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This blog offers to-the-minute social media & digital news and trends, tips and tricks for maximising your social media activity and product reviews.

 

The blog is maintained by James Fell with posts comprising of Social Media Advance staff members and influential thought leaders from within the industry.

 

To keep up-to-date either subscribe by RSS, follow us on either Twitter or Google+.

#TopTenTuesday

#TopTenTuesday – Ten ways to maximise @LinkedIn Company pages

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At the start of September, LinkedIn announced the new, updated look for LinkedIn company pages. In line with a complete design overhaul and phased by functionality area, company pages was one of the last areas to get its new look.

In using the updated company pages, the only change that I can see relates to the overall design and change of the format of the site, no functional improvements have included yet, but keep an eye on the LinkedIn blog for new developments.

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My top ten tips for optimising your website for search

seo-blocks

Over the past year there has been increased debate around the changing role of SERPs (Search Engine Results Pages for you and me) by Google and its possible effect on the role of Internet Marketing. In addition to changes made to SERP design, users are now being offered more content types (video, images etc), greater integration with social (well, Google+) and are continually modifying their search algorithm to improve user experience.

These changes have granted paid search placements with a ever-greater prominence meaning that SEO experts have to become more creative in order to grab users attention and get on the coveted first page of Google.

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#TopTenTuesday – My top ten online tools for understanding social media influence

influencer1

When I was in school, when you spoke to your mates about somebody in the third person, somebody would always interject if they didn’t really know them and say something like; “are they popular?”. Even from a young age, the notion of popularity is engrained in the society we live, being an aspect of every part of the world we live in.

To notion of popularity isn’t just in society though, it extends online too, commonly being described as ‘influence’ by social media users.

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#TopTenTuesday – My Top Ten Parenting Bloggers

mommy-blogger

It’s often a misconception by marketers that blogging should service online users within B2B focused markets – this couldn’t be further from the truth.

With its roots as one of the early forms of social media, blogging has very much matured with a wide variety of communities online covering a multitude of topic areas and lifestyles. One of the most active communities online is parenting based bloggers, designed to cater for those parents within a similar situation.

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#TopTenTuesday – My Top Ten Social Media Blogs

BlogMouse

Social media is constantly evolving, so it’s important that you keep yourself up to speed with all the latest developments happening within the industry. Staying abreast of what’s going on is easy, the information is readily available online, with tens of thousands of blogs dedicated to the topic of social media marketing.

With such a high frequency of sources online, the process of trying to consume every post can be somewhat overwhelming. As you go through these sites you’ll notice that the messages are largely the same, so think small and select 1-5 social media blogs to subscribe to and use a RSS Reader to make it more manageable.

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