Last night, I signed into Facebook to see this hilarious, but serious, advertisement in my feed.
Under the image, there was a debate about whether or not we should care about little things like typos.
One group of people said they didnt mind the typo and that it wouldnt affect their purchasing decisions. And the other was outraged.
The person responsible for the ad said he was aware of the typo, but it would take 10 minutes to fix. So he wasnt going to bother. Plus, the ad was converting just fine as it was; there was no need to change a thing.
Which raises a question: What really matters?