News
MillerCoors Joins MASB | January 2013
Frito Lay Joins MASB; Forbus Brings Finance Partner Along | December 2012
GM Joins MASB; Finance Reps Join Advisory Council | November 2012
New and Renewing MASB Members, Leadership Appointments | October 2012
Unique Opportunity for Marketing & Finance Partnerships | September 2012
AMA Joins MASB’s Common Marketing Language Initiative | August 2012
CMO Tenure Increases . . . MASB Members Are Stars | July 2012
ANA/MASB Roundtable Defines “Strong Brands” | June 2012
Meg Blair Recognized With ARF Lifetime Achievement Award | April 2012
Study Finds Marketers Don’t Practice ROI They Preach | Ad Age March 2012
Kimberly-Clark First in, Brand Investment and Valuation Project | February 2012
UTA and IAB Join MASB / Advisory Council Formed / Nielsen | October 2011
One Step Closer to finding a Standard for a Brand’s Worth | Ad Age Sept 2011
4A’s Join/Founding Members Renew | September 2011
ANA’s Michael Palmer Joins MASB Board | January 2011
University of Cologne Joins MASB | November 2010
The Darden School Joins MASB | October 2010
Standards Body to Create Meaningful Measurement | Ad Age Sept 2010
Coca-Cola Joins MASB | September 2010
Standards For Feedback
A rationale and proposed set of principles for brand valuation.
Read Brand Valuation Principles >
The Marketing Metric Audit Protocol (MMAP) is a formal process for connecting marketing activities to financial performance.
An example of how to evaluate marketing metrics according to MMAP, the learning from using an “ideal” metric over time, and how to improve return by applying to better marketing practice.
The characteristics, practices and processes underlying the development and management of an “ideal metric.”
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