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Social Media News: Political Ads, Pinterest, Google AdWords

While you’ve been busy updating your company’s Facebook page, keeping your customers up to date through Twitter and posting the latest corporate video on YouTube, we’ve been reporting on the latest in social media news for businesses large and small.

In case you’ve missed any of it, here’s a recap of this week’s breaking stories. We’ve arranged them by category to help you quickly find the news you’re looking for.

Facebook Showcase Products Through Facebook’s New Collections Feature Stats: More People Access Facebook by Android Than iOS Continue Reading…

6 Brands With Killer Facebook Strategies (And What They Teach Us)

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It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. This week, we’re listing several brands that have set a remarkable example for effective Facebook strategy.

Each of these brands was highlighted in the ongoing Sprout Insights series on Facebook brand strategy. Taking a close look at each of them can teach community managers and social media marketers new ways to engage with customers and build brand awareness on the world’s largest social network. Continue Reading…

Custom Audience Ads on Facebook Are Impressing Early Adopters

Just three weeks after launching Custom Audience ads, businesses are reporting increased clicks and conversions, reduced costs, and notable return on investments (ROIs).

Custom Audience ads offer you a chance to connect with existing customers by targeting email addresses, phone numbers, or user IDs you collected off of Facebook. Continue Reading…

Political Ads on Twitter Increase Campaign Donations

With election season underway, candidates have been jumping at every opportunity to promote, sponsor, and advertise — and it seems that your efforts (and dollars) are paying off.

Nearly two million tweets were being sent every week in August about the presidential candidates. The 2012 presidential debate saw more than 10 million tweets, making it the most tweeted event in U.S. politics.

Twitter released some key findings from a study it did with Compete about the impact of political tweets. Continue Reading…

Facebook’s Search Ads Result in High Clickthrough Rates

Reports are now surfacing about the success of Sponsored Results, which Facebook has been testing since July.

Instead of placing ads in the News Feed or along the side bar, Sponsored Results — which can target a specific app, Page, or Place — can be purchased and placed within the search results. Continue Reading…

Social Media and Search Engine Marketing: How They Work Together

Search and Social Work TogetherWebsite traffic is the currency of the Internet. And two of the most cost-effective solutions for small business owners to build that traffic is through search and social media.

As the Internet continues to mature beyond Web 2.0, we are experiencing a paradigm shift that’s actually combining the worlds of search and social. Let’s examine search vs. social, how these marketing strategies work together, and what that means for your company now and in the future. Continue Reading…

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