Where did it all go wrong? X Factor's biggest export Leona Lewis fails to break into the top 200 with her latest single Lovebird

PUBLISHED: 03:37 EST, 21 December 2012 | UPDATED: 05:10 EST, 21 December 2012

She was once dubbed The X Factor's biggest success story.

But it seems that superstar Leona Lewis' halo might be starting to slip as her new single Lovebird failed to make it into the Top 200 when it was released this week.

The poor sales for the second single taken from Glassheart come after it became her first album not to debut at No 1 when it was released two months ago.

Poor chart position: Leona Lewis' new single Lovebird has failed to make it into the Top 200

The 27-year-old singer, who became the first British X Factor winner to break America, is still managed by Sony and Simon Cowell, but has become overshadowed by other show successes including One Direction and Little Mix.

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'The single was strong and should have done better but, unfortunately, there was no real marketing force behind it,' a source told The Daily Mirror.

'Crucially, it didn’t capture the imagination of radio bosses and got little airplay. Most people, unless they have the album, have never heard the song,' they added.

Blow for the X Factor winner: Leona has failed to capture the imagination of the public and radio bosses with her latest offering

New video: Leona pulled out all the stops for her new video, but it still failed to bring in sales

While it is unknown exactly how many copies of the single have been sold, the 200th single on the chart has sold just 600 copies, meaning that Leona's has sold less.

Trouble feat Childish Gambino, the heavily promoted first single from her new album, did much better, making it into the Top 10 and peaking at No 7.

'It’s a little embarrassing for the label because they have invested so heavily in Leona. Having said that, the album did really well and the main thing for Leona is that she’s really proud of all the tracks. There are no fillers,' continued the source.

Caged: Studio bosses are reportedly disappointed with the track's poor performance

Lovebird is written by Bonnie McKee, who has famously worked with Katy Perry, Britney Spears, Taio Cruz, Rita Ora, Joshua Coleman and Lukasz Gottwald.

The video for the new track features Leona posing in a cage, wearing a series of floaty, ethereal outfits.

The Hackney-born star's poor chart position comes two years after plans for her US tour fell through, calling into question her future with Cowell and the record label.

Falling sales: Leona's third studio album peaked at No 3 in the charts, her first album not to debut at No 1

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Shes a bore with about as much personality as a used teabag

- the-k-team , Nottingham, United Kingdom, 21/12/2012 16:27

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Let's be honest, she has seriously overstayed her welcome. The girl can obviously sing, but she's duller than a paint-drying convention.

- Stirling , London, 21/12/2012 16:25

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What a boring song....and rihnoplasty looks wrong...

- Christina Tzvetkova , sofia, Bulgaria, 21/12/2012 16:23

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yesteryears news !

- vikihastings , hastings, 21/12/2012 16:20

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She is a fat lump these days - has she been going round Jessie (from little pigs/mix) for dinner?

- Nicko , The Abyss, United Kingdom, 21/12/2012 16:18

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She does have a good voice but there is no passion - it would seem other people have willed her to be something she doesn't believe herself she is. True artists / performers do have that X factor - which makes it even more ironic that this is the name of the show where these people are discovered and then manufactured - this is why most of them tend to struggle particularly the solo artists because they just don't have that x factor

- suzie , london, 21/12/2012 16:13

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The problem is that she has the voice but she lacks charisma. These days you need to have the voice AND be able to move (e.g. Beyonce) or if you can't dance and don't move on stage then write your own songs (e.g. Adele). Rihanna's voice is not a patch on Leona's but she MOVES on stage and creates an image. I just find Leona so dull to watch even though she is very beautiful. And she can only really handle ballads, so it's a bit one-dimensional, I couldn't imagine her singing Crazy in Love.

- LoopyLou , warwickshire, United Kingdom, 21/12/2012 16:06

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It's because she's boring and middle of the road that's what has gone wrong. She has a cracking voice but there is nothing much to her. She's boring.

- Pepper , Leeds, United Kingdom, 21/12/2012 15:57

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Just another nonentity built up by the Cowell machine but not able to hold her own over time, possibly because she can't sing.None of the X Factor winners is anything other than a robot created by Cowell and co. who make a fortune out of hyping these people up to gullible people with no taste who later discover that the emperor has no clothes. - Kate Evans , Nottingham, United Kingdom, 21/12/2012 15:28+++++++++++ THIS POST SUMS IT UP PERFECTLY.

- Ashfordearth , None, United Kingdom, 21/12/2012 15:49

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Syco are more interested in One Direction right now. Cowell has a new toy, he doesn't care about Leona anymore.

- Spongebob , Manchester, United Kingdom, 21/12/2012 15:42

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