Jan Moir: Heidi Klum and Louise Redknapp go make-up free for charity? Pious hogwash! It's just another way for celebs to say, 'look, I'm better and more beautiful than you!'

By Jan Moir

PUBLISHED: 08:41 EST, 2 November 2012 | UPDATED: 09:00 EST, 2 November 2012


Louise Redknapp and Heidi Klum have launched a campaign to encourage women to go without make-up for a day.

The BearFaced Day campaign will raise money for the BBC’s Children In Need.

Louise said: ‘It is a simple way to raise money for a great cause.’ Heidi said: ‘I am a firm believer in encouraging women’s empowerment, and what better way to do so than supporting such a fantastic charity.’

Celebrities like Heidi Klum going make-up free for charity is 'pious hogwash' argues Jan

Celebrities like Heidi Klum going make-up free for charity is 'pious hogwash' argues Jan

Heidi looks positively glowing with her make-up on but Jan thinks it's a way of saying 'I am better than you'
Heidi looks positively glowing with her make-up on but Jan thinks it's a way of saying 'I am better than you'

Heidi looks positively glowing with her make-up on but Jan thinks it's a way of saying 'I am better than you'

Honestly. What a lot of pious hogwash.

Perhaps it’s curmudgeonly to criticise anyone doing anything for charity, but surely BearFaced Day is just another way for celebrities to say: ‘Look at me, I’m beautiful without mascara, I’m also a good person, I’m better than you.’

 

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Haven’t we reached glutinous overload with such gratuitously self-serving campaigns?

If Louise and Heidi really want to do something for charity, why don’t they do something useful for once?

Louise Redknapp also went bare-faced for Children in Need but Jan thinks celebrities should do something more useful
Louise Redknapp also went bare-faced for Children in Need but Jan thinks celebrities should do something more useful

Louise Redknapp also went bare-faced for Children in Need but Jan thinks celebrities should do something more useful

Caroline Flack stripped her face bare for Children in Need as 'another smug face without lippy' as Jan describes
Caroline Flack stripped her face bare for Children in Need as 'another smug face without lippy' as Jan describes

Caroline Flack stripped her face bare for Children in Need as 'another smug face without lippy' as Jan describes

Volunteer at a local hospice. Pick up all the litter in their local park. Or join the Movember campaign, which asks followers to grow a moustache in November to raise funds for men’s health issues?

We’d all donate good money to see that — rather than just another smug face without lippy.



 
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The idea is to go make-up free for a day and ask people to sponsor you. The proceeds go to charity- BBC Children in Need. Using the celebs is a way to promote the day and get more sponsors. It seems to be working since I've already seen many web sites showing Heidi without make-up for the BearFaced Day campaign. I'm not sure why there are so many mean comments on here; all of these women look pretty good and are raising money for a worthy cause!

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I'm trying to imagine the reaction I'd get if I asked my colleagues and friends to donate money for me to to not wear make up for the day...

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God I thought Caroline was somebody else in her make up free picture........

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They have probably got dyed eyelashes & eyebrows but great skin anyway

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Makeup free not Botox free.

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I always thought Louise Rednapp wasn't that attractive.

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They are attractive, but never beautiful.

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Funny how Heidi is the elder of the women and looks the best. Caroline, the youngest, looks really weird Mind you she always does....NOT a pretty girl at all....

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Make-up free. Not botox or plastic surgery free. There's a difference!

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mmm not being funny but caroline flack is nothing speacial at all.I think it is all confidence that makes her stand out to be honest,I think she has quite good legs but i have seen prettier girls if I were completley honest.I do think the other two are attractive but yes I fear a bit of photo shopping has been used!

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