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To: ALL MEDIA
For immediate release

October 9, 2012

For more information contact:

Bill Brassard
203-426-1320

NBC Sports Renews Sponsorship of
New Product Center at SHOT Show®

NEWTOWN, Conn. -- NBC Sports Network will again be the official sponsor of the 2013 SHOT Show New Product Center--the showcase for innovative, new equipment being introduced to the hunting, shooting, outdoors and law enforcement markets.

NBC Sports is a long-established sports brand synonymous with big events and the highest-quality production and outdoor programming, which has been an integral part of this network since 1995, and will continue to live on in its new home, NBC Sports Outdoors.

The SHOT Show is owned and sponsored by the National Shooting Sports Foundation, the trade association for the firearms, ammunition, hunting and shooting sports industry, and is produced and managed by Reed Exhibitions. The show is the largest of its kind in the world, attracting more than 60,000 attendees and 1,600 companies exhibiting firearms, ammunition, outdoor apparel, law enforcement, optics, cutlery and related products and services.

"For many buyers and members of the media who attend the SHOT Show, their first stop is the New Product Center, which we are proud to announce will be sponsored again by the NBC Sports Network," said Chris Dolnack, NSSF senior vice president and chief marketing officer. "At the NBC Sports Outdoors New Product Center, show attendees and media will be able to view some of the most exciting products consumers will be able to buy in 2013."

The SHOT Show will run January 15-18 at the Sands Expo & Convention Center in Las Vegas. Learn more about the show at www.shotshow.org.

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About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 7,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen's organizations and publishers. For more information, log on to www.nssf.org.

About NBC Sports Network
NBC Sports Network is the 24/7 cable platform for NBC Sports' rich heritage of unmatched storytelling, best-in-class production and utilizing broad promotion to make big events bigger. Now in nearly 80 million homes, NBC Sports Network serves sports fans by airing coverage of the Olympic Games and Trials as well as the National Hockey League (NHL), Major League Soccer (MLS), IZOD IndyCar Series, Tour de France, major college football and basketball, and horse racing surrounding the Triple Crown, among other events. The network's original programming, such as Costas Tonight, NFL Turning Point and NBC SportsTalk, exemplifies NBC Sports' ability to tell stories and provide meaningful, relevant content. The network is also home to the best outdoor programming on television. NBC Sports Network, which prides itself on serving sports fans across multiple platforms, is distributed via cable, satellite and telco operators throughout the United States.

 

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