April 17th is, for the third time ever, what we in the biz like to call Record Store Day. Everyone’s all like “oooh it’s like Christmas for record nerds!” and “record store day is my favorite new day of the year!” but the real truth is that Record Store Day just means we can sell you more records, AND, record stores will continue to exist! (Win/win) This year we are releasing limited edition records (the number in parentheses = the total run) by Beach House (2750), The Album Leaf (2000), Happy Birthday (1750), Dum Dum Girls/Male Bonding (2250), Soundgarden (5475), and CocoRosie (1250) as well as a CD (9200) of some of the live performances from our big 20th Anniversary blowout from 2008. You can read more about our RSD offerings and in-stores here and more about RSD in general here.

April 27th is the release date for the highly anticipated Avi Buffalo record called, somewhat mysteriously, Avi Buffalo. If you pre-order Avi Buffalo by April 27th, you will, for free, receive a totally limited CDR featuring four non-album tracks! So don’t delay, after April 27th, they are gone. Our mom-n-pop direct sales guy Dean Whitmore has a fantastic little musical outfit called Unnatural Helpers, and they too are releasing an album on the 27th. Cracked Love and Other Drugs is available from Hardly Art. Get it!

Hey, also, speaking of our anniversary, it was just our anniversary again! This year we turned 22. It’s cool…we’re thinking about getting our own place so we can smoke our dope in private, as well as what we’re going to do with the rest of our lives. And speaking of the rest of our lives, you are currently reading the very last edition of A Form of Paying Attention. You goddamned kids have no attention spans anymore so from May 1 on you will find news bits in place of this wordy, dumb column. It was a good run but it’s time to put ‘er down.

For the first time ever we have a three-way tie for the winners of March’s new releases. Our friends at Yours Truly do awesome video stuff like this, but they had a hard time picking a winner for me. I finally got them to say “the guy who said the Smiths,” but that’s actually two guys, so both Simon Horton and Mike Waalkes are winners of the new Ruby Suns, Golden Triangle, Happy Birthday, and Dum Dum Girls records. Also, I had to pick Bob Ham as a winner as well because I’ve been obsessing about Henry Rollins lately. (Henry, call me!) Congratulations, everyone. To win April’s new releases, including a complete pack of all of our RSD releases, please leave my column an obit in the comments section. See ya!