I regularly download whitepapers created by Hubspot, the all-in-one marketing platform, to keep me updated on online marketing.
Covering lots of different aspects of online marketing, including social media, email, search engine optimisation, paid search and more, these detailed whitepapers really are a fantastic source of inspiration and would recommend them to any marketer active today.
At the start of September, LinkedIn announced the new, updated look for LinkedIn company pages. In line with a complete design overhaul and phased by functionality area, company pages was one of the last areas to get its new look.
In using the updated company pages, the only change that I can see relates to the overall design and change of the format of the site, no functional improvements have included yet, but keep an eye on the LinkedIn blog for new developments.
The last five days have been a wash with news articles and blog posts covering the fallout of a recent Twitter campaign by Waitrose. Received with mixed applause – some titles came down hard on its use, with no surprise The Daily Mail leading the way, whilst others were a bit more accommodating.
But was the #WaitroseReasons campaign really that bad? Are people really put out by it? Do they really find it offensive? It my opinion not, and here’s why…
Facebook Pages are a bit like Microsoft Excel, the majority of people that use them to market themselves really only utilise about 6% of the functionality available.
Over the last few years we have seen a wealth of new functionalities offered to organisations looking to use Facebook pages to support with their wider marketing. Take the last 12 months for example in which we have seen, to name a few, the introduction of Post Targeting, Facebook Timeline and other privacy based settings.
With over 175 million members across 200 countries, LinkedIn operates the world’s largest professional network on the Internet today. In the UK alone, as of April 2012, LinkedIn accounted for 9 million members, offering a tremendous opportunity for salespeople looking to find prospect leads and win business.
The key to success on LinkedIn from a sales perspective is building your own personal network of connections, the larger your network is, the greater the opportunity there is to connect with and contact others through LinkedIn.
I was recently on the tube and as I normally do, staring into space at the perfectly positioned advertising when I came across an advert for PowWowNow.
PowWowNow, the free conference calling service for business people described the ideal that by using there services you could share the lifestyle of Cecil Goldwell (CEO of Goldwell Group)Â and conduct all of your business on the beach (or in the vicinity, you can’t always guarantee wifi is available). A campaign that has come with mixed response.
For nearly every journalist active today, social media (predominantly Twitter) has become a regular part of the daily news outreach. Journalists are using Twitter not only to syndicate their own content across the web, but also to engage with others, request information and find press opportunities as they arise.
The simple fact is that social media is changing the function of news media with journalists having to become social media savvy in order to compete with both complementing media titles and social media as a whole.
Getting your Twitter background is essential for achieving what is called “The Real Deal” – essentially ensuring that both current and prospective customers know that your online presence is actually you.
Whilst Twitter offers a verification process for selected accounts, it’s actually very hard to achieve. Twitter no longer receives requests for obtaining verification but instead offers it to accounts to which it feels has met its detailed criteria, describing verified accounts as: “[a] badge helps users discover high-quality sources of information and trust that a legitimate source is authoring the account’s Tweets.”