Cleve Gibbon

    •   Cleve Gibbon

      Cleve is CTO at Cognifide, a marketing technology agency based in London and Poland.  Cleve works with cross-functional teams, big and small, to help manage organisational change resulting from the technologies he introduces to execute content strategy.

      With over 15 years delivering digital platforms for major brands and global creative agencies, Cleve’s passion for content architecture focuses on enhancing the author experience and using technology for effective content management.

      Cleve has a Doctorate in Computer Science, a Diploma in Digital Marketing, and combines the two daily to facilitate the conversation between marketing and IT.



      About Cleve’s session


      Content Modelling for Better Managed Content

      Afternoon workshop: 13h30 – 17h00

      Cleve will present this workshop together with Rachel Lovinger.

      Any good content strategy has to align business goals, user needs, and editorial capabilities. And, under the hood, a content management system (CMS) succeeds or fails based on its ability to support all three. How often have you heard content creators say, “This CMS is awful!”?

      This may not be because the CMS is inherently bad. Often it’s just not configured properly. We can’t convey every aspect of the content with examples, writing guidelines, and annotated wireframes. Instead, we create models that are used to communicate all the types of content, the elements they’re made up of, and their relationships to each other.

      In this workshop a tech-friendly content strategist and a content-sympathetic CTO will help you learn how to create content models that will spur discussion, identify gaps, align teams, resolve issues, and ultimately sit alongside functional specifications to define how a site – and the CMS that populates it – should be built.

      What you’ll learn:

      - Why content modelling is important, and its role in content strategy.
      - How to use content models to enhance collaboration between UX practitioners, developers, and stakeholders.
      - How to read, review and create content models.