Is American Eagle selling SPRAY-ON jeans? Spoof ad for denim-in-a-can promises 'skinniest and tightest fit yet'

PUBLISHED: 11:01 EST, 21 March 2013 | UPDATED: 13:01 EST, 21 March 2013

It may not be April 1st yet, but American Eagle Outfitters already appears to be fooling fans with a limited-edition range of spray-on jeans.

The Skinny Skinny Jeans product page on the label's website shows two cans, in indigo and 'bright light', each $49.95, and a description bills it as 'our skinniest and tightest fit yet and is so comfortable, you’ll feel like you’re wearing nothing at all.'

Tellingly, though, one cannot actually select a color or order - instead, one is informed that the product has temporarily sold out.

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American Eagle Skinny Skinny jeans that come in a can

Spray-on denim? A product page for American Eagle's 'limited-edition' Skinny Skinny jeans shows two cans, in indigo and 'bright light', each $49.95

An accompanying commercial is equally convincing, were it not so cheesy and the jeans so hideous.

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It features models sketching, skateboarding and playing music in this apparently spray-on denim, describing how creative they are. Such creativity, apparently includes activities such as matching jeans with T-shirts and playing vinyls while practicing your best Blue Steel.

'I love REALLY skinny jeans': An accompanying spoof commercial would be convincing, were it not so cheesy

'Like wearing nothing at all': The attractive cast describes just how much they love skinny jeans

The attractive cast then goes on to describe just how much they love skinny jeans, which apparently cannot be skinny enough.

'I love REALLY skinny jeans,' says one girl as she assesses her appearance in the mirror.

'It's like they were made JUST for me,' her co-star adds.

Fan favorite: The 'commercial', which launched last night on the American Eagle blog and YouTube, has sparked much amusement among shoppers

The 'commercial', which launched last night on the American Eagle blog and YouTube, has sparked much amusement among fans.

In the comments below the video on the AE blog, one wrote: 'Lmao! I think if this were real, I'd never complain about leggings as pants again [sic].'

Another added: 'This can't be real.'

A representative for the brand was unavailable to respond to MailOnline's request for comment.

Jeans must be SKINNIER! American Eagle mocks skinny jean craze

American Eagle Blog

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Desperate much? I didn't know American Eagle was still in business. So 80s.

- Bryan , West Texas, 23/3/2013 23:31

Click to rate Rating 1

This is exactly what it looks like when someone wears leggings/tights as if they're trousers. They look naked! You can see everything! - PierreSentMe , Liverpool, 22/3/2013 16:53 And the problem is?????

- skoot , Boise, 23/3/2013 22:58

Click to rate Rating 1

I can see the dude thong.

- charles almon , Brooklyn NYC, United States, 23/3/2013 04:10

Click to rate Rating 5

don't turn around

- laurel , central Florida, 23/3/2013 03:32

Click to rate Rating 6

feels like your wearing nothing it a all...nothing at all...nothing at all...

- laurel , central Florida, 23/3/2013 03:30

Click to rate Rating 6

What happens when you bend over?........the mind boggles