Latest Posts

Effective mobile ads means going native

It seems like we have been at the tipping point of mobile advertising becoming a serious player to marketers for a long time, but the latest figures from our good friends at the IAB and PWC should give us all some serious food for thought. We learnt that mobile advertising has continued its meteoric rise, growing like-for-like by 132% to £181.5 million in the first half of 2012.

Mobile now accounts for 7% of all digital ad spend and it has become increasingly important in the marketing mix as UK smartphone ownership has now reached 58%. However, the question remains today as it did 5 years ago – how can advertisers go further and truly build brand engagement on the most personal device we own. Read More »

Google’s sinister new project gamifies data mining

Google has launched a fascinating, and controversial, project – an augmented reality game called Ingress. In it, Android device users move through the real world collecting pockets of energy, which can then be applied, to real quests in the free game.

Ingress is an interesting prospect for advertisers. The link to real businesses and locations gives them substantial scope to reach people with highly localised, targeted advertising. If the prospect of a Foursquare on steroids doesn’t concern you, other potential developments of this product might.

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The growth of the Top 20 Social Networks [infographic]

Interesting infographic here from Silverpop charting the user growth of the current top 20 social networks. As well as providing a snapshot of their current standings in terms of numbers, it also picks out the importance of long term growth for the survival of a social network.

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How TV studios use social media to target geeks and create ‘fairy tale’ hits

TV success is extremely hard to find. The number of series in the US that started brightly and are never given a second series is never ending. Some real crackers like Alcatraz and Awake failed the first series test and were canned before frustratingly revealing their secrets.

There is one area that had become bankable, marketable and taps into every generational target audience. Fairy tales. And they have used social media to create that lost “Lost” effect that is TV gold.

Two of the most successful TV series of recent times (i.e. they both got commission for a second series in the US) are both based on fairy tales. The first is called Once Upon A Time and the second Grimm.

 

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Twitter says g’day to Australia

Twitter are beginning to move significantly into AustraliaTwitter looks to be expanding into Australia, as it begins meetings with key bloggers, celebrities, and high profile sports men and women in Sydney and Melbourne. Some news sources believe that the office in Australia could be opened in time for Christmas next year.

This meetings will be held by Mike Brown, who is head of international development for Twitter, and will also feature Omid Ashtari, the head of Twitter’s sports and entertainment team and Jenna Mannos, from the same team, via video link.

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Thanksgiving 2012 was Instrgram’s biggest ever day

Instragram had its best ever day on Thanksgiving 2012It is often said by social media detractors that people only use social networks to share what they are eating. That certainly seems to be the casewhen it comes to Thanksgiving and Instagram.

Towards the end of last week Instrgram announced that Thanksgiving was the photo sharing apps biggest ever day. In a blogpost they said that over 10 million postings relating to Thanksgiving were posted last Thursday.

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Viggle acquires social network GetGlue as second screen advertising continues to grow

Last week I looked at how the phenomenon of the second screen in television advertising was developing, in relation to Ricky Hatton’s (unsuccessful) return to the boxing ring. In that case the team their had a social media campaign launched around a one-off piece of event television. However, the same techniques are being increasingly used around more general television viewing.

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Facebook urges its staff to move to Android to improve the mobile app

Facebook is running a campaign to get staff to use Android phones.Over the last few months we have been closely monitoring Facebook’s determined efforts to improve its standing in the mobile space here on The Wall. The company are desperately trying to monetise mobile ads, and find other ways to bring in revenue via people’s phones. For example they are building relationships with mobile carriers around billing.

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David Cameron checks-in to EU summit, but local politicians still nervous about social

David Cameron: set to join the world of TwitterPrime Minister David Cameron arrived in Brussels today to discuss the EU Budget with other senior political figures. It’s a difficult issue for Prime Minister and the Conservative Party that he leads, so Cameron’s team will be keen to get his message out, especially as rumors are  now circulating that the summit has stopped without agreement. As is the way in modern politics, social media will be a key part of this.

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PeerReach looks to add some clout to social data

PeerReach seek to improve monitoring social media standingsJournalists, businesses, sports stars, musicians are all competing for social media influence. All that’s before the rest of us try and add our expertise. This all adds to a lot of noise on social media, and it can be hard to know initially who to take seriously.

Various services like PeerIndex and Klout seek to try and help users cut through the crowd and highlight authoritative figures online. They now have a new service to compete with called PeerReach that was founded in September 2011 by Zlatan Menkovic and Nico Schoonderwoerd  and already has a database of 50 million accounts.

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