Wouldn’t it be great if you could aim your Facebook Ads to target the fans of your competitors Facebook pages. Common sense would say they if your competitor’s fans are interested in their products and services, there’s a possibility that they’d be interested in yours too.

From running campaigns for clients, I was under the impression that this could be achieved, however, Facebook no longer allows you to do this. Its interesting that you can bid on competitors brand names as keywords in Google Adwords, but worry not, there is a solution, you just need to think somewhat outside of the box.