Sony uses Adobe Social to measure its social activity in real time, and ties social media to results.
Over 75% of marketers aren't sure if social media is working for them. Fortunately, Adobe® Social, part of the Adobe Marketing Cloud, has the tools, data, insights, and expertise to crack the code of social. We'll show you what's working, how it's working, and what you need to do to get even better results across all your social media investment.
Home in on the best strategies for acquiring fans and followers on Facebook, Twitter, and beyond. Plus, Adobe removes the walls around social, so you have visibility into how effectively your paid media is pushing traffic to your social networks.
Use real-time data to find out what gets your communities talking, and keep them engaged by creating more targeted content and experiences.
Give your communities the means to express their opinions and share experiences. Identify which of your most active followers might become your most powerful evangelists.
From messaging and offers to media buys and influencers, Adobe Social gives you key information about what's driving results. Get insights into what it takes to shift customers from awareness to purchase, and use the information to influence your broader marketing campaigns.
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