How to Triple Your YouTube Video Views With Facebook

social media how toDo you want more people to watch your YouTube videos?

Are you looking for an easy way to improve the quality of the content you share on Facebook?

All you need is some great content and a cool Facebook technique that I recently discovered.

A Quick Overview

This technique lets you automatically attach your videos to the updates that appear on Facebook after someone likes content on your website.

By leveraging Facebook’s Open Graph and using this technique, I’ve seen phenomenal results!

I shared this tactic with a brand operating in the travel industry and they generated more than one million aggregated views of their product videos on YouTube (and significant website traffic) in a matter of weeks.

marmara open graph exposureuk

By integrating this Open Graph tactic, Marmara, a French travel company, generated 93K likes on its website, which in turn generated 13 million impressions of their videos in the Facebook newsfeed! Not to mention the 16K clicks they got back to their website. All in just 2 weeks and for free.

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Instagram Badges: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Instagram Launches Embeddable Badges: These new Instagram badges can “help you link to and promote your Instagram web profile.” Businesses now have a way to promote their Instagram profiles online.

instagram badges

"Instagram badges are available in a range of sizes and can be added to your website, blog or anywhere that you want to link to your Instagram web profile."

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Publishing eBooks: How Marketers Can Get Started

Have you ever considered publishing your own eBook?

Are you wondering what the advantages are for marketers?

To learn more about publishing your own eBook, I interview Jim Kukral for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael StelznerThe Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jim Kukral, founder of Digital Book Launch and Author Marketing Club, and author of the book Attention! This Book Will Make You Money and many eBooks including Book Marketing for Kindle Authors.

Jim shares his experiences with publishing in print and digital form.

You’ll learn about the various book publishing options and what it could mean for your business.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Set Your Social Media Strategy and Measure It

social media expert interviewIn this video I interview Dave Fleet, vice president of Digital at Edelman in Toronto.

Dave shares how social media measurement impacts businesses today. You’ll learn what strategies businesses are using to measure their social media marketing efforts.

Be sure to check out the takeaways below after you watch the video.

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5 Tips for Creating Pinterest Images That People Love to Share

social media how toDo you want to get more from your Pinterest marketing?

Are you looking to get more traffic, pins and repins?

If you want to make the most of Pinterest, you need to create images.

A great image can increase traffic, get you more pins and repins and improve your presence on Pinterest.

Below are 5 tips to help you create a Pinterest-friendly image.

#1: Use Relevant Labels on Your Images

Great Pinterest marketing starts with the images you publish on your blog or website. One of the first things you need to do is use a relevant label for the images you publish.

When someone pins an image from your website or blog post, the label that automatically appears in the description is the name you give your image. When you give your image a good name, it’ll automatically have a good description when someone pins it.

If someone pins your image without changing the image description, your image will still be effective.

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9 Tips for Integrating Your Facebook Page With Your Facebook Profile

social media how toDo you have a Facebook Page and a Facebook personal profile?

Are you trying to figure out how to work your business life into your personal life on Facebook?

Well, have no fear. I’m going to lay it all out for you and dive into some of the reasons the two sides of your Facebook life should be linked together.

You may also want to review your Facebook privacy settings to help you understand what’s visible on your personal profile.

Here are 9 tips for understanding how your Page and your profile work together.

#1: Understand That Your Page and Your Profile Are Very Separate

Even though you log into your profile to get to your Page and they look like they are linked together, no one else knows which Pages are attached to your profile.

When you log in using the email address you use for your personal profile, you can then switch to use Facebook as your Page. Think of it as having to get to your Business Page via your personal profile.

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3 Twitter Tools to Enhance Your Marketing

social media toolsAre you looking for tools to help better manage your Twitter presence?

Managing your Twitter presence along with your other online networks can be difficult if you have limited resources.

In this article, you’ll discover 3 tools to make your basic Twitter marketing tasks easier.

#1: Manage and Analyze Your Community with SocialBro

Every business needs at least one management tool to manage its Twitter presence, and there are many excellent Twitter management tools to choose from.

SocialBro is one of my favorites, thanks to the excellent features it offers.

socialbro features

SocialBro offers many features to manage your Twitter account.

SocialBro allows you to not only manage your Twitter account, but it also provides you with useful information you can use for your social media strategy.

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Pinterest Business Accounts: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Pinterest Rolls Out Business Accounts: Pinterest now offers a set of free tools and resources for businesses. There are new terms of service for businesses. To set up your Pinterest business account, go here.

pinterest business account

You can now use Pinterest for business.

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Viral Videos: How to Create and Promote Videos People Love

Do you struggle to create and promote videos?

Are you wondering how to make videos that go viral?

To learn about the creative process of coming up with video ideas and making them happen, I interview Mark Malkoff for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael StelznerThe Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Mark Malkoff, a comedian and filmmaker.

Mark shares his love and passion for creating videos and several amazing stories behind his viral videos.

You’ll learn about his process for creating video and how to get traction.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Measure Your Social Media Traffic Using Google Analytics

­­­­­social media how toDo you have a grip on your social traffic?

Measuring your social media impact can be overwhelming.

A tried-and-true favorite social media measurement tool is Google Analytics.

Google Analytics can track the impact of social media traffic on your site, going beyond clicks, retweets and other vanity metrics.

Here’s how to measure your social media traffic using Google Analytics.

#1: Identify Where Your Social Traffic Comes From

Google Analytics can help you understand the users’ social networks and their physical location.

To see your social media traffic, you need to first set up an advanced segment in Google Analytics.

When you’re logged into your Google Analytics account, head to Advanced Segments, +New Custom Segment, then add your social media traffic sources to the segment.

You can see this below.

social media advanced segment

Use one catchall segment to capture all of your social media traffic at once.

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