“It’s one of the most beautiful and melodic-sounding words when spoken in the English language. And as soon as it rolls off the tongue, it inevitably makes people smile. It\'s the word You. On the other hand, overuse of the words I, me, mine, and myself can sound like fingernails on a chalkboard. When you\'re with friends, colleagues, or loved ones, remember the acronym WIIFM (What\'s in it for Me?)… because as you speak, it\'s what they are thinking.” by Dr. Gary Goodman