With over 175 million members across 200 countries, LinkedIn operates the world’s largest professional network on the Internet today. In the UK alone, as of April 2012, LinkedIn accounted for 9 million members, offering a tremendous opportunity for salespeople looking to find prospect leads and win business.

The key to success on LinkedIn from a sales perspective is building your own personal network of connections, the larger your network is, the greater the opportunity there is to connect with and contact others through LinkedIn.