhancements

Mobile Content Platform, Universal Conversion Tracking and Unified Data API Allow Marketers to Break Down Silos and Maximize Efficiency NEW YORK, May 15, 2012 - Buddy Media, the social enterprise software of choice for eight of the world’s top ten global advertisers, ... Read More