The new iMac. Performance and design. Taken right to the edge.

All-new design. The desktop. In its most advanced form ever.

Creating the stunningly thin design of the new iMac took some equally stunning feats of technological innovation. We refined, re-imagined, or re-engineered everything about it from the inside out. The result is an elegant all-in-one computer that’s as much a work of art as it is state of the art. Learn more

Beautiful widescreen display. Brilliance onscreen. And behind it.

How did we make an already gorgeous widescreen display even better? By making it 75 percent less reflective. And by re-architecting the LCD and moving it right up against the cover glass. So you see your photos, games, movies, and everything else in vivid, lifelike detail. Learn more

High-performance technologies. It’s just as spectacular on the inside.

With third-generation Intel Core processors, the latest NVIDIA graphics, Thunderbolt, and groundbreaking new storage options, the slimmest iMac yet is also the most powerful. Learn more

OS X Mountain Lion. The world’s most advanced desktop operating system.

OS X Mountain Lion makes every Mac intuitive and easy to use. It also makes it simple to find, organize, share, and do just about everything. And thanks to iCloud, it makes your Mac, iPhone, iPad, and iPod touch work wonderfully together. Learn more

Brave will be available on iTunes beginning November 13, 2012. Brave © Disney/Pixar.