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How Even Boring Mini-Marts Can Draw a Facebook Crowd


Originally posted by Carol Tice, Contributor at Forbes.  Re-posted by Expion. Sure, it’s easy to draw a big Facebook crowd if you’re a fun,youth-oriented brand like Taco Bell. But what if you’re in a more prosaic industry — say, you’re a gas-station convenience store? There are still ways to get customers gabbing in social media, a new study from social-software…

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SocialTimes.com’s Recap of Jeremiah Owyang’s #Expion12 Keynote

Day Two of Expion’s Social Business Summit: Racing Ahead 2012, began with Altimeter Group‘s Jeremiah Owyang‘s morning inspiring keynote. He discussed his Altimeter Report, ”Social Business Readiness: How Advanced Companies Prepare Internally,” which was based on input from large enterprise social media managers. Read reporter Devon Glenn‘s overview post, How Do You Handle a Social Media Crisis?, on Jeremiah’s Expion summit keynote at SocialTimes.com. Tweet

Taco Bell tops Expion ranking of engaging Facebook posts

Originally posted by Mark Brandau. Re-posted by Expion. Expion says restaurant chains are now breaking through to Facebook users with their posts As Facebook continues to evolve, so do restaurant brands’ strategies for engaging with fans on the social network, and a recent study of the second quarter’s most engaging Facebook posts reveals that chains are breaking through to users. According to…

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INFOGRAPHIC: The Most Effective Social Network On Facebook Is … Wait For It … Facebook!

Originally posted by David Cohen (Allfacebook.com). Re-posted by Expion. Facebook knows how to Facebook.  That was the shocking result of a study by Expion that examined how eight social networks – Facebook, Pinterest, Instagram, StumbleUpon, LinkedIn, Tumblr, Foursquare, and Twitter – engaged with their Facebook fans from Jan. 1 through July 31. Other findings from social media management company Expion included: The…

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Expion is accepted into Facebook’s® Preferred Marketing Developer Program

Expion, the social software company that enables global brands, agencies and retailers to localize and manage their social marketing efforts, is proud to announce that it has become a Facebook Preferred Marketing Developer (PMD). The program has been developed by Facebook to help developers build products that make social marketing easier and more effective and recognizes companies that develop holistic…

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Zena Weist Joins Expion Leadership Team

RALEIGH, N.C., April 30, 2012­ Expion, the social software company, announced today that Zena Weist has joined the firm’s leadership team as Vice President of Strategy, effective immediately. Weist will report directly to Expion’s CEO, Peter Heffring. Weist was formerly the Vice President of Digital Strategy at Edelman, the world’s largest public relations firm.  She has more than 17 years…

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360i & Expion Form Strategic Partnership to Revolutionize Facebook Marketing

360i parent company Dentsu Network West to invest in Expion to catapult social software company’s growth through integration of earned & paid social media   NEW YORK – February 28, 2012 – Digital agency 360i and social software firm Expion today announced a strategic partnership to revolutionize the way brands invest in Facebook. The partnership will result in the development of a powerful integrated…

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