Social@Scaleā„¢: Audience

Understanding your audience is the key to effectively engaging them in discussions and creating a true community around your brand. The Sprinklr platform allows you to segment,Ā organize and target your audience through customizable Profile Properties and Profile Lists, the Audience Discovery tool and Sprinklr’s language-independent algorithms which measure an audience member’s Influence, Participation and Spam ratings. You may also create custom Profile Tags and automated rules to detect incoming messages from specific users or user types and assign them to identified users and/or queues.

With Sprinklr, brands can:

  • Multi-channel, multi-function and multi-division support for engagement, reporting and monitoring.
  • Simplify inbound content workflow with queues, message assignment for notifications and/or escalation.
  • Identify audience members that require routing for notification or escalation based on influence.
  • Get a holistic view of performance. Integrate with your existing web analytics platforms.
  • Optimize messages to target specific audiences.
  • Manage conversations in multiple languages.