19/07/12  – IGN Entertainment today announces a new partnership with HUB Uitgevers BV to publish IGN Benelux (nl.ign.com/be.ign.com) – covering markets in the Netherlands, Belgium and Luxembourg.

The site will be operated by regional computing and games media experts HUB, one of the leading media companies in the territory publishing over 20 titles, including Benelux’s most popular games magazine, Power Unlimited.  

Published in Dutch, IGN Benelux will mix locally created editorial and video content – alongside that of IGN’s growing international editorial team.  IGN’s latest edition is headed by Editor-in-Chief, Maarten Blonk – with commercial enquiries for the region also handled by HUB from its Amsterdam office.

IGN.com is the world’s most popular games and entertainment network [source: comScore – May 2012] and the new deal continues to grow IGN’s presence in a territory with a combined population of more than 28m.  The Benelux edition now joins licenced IGN sites now live in Asia Pacific, Germany, Sweden and the Middle East.

Adam Doree, International Business Development Director, IGN Entertainment, said:

“IGN has always had a large number of readers in the Benelux region, and we’re excited to be launching a new local edition for some of Europe’s most enthusiastic and passionate gamers.  We’re continuing to build the IGN brand internationally, and our new partnership with HUB Uitgevers allows us to connect with new communities of gamers in their own language, with a focus on locally relevant content.”

Maarten Blonk, Editor-in-Chief, IGN Benelux, added:

“Although IGN is already a very well-known brand for the Benelux gamer, we’re thrilled to make the largest games website more accessible for the regions audience. HUB Uitgevers already publishes Benelux’ most popular gaming magazine that exists since 1993 and we will use this knowledge, expertise and commitment for IGN Benelux. We’re going to deliver top quality localized content, as well as creative video content to serve the needs of an enthusiastic gaming community. Thanks to IGN we will have the tools to do so.”

ENDS

About IGN

IGN Entertainment is a leading Internet media and services provider focused on the videogame and entertainment markets. Collectively, IGN Entertainment media properties reach a worldwide audience of 40 million unique users.  Headquartered in the US, IGN has offices in Australia, Canada and the UK and works with local publishers under license in Germany, Sweden and the Asia Pacific, Benelux and Middle East territories.

IGN Entertainment’s network of videogame-related provides one of the Web's most comprehensive videogame information destinations, which coupled with leading male lifestyle site AskMen, attracts one of the largest concentrated audiences of young males on the Internet.

For more information contact:

Will Guyatt, International PR Manager, IGN Entertainment  +44(0)7799 334994