Marketers are wrestling with the problem of attaining the optimal media-mix. Cross-channel attribution, understanding what each channel adds to the entire process, is key. The days of last-click wins mentality and one-off online strategies have drawn to a close. Attribution analysis enables a more accurate understanding of what leads to conversions, and these insights can lead to dramatic improvements in ROI.

Learn how former Efficient Frontier, now part of Adobe Multi-Channel Advertising Technology, can help companies understand cross-channel attribution as we review examples of campaigns from leading brands and how they were optimized to improve ROI.

Complete the form to view the webinar.