Research Report: A Strategy for Managing Social Media Proliferation
Author: Jeremiah Owyang
Publication Date: January 5, 2012
Overview
Get account control now — or risk a career of continual social media sanitation. To match the growing consumer adoption of social media, many companies have launched social media efforts with little planning. As social media spreads beyond corporate communications and marketing, business groups are deploying social media without a standardized process. In fact, enterprise class corporations (those with over 1,000 employees) have an average of 178 social media accounts, and this number will only grow if left unchecked. Companies that don’t control these accounts are at risk of having abandoned accounts, lack of consistent experience, or untrained employees creating a crisis.
Read the Report:
A Strategy for Managing Social Media Proliferation
View more documents from Jeremiah Owyang.
Above is the full report; feel free to read, download, and share.
Related Blog Posts:
- Jeremiah Owyang. Buyers Guide: A Strategy for Managing Social Media Proliferation, The Altimeter Blog. January 6, 2012.
Open Research
This research report was 100% funded by Altimeter Group and published under the principle of Open Research. The report and survey data are intended for you to read, utilize, and share with others. We ask that you provide attribution to Altimeter Group.
Follow Us!