Katie is a Social Media Supervisor within Customer Experience and Insights at McDonald’s USA.
She currently heads up customer engagement on Twitter and handles social media analysis for a few of the larger marketing promotions. She recently completed her Masters in New Media Studies from DePaul University.
Today she’s sharing how the McDonald’s team uses Sprout Social’s social media management tool to connect with customers. Continue Reading…
The articles here at Sprout Insights are written to keep you informed about ways to improve your social media presence. But beyond this publication, Sprout Social has tools that help you track and control that presence.
We’ve covered how users of Sprout Social can create beautiful reports Continue Reading…
It’s been two years since Sprout Social debuted its powerful social media management tool and platform, and it’s been an exciting ride so far. Since those first steps we’ve surpassed 10,000 customers and dozens of new tools to help our customers manager their social media channels more effectively. Today our social engagement platform helps our customers manage more than 30 million customer interactions per month. Continue Reading…
There are lots of benefits to keeping your social media and customer service teams connected. From more complete resolution of problems to developing stronger relationships with your clients, social media has the potential to make your business actions better — and faster. That’s especially important for customer service, since leaving a client concern unrecognized could damage your brand’s relationship with that person and could lead to poor word-of-mouth about your business. Continue Reading…
We’re proud to announce that our social media management tool Sprout Social now integrates with helpdesk application UserVoice to make it easier for organizations that use UserVoice to track customer service-related conversations with customers on social media platforms like Twitter and Facebook.
Thanks to this integration, Sprout Social customers can easily turn incoming messages into UserVoice tickets. It allows the social media team to manage everything in Sprout Social. Continue Reading…
Managing a social media presence can be a full-time job, requiring constant effort and a team-based approach to get it done. As the complexities of social media management continue to grow and change, just keeping your entire team working together and on the same page becomes a task in itself.
Luckily, there are a number of great tools Continue Reading…
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