Slowing iPhone 5 production offers one way for tech giant to gradually deflate outsized market expectations
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Separately, company is unveiling a pilot program with smoothie chain Jamba Juice that lets people order ahead using the PayPal app
Ad campaign will also kick off with other company efforts, such as providing more diet options at soda fountains
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A report of lowered iPhone 5 demand could be Apple's indirect signal to the markets to reduce expectations for its January earnings call
China reported improving exports and imports last week, a sign of higher demand both inside and outside the country