Bhrigu Pankaj Prashar

Bhrigu Pankaj Prashar, Contributor

I celebrate the entrepreneurial.

8/02/2012 @ 9:40AM |3,924 views

Audacious Startups By South Asian Entrepreneurs - Part I

Image of Meridional Asia.

(Photo credit: Wikipedia)

A few audacious and game-changing startups with South Asian Co/Founders are changing the way industries look at things. This post is the first in a series that will attempt to profile some exciting startups and entrepreneurs. The featured startups, at different stages in their entrepreneurial journey, have balanced their cultural lineage with a keen entrepreneurial spirit that permeates their core and the promise they hold.  This is a partial list of some such startups, with my take on why they are featured here on Settled Audacity.


Founded by Shafqat Islam, Iraj Islam and Asif Rahman, the well funded Manhattan based NewsCred is making waves in its space by “licensing, curating and syndicating full-text news articles, images and videos from over 1000 of the world’s highest quality sources” including organizations and prominent people from various walks of life. Playing in the news-media content syndication space, NewsCred is a potential disruptor. Many industry publications and other experts have already announced NewsCred as a disruptor in the media industry.  They have offices in London and Dhaka.

NewsCred Pitch: “NewsCred’s editorial team and powerful semantic technology filters and customizes thousands of articles every day for each of their clients’ specific needs, however broad or niche. With 1 platform, 1 license and 1 bill, NewsCred makes publishing simple, affordable and instant.” It’ll be interesting to explore if this can be successful in the B2C space.

What I find audacious about this startup is the sexiness in which this silent player (backed by robust technology) is doing its work without making too much noise but creating awesome results – Their partners and clients include The Guardian, The Economist, CNN, Reuters, Telegraph, Forbes, Pepsi, NY Daily News, Yahoo, and many more. Step in their Manhattan office and chances are that you will adore it. I did.


Shamir Karkal along with Josh Reich and Alex Payne founded Simple to create a one go-to platform for banking needs. They also cut the consumer fee-slack by charging no fees and making money by divvying “the net interest margin” with their partner banks and financial institutions.

Simple Pitch: Simple “is creating a better interface for banking through the Web and mobile apps. Simple is focusing on creating a better customer experience and simplifying the banking process by unifying all accounts into one, accessible through a bank card”. Simple is well funded and is a FDIC member (required for its operations). It’ll be interesting to see how they create a platform that wins trust and mindshare. Simple is based in Portland, OR.

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