ROI of HubSpot: An MIT & Babson Joint Study


ROI of HubSpot 2011

MIT Sloan and Babson F.W. Olin MBA students completed independent research into the ROI of using HubSpot software.

 

Major finding: HubSpot customers get 32% more leads per month after 3 months of use.


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The Return on Investment of Using HubSpot

In 2011, MIT Sloan and Babson F.W. Olin MBA students completed a research study into the ROI of using HubSpot software. The following are highlights of the key findings.  Download the full report.

TRAFFIC IMPROVEMENTS: Overall, users experienced an average 13% increase in visitors each month.

LEAD GROWTH:

  • After three months of active use, users experienced an average of 32% increase in leads per month.
  • After twelve months of active use, users experienced 26.4 times more leads.    

  

HubSpot customers get 32% more leads per month
after three months of use

 

Increase in visitors chart Average increase in visitors over time.

Marketing ROI Case Studies

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