Shape your text for online reading

Text that works best on the Web is text that gets to the point fast and makes it easy for readers to pick out key information.

Tips that work

Write strong headlines

Headlines drive clicks, get the attention of search engines, and show up everywhere from RSS feeds to mobile browsers.

Craft them carefully

ask an editor

Ask an Editor

Is "TelePrompTer" a trademarked term, or is it OK to lowercase it ("teleprompter")?

Read the answer

Editing 101

Company and product names

Within reason, follow an organization's conventions for how it capitalizes and punctuates its names.

Dealing with internal caps and more

Apostrophes (')

The apostrophe has two main functions: to show the omission of letters or numerals, and to form a possessive. It is occasionally used to make a plural.

Apostrophe guidelines


Checklists and exercises

Now available for download: two website checklists, plus editing exercises (and their answer keys) for practicing Web-friendly style.

Hone your skills

What's the difference?

You'll see--in our reference table that shows how Yahoo! style differs from AP style.

Check the handy chart

Optimize your site for SEO

Search engines help connect Internet users with information they're seeking by analyzing the words on webpages, especially repeated or called-out words.

Techniques that optimize your site

Word List

The Yahoo! word list (updated)

A good word list is never finished. We update ours quarterly with terms that have started to appear frequently, such as "hyperlocal" and "cloud computing."

Words on Yahoo!'s list

Build your own word list

A word list tracks your decisions, helps you maintain your site's editorial standards, saves time, and spares headaches.

Build your list