Coca-Cola unveil gaudy new fashion line in Rio de Janeiro catwalk show (but should they just stick to the fizzy drink?)

By Bianca London

PUBLISHED: 07:17 EST, 26 November 2012 | UPDATED: 07:17 EST, 26 November 2012

After being named the world's most valuable brand last year, you might think Coca-Cola would be content with their lot.

But as they venture into the world of fashion with a brand new clothing line unveiled in Rio de Janeiro, it is clear the fizzy drink giant is keen to take their global domination to the next level.

The international beverage company held a fashion show at Fashion Rio in Brazil earlier this month where they showcased a collection of clothing for spring/summer 2013.

Scroll down for video

Soft drink giant Coca-Cola unveiled a new fashion line at Fashion Rio, but what do the critics make of it?

Their first fashion line was debuted back in 2008 - but was on the receiving end of much criticism, with some saying: 'Who thinks of this [insert vulgar word for poop here]? They should stick to poisoning us with fizzy drinks from the heavens, that also make long island ice teas great.'

Cedric Azure wrote on hypebeast.com : 'Are they serious…plus the over-the-top Europe stereotypical fashion that no one would wear. I couldn't even call this clothing art…just irrelevant clothing.'

Nevertheless, it seems the brand is keen to prove those critics wrong - and clearly believe this line of jazzy prints and statement clothing will do the trick.

The latest collection, designed by Brazlian deisigner Thais Rossiter, is an eclectic mix of retro, sporty and urban designs full of graphic and floral prints.

The looks are bold and vibrant, and feature plenty of stretchy nylon fabrics

From glitzy dresses to nylon shorts - with the Coca-Cola trademark branding featuring on many pieces - the new garments are experimental and futuristic - but will fashion followers buy it?

Fashion blogger Lydia Jones said: 'The collection has combined contrast colour-blocking and eclectic prints with sportswear silhouettes to create a unique style.

'This is sure to catch the attention of consumers with a daring and creative style but still achieving a casual look.

'But I'm not sure the collection can compete with the standards of high fashion giants such as Alexander Wang and Sportmax who have already demonstrated this similar style.'

The collection's launch date is yet to be revealed.

The designs are very futuristic and also feature the brands trademark branding

Bold colours and eye-catching prints create an eccentric show at Fashion Rio