Do the Little Things in Life (Like Typos) Really Matter?


Last night, I signed into Facebook to see this hilarious, but serious, advertisement in my feed.

Under the image, there was a debate about whether or not we should care about “little things” like typos.

One group of people said they didn’t mind the typo and that it wouldn’t affect their purchasing decisions. And the other was outraged.

The person responsible for the ad said he was aware of the typo, but it would take 10 minutes to fix. So he wasn’t going to bother. Plus, the ad was converting just fine as it was; there was no need to change a thing.

Which raises a question: What really matters?

This Might Not Work: A Conversation with Seth Godin about Art

seth godin headshot

It’s not every day you get to interview one of your heroes. In this conversation with the inimitable Seth Godin, I got to do just that. For 34 minutes, we talk about art, fear, and making a ruckus. It’s a lot of fun.

When You Don’t Have a Cabin or a Dog… But Are Still Called to Write

Cabin in Woods

Most days, I hated writing my book.

The process felt torturous, and at the end of six months (the time I was given to complete my manuscript), I hated book writing and never wanted to do it again.

13 New Year’s Resolutions for Writers

Writer's Resolutions

If you’re in the habit of making New Year’s Resolutions, which I’m not particularly fond of but if you must, then here are 13 potential ones to consider adding to your list, especially if you’re a writer…

How to Make the Most of the New Year

New Year Sparkler

Happy New Year. For the past two years, I’ve greeted January 1 with an eagerness that’s hard to contain.

Why? Because the past couple years have been some of the best in my life. And not for the reasons you’re probably thinking.

Not because I made resolutions or created new life goals. Heck, I didn’t even have a plan! I continue to have the best year of my life each and every year, because I’ve learned to change my habits.

Why 2012 Was a Year Worth Celebrating: Top Posts & Other Highlights

Celebration Cake Photo

Every year, I take some time to reflect on the past 12 months: what I accomplished, what I didn’t, and what surprised me. As I look back, there was a lot to celebrate in 2012.

Why We Need to Rediscover Wonder

Aurora Borealis Photo

What do we do with wonder? Do we bottle it up and try to hold on to it? Do we pull out our iPhones and try to share it with the world? Or do we merely bask in its glow?

The Best Way to Overcome the Post-Christmas Blues

Post Christmas Blues

Today is a day of mixed emotions.

For some, you are still on fumes from the emotional highs that opening presents and seeing family brought.

For others, you are feeling guilty for all the food you ate and already making New Year’s resolutions to lose weight.

And for others, you may be dealing with the disappointment of another year gone by, another December 25 come and past, and still feeling empty inside.

Three Lessons on Creativity & Making Better Art (Plus a Book Giveaway!)

Field Notes

About a year and half ago, I started working on a book. I wanted to explain how I made things. At first I thought this was just an exercise for myself — I wanted to be able to understand my own creative process so that I could make better things.

But then as I got going, I realized this might be useful to others.

The Mayans Were Right About the End of the World

Mayan Calendar

Today, the world ends. But let’s be honest: we saw it coming. We didn’t need the Mayans to tell us.

First, 90 year-old fundamentalist Harold Camping told us Jesus was coming back and convinced people to buy billboards to warn their neighbors about the impending Apocalypse. When that didn’t happen, he asked for a rain check. Eventually, he admitted his math must’ve been a little “off.”