CONFERENCE
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BUSINESS, MARKETING & MANAGEMENT
The Business, Marketing & Management Track seeks to educate and inform developers about the business of game development and ways in which their business can be improved.
2013 HIGHLIGHTED SESSIONS
The Beauty and Challenge of Mixing Physical and Digital Games
Eric Hautemont (Days of Wonder)
Tom Chick (Quarter to Three)
Soren Johnson (Zynga)
Richard Garfield (Three Donkeys)
Joel Goodman (Playdek)
As more and more board and card games find success on mobile and other digital platforms, the line between physical and digital games is starting to blur. Video games are incorporating elements and conventions from board games while some new "board games" only exist in digital form. What defines the aesthetic of board games if they are no longer limited to a physical format? This panel will focus on the practical challenges and benefits of designing games that straddle the physical (real cardboard board/card games) and digital (mobile, browser, console) world.
Free to Play, Pay for Stuff: Virtual Goods Win (Roundtable)
Daniel James (Three Rings)
Matt Mihaly (Iron Realms Entertainment)
Join pioneers of the virtual goods and currency sales models for a no-holds-barred, off the record conversation charting the strange secrets and dangerous waters of micro-transaction based business models for online games of all types. This will be the 9th successive year of this popular roundtable.
2012 HIGHLIGHTED SESSIONS
Team Fortress 2 from the Orange Box to Free to Play in Just Four Years!
Joe Ludwig (Valve)
This presentation tells the story of Team Fortress 2 as it journeys from a traditional "buy it once and play online forever" business model to one where item sales are a significant source of revenue and finally to a Free to Play model. The story includes tips on attracting attention with ongoing updates, introducing items to a game, managing the launch of an in-game store and easing the players through the transition to "free to play". There are also lots of pretty charts describing how Team Fortress 2 fared during this process.
Witcher 2: How CD Projekt RED Sold Over a Million Copies of its Exclusive PC Game And How You Can Too
Marcin Iwinski (CD Projekt RED)
Learn from CD Projekt RED Joint CEO Marcin Iwinski the tactics involved in creating a blockbuster franchise from scratch on a modest budget. From early research to finding a publishing partner and signing a deal, Marcin Iwinski will reveal what he has learned from 7 years working to bring games to market. Iwinski will show by example, using his experience from the award-winning Witcher franchise, the thought process that goes into creating a huge PC franchise and will then demonstrate what those lessons teach by sharing sales numbers from the Witcher franchise. Get a rare insider's look at the business decisions involved in transforming a game from an idea into products on store shelves in this hour-long session.
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