Winners 2013

Announcing the Winners

Best Mobile Health Product or Service

MIPsoft for BlindSquare
Highly Commended – Swiftkey Healthcare

Best Mobile Education or Learning Product or Service

Mobilink for SMS Based Literacy program

Best Mobile Product or Service for Automotive

BMW i, MINI, Sixt and Vodafone Group for DriveNow Premium Car Sharing

Best NFC /Mobile Money Product or Service

Etisalat for Flous – The Etisalat Commerce Programme

Best Mobile Publishing Product or Service

Ver Se Innovation for NewsHunt

Best Mobile Innovation for ‘Smart Cities’

Streetline for Parker

Best Mobile Enabled Consumer Electronics Device

Samsung Electronics for Samsung GALAXY Camera

Best Enterprise Mobile Service

Mobilelron for Version 5 Complete Enterprise Persona

Best Consumer Mobile Service

Comviva for Mahindra Comviva’s mobiquity™ MFS platform powering mTicketing service for Bangladesh Railways

Best Advertising or Marketing on Mobile

McCann Worldgroup (Hong Kong) for Chok! Chok! Chok!

Best Network Product or Solution for Serving Customers

NTT DOCOMO for Hanashite Hon’yaku, world’s first automatic voice translation service

Best Product, Initiative or Service in Emerging Markets

Ericsson for Amazon Connection– a digital inclusion program in the Amazon

GSMA mWomen Best Mobile Product or Service for Women in Emerging Markets

Asiacell for Almas Line

Best Use of Mobile in Emergency or Humanitarian Situations

Vodafone Foundation for Vodafone Instant Network

The Green Mobile Award

Indus Towers for Green Sites Project

Best Mobile App for Consumers

Facebook

Best Mobile App for Enterprise

Evernote

Judges Choice – Best Overall Mobile App

Waze
Highly Commended – Sky Sports F1 Companion

Most Innovative Mobile App

McCann Worldgroup (Hong Kong) for Chok! Chok! Chok!

Smartphone Application Challenge

AT&T for Application Resource Optimizer (ARO)

Best Application using Network APIs

Bharti Airtel Limited for my airtel app

Best Smartphone

Samsung Galaxy S3

Best Feature phone or entry level phone

Nokia Asha 305

Device Manufacturer of the Year

Samsung

Best New Mobile Device

HTC

Best Mobile Tablet

Google & Asus for Nexus 7

Best Mobile Infrastructure

Samsung Electronics for Smart LTE Networks

Best Mobile Technology Breakthrough

Accuris Networks for AccuROAM Wi-Fi: Making Wi-Fi a carrier driven extension of GSM for Offload and Roaming

Best Cloud Based Technology for Mobile

Jasper Wireless cloud-based connected devices platform for machine-to-machine (M2M) and consumer electronics

Best Mobile Safeguard & Security Products and Services

AdaptiveMobile and Syniverse for Messaging Trust

Outstanding LTE Contribution

SK Telecom for 4G LTE with PETA Solution

Outstanding Overall Mobile Technology – The CTO’s choice

Samsung Electronics for Smart LTE Networks

Spectrum for Mobile Broadband Award

Government of New Zealand

Mobile for Development Award

U.S. Agency for International Development

m-Government Award

Government of Moldova

GSMA Chairman’s Award

Joint Winners KT & SK Telecom

MIPsoft for BlindSquare

“BlindSquare is an augmented reality GPS application for the blind.
It obtains information about the surrounding environment from Foursquare and Open Street Maps. It’s algorithms enable it to determine the most relevant information, and then voice it out using high quality speech synthesis. For example, “What’s the most popular café within 200 meters radius?”
BlindSquare provides blind people independence by enabling them to travel without help from others.”

Judges’comments

“An assistive technology that combines consumer mobile technologies to address a societal problem.”

Best Mobile Education or Learning Product or Service

Mobilink for SMS Based Literacy program

“SMS Based Literacy” is a tripartite wherein Mobilink’s role is that of technical facilitator. The United Nations Educational, Scientific and Cultural Organization (UNESCO) serves as the implementation agency. Project execution is the responsibility of two Non-Governmental Organizations (NGOs) operating in Pakistan, namely Dhaka Ahsania Mission Pakistan and Bunyad.

Judges’comments

“Excellent and needed mobile initiative with an explicit educational ideology that opens up new learning opportunities for a disadvantaged, rural group.”

Best Mobile Product or Service for Automotive

BMW i, MINI, Sixt and Vodafone Group for DriveNow Premium Car Sharing

“DriveNow is a new type of premium car sharing service from BMWi, MINI, Sixt, powered by Vodafone. Cars use an embedded telematics unit to communicate their position via a Vodafone M2M SIM and are picked up, dropped off or made available when and where needed. Members locate and reserve the nearest car via mobile phone, unlocking the car using specially issued RFID tags. DriveNow is the first car sharing concept to place emphasis on renting efficient premium vehicles supported by a highly comprehensive and convenient management service based on mobile technology.
http://www.youtube.com/watch?v=2mt19JukTrk&feature=related”

Judges’comments

“Car sharing is deemed to see a high take up in the next years. These companies have developed a flexible service, innovating with handset deployment, NFC and embedded mobile technology to make car sharing much easier”

Best NFC /Mobile Money Product or Service

Etisalat for Flous – The Etisalat Commerce Programme

“In 2012, in partnership with Oberthur Technologies and MasterCard, Etisalat rolled Mobile Commerce service “Flous” enabling fully interoperable, industrial grade, open-loop Financial Services ecosystem across majority of its operations. Flous includes payments (merchants, utility, transportation), transfers (domestic and International), bank accounts management, secure access and ticketing.

Service was developed and implemented as a commercial foundation for mHealth, mIdentity and mEducation strategic verticals accessible across NFC, on-line, STK, Companion Card and IVR user interfaces.”

Judges’comments

“A stand-out entry in terms of the scale of deployment and comprehensive suite of m-commerce offerings across so many countries and different verticals. The open-loop system also makes it future-proof. An excellent mobile money product which has been very well tailored to serve local users.”

Best Mobile Publishing Product or Service

Ver Se Innovation for NewsHunt

“NewsHunt is India’s #1 mobile newspaper app that brings together the News & best jobs from 85+ regional newspapers in India.
It has a total installed base of 20 million users and is named the ‘Most Downloaded News App’, by GetJar.com with over 9 million downloads to date.
As per the report by Nielsen Informate Mobile Insights – Users spend more time on NewsHunt than on YouTube.”

Judges’comments

“Enables brands to mobilise their content in an effective and accessible way. With very strong results since starts up, this appears to have captured the high ground in this market”

Best Mobile Innovation for ‘Smart Cities’

Streetline for Parker

Telefónica and Streetline’s smart parking solution features vehicle detection sensors, networks, and real-time applications for cities and motorists. Parker™ by Streetline aims to make the idea of searching for parking a thing of the past. The app features real time parking availability via Streetline’s vehicle detection sensors, as well as parking locations, hours, rates, mobile payments, and searching by a point of interest or a particular kind of space such as electric vehicle charging stations. Parker is currently supported on smartphones, compatible tablets, the web, and soon will be featured in in-car navigation systems.

Judges’comments

“Smart parking is a good example of how new services are evolving for cities based on sensor technologies and mobile communications. This innovative application addresses a complex area and allows for interesting new business models”

Best Mobile Enabled Consumer Electronics Device

Samsung Electronics for Samsung GALAXY Camera

The Samsung GALAXY Camera is the first truly Connected Camera, combining the photographic excellence of a quality compact camera with the connectivity and adaptability that comes with 3G/4G + Wi-Fi and the Android 4.1 (Jelly Bean) operating system. This answers the demand from consumers who want to be able to edit or/and share their images instantly without having to compromise on quality. The Samsung GALAXY Camera makes those images easy to shoot, enjoy, edit and share wherever the user is.

Judges’comments

“While other camera manufacturers are burying their heads in the sand over the threat posed by smartphones, this manufacturer has grabbed the bull by both horns and created an innovative product that has given a second life to compact cameras.”

Best Enterprise Mobile Service

Mobilelron for Version 5 Complete Enterprise Persona

MobileIron Version 5 delivers the first complete mobile enterprise persona, separating personal and professional apps and content while preserving the native user experience. Companies worry about losing mobile data: email attachments uploaded to Dropbox; man-in-the-middle attacks through unsecure Wi-Fi hotspots; or malevolent apps that extract sensitive data from corporate apps.MobileIron V5’s unique features, AppConnect, AppTunnel and Docs@Work, containerize documents and app data, secure data at-rest and in-motion, and provide Data Loss Prevention controls. MobileIron’s policy engine manages each container and dynamically keeps policies up-to-date. These Connected Containers, with MobileIron managed enterprise email and configurations, comprise the complete enterprise persona.

Judges’comments

“Perhaps the most comprehensive approach to enterprise mobility, with the integration of voice biometrics a key differentiator. Another huge major positive is the open SIM Development Kit and the possibility for developers to voice-enable apps.”

Best Consumer Mobile Service

Comviva for Mahindra Comviva’s mobiquity™ MFS platform powering mTicketing service for Bangladesh Railways

Bangladesh Railways is the largest provider of mass transport services in Bangladesh, serving 65 million passengers annually. Mahindra Comviva’s mobiquity™ mTicketing service enables Bangladesh Railways to digitize ticketing transactions, extending greater convenience to consumers whilst improving sales efficiency. Deployed in partnership with leading operators in Bangladesh, the service allows customers to purchase tickets using a prepaid mobile wallet or over-the-counter at an authorized outlet. Currently tickets can be purchased at 3,500 issuance points, – a third outside urban centers. Wide availability and convenience offered by the service has resulted in annual sales of 1.5 million tickets over the mobile channel.

Judges’comments

“Understanding the “unbanked” consumer enabled the delivery of a real game changing mobile solution. This is a great example of a service that maintains the ability to support legacy infrastructure whilst providing a bridge to the ‘cashless’ future”

Best Advertising or Marketing on Mobile

McCann Worldgroup (Hong Kong) for Chok! Chok! Chok!

“With less and less people tuning in to traditional TV, Coca-Cola Hong Kong set out to transform the traditional TV experience in the new digital age with its highly successful summer promotional campaign “Chok! Chok! Chok!”

“Chok!”, meaning rapid motion, is the latest slang word used by Hong Kong teens. Riding on the popularity of this new slang word, we created a smartphone app to let teens catch tumbling bottle caps straight from the TV screen to win instant prizes, successfully turning a traditional TVC into Hong Kong and Asia’s first ever interactive gaming promotion.”

Judges’comments

“Great integrated advertising game on a smartphone app targeted at Coke drinkers which was good fun and also tracked back to increased sales to demonstrate its effectiveness”

Best Network Product or Solution for Serving Customers

NTT DOCOMO for Hanashite Hon’yaku, world’s first automatic voice translation service

“Hanashite Hon’yaku”, world’s first automatic voice translation service breaks language barrier that it provides simple, convenient and high-quality automatic interpretation anytime anywhere without expensive fee. Customers no longer need to reluctantly choose from either expensive on-call-interpreter service or a bulk of low-quality online machine translation services. It will not only enrich travel experience and globalize business networking, but helps boost tourism industry and create a variety of business opportunities.

Judges’comments

“Long a dream of technologists, this will have major social implications over time. The unique approach of using the cloud for scalability and execution, the in-call translation and simultaneous speech and text translation make this a major step towards achieving real-time voice translation”

Best Product, Initiative or Service in Emerging Markets

Ericsson for Amazon Connection– a digital inclusion program in the Amazon

“Amazon Connection – a digital inclusion program in the Brazilian Amazon
The Amazon Connection program combines technology and expertise with public-private partnership to enable communications and improved access to health, education and economic growth in a remote part of the world.
In 2009, Vivo and Ericsson embarked on a project that has changed thousands of lives in the Brazilian Amazon, beginning in the community of Belterra. This is one of the largest digital inclusion programs in the region which aims to reach over 30,000 people in about 175 communities along the Tapajós River.”

Judges’comments

“This is solid proof that when technology and expertise is combined with public-private partnerships, the results are nothing less than dramatic. A genuinely transformational initiative.”

GSMA mWomen Best Mobile Product or Service for Women in Emerging Markets

Asiacell for Almas Line

“Almas Line” is the name of the offer by Asiacell (Iraq’s second largest operator) conceived for, and sold exclusively to, Iraqi women. It consists of a SIM embedded with specifically designed features addressing the main barriers to women mobile usage in Iraq (price, harassment, cultural issues, concerns with technology, and technical illiteracy). Results have been spectacular: Asiacell now has 3.5 million female subscribers, half of which have joined since the launch of Almas line. Put differently, since Almas was launched Asiacell has acquired as many women subscribers as it had acquired in its first 11 years of operations!

Judges’comments

“Very smart, well thought out approach with measurable large scale impact directly to women. The idea of marketing the SIM as a premier line is brilliant. Appeals to deep traditional values, aspirational but not elitist”

Best Use of Mobile in Emergency or Humanitarian Situations

Vodafone Foundation for Vodafone Instant Network

Vodafone Instant Network is an ultra-portable mobile network that fits into 3 suitcase-sized boxes weighing less than 100kg which can be transported on commercial flights and set up on site in less than 40 minutes. In 2012, Vodafone Foundation deployed Vodafone Instant Network in drought-prone Kaikor, Kenya and more recently after Typhoon Bopha in the Philippines in December. In Mindanao, 296,926 calls and 578,994 SMS went over Vodafone Instant Network, the highest in number in any deployment to date. Vodafone Foundation Instant Network Programme already comprises over 70 engineer volunteers ready 24/7 to deploy with its humanitarian partners in emergencies. http://www.vodafone.com/content/index/about/foundation/instant_network.html

Judges’comments

“This is an excellent project: well conceived, meeting a clearly identified niche in emergency response and well supported by the parent organisation. Here is a model that is specifically designed to work in any context, and as a resource that can be called on by a wide range of responders both national and international”

The Green Mobile Award

Etisalat, Qualcomm, D-Tree International and Great Connection Inc. – Etisalat Mobile Baby

A telecom site of Indus uses energy sources like Grid power, Diesel Generator (DG) & Batteries. DG & batteries are used due to unreliable electricity supply in India. Our operations run in 16 telecom circles of India & in certain geographies where there is no electricity supply at all. Indus cell sites have telecom equipment which requires 24×7, 365 days continuous power supply to support the service. This project was conceived to run telecom network operations without using Diesel as power backup. In FY11-12 Indus focused on making cities Green but there is a huge opportunity in many pockets where this will not be feasible. However, site level transformation into Green is possible. Thus a need was felt to transform the project focus to a more micro level. The focus of the project was changed from ‘Green City’ to ‘Green Sites’. Currently Indus has 17500 green sites.

Judges’comments

“This solution fundamentally improves the financial and ecological challenges associated with providing access to communications for the next billion global users”

Best Mobile App for Consumers

Facebook

Best Mobile App for Enterprise

Evernote

Judges Choice – Best Overall Mobile App

Waze

Judges’comments

“This dynamic navigation app ticks all the boxes – great user interface, community/crowd-sourcing base, saves time, saves money, saves fuel – a masterclass in how to exploit the potential of mobile devices.”

Most Innovative Mobile App

McCann Worldgroup (Hong Kong) for Chok! Chok! Chok!

“With less and less people tuning in to traditional TV, Coca-Cola Hong Kong set out to transform the traditional TV experience in the new digital age with its highly successful summer promotional campaign “Chok! Chok! Chok!”

“Chok!”, meaning rapid motion, is the latest slang word used by Hong Kong teens. Riding on the popularity of this new slang word, we created a smartphone app to let teens catch tumbling bottle caps straight from the TV screen to win instant prizes, successfully turning a traditional TVC into Hong Kong and Asia’s first ever interactive gaming promotion.”

Judges’comments

“Really innovative and effective use of mobile to create an interactive ad”

Smartphone Application Challenge

AT&T for Application Resource Optimizer (ARO)

Best Application using Network APIs

Bharti Airtel Limited for my airtel app

Best Smartphone

Samsung Galaxy S3

Judges’comments

“With its ability to deliver in multiple markets, proven global adoption, and leading edge features such as Pop-Up Play video, Smart Stay screen and NFC, this is the Android success story.”

Best Feature phone or entry level phone

Nokia Asha 305

Judges’comments

“This award recognises the importance of these types of devices in the global market. Nokia’s Asha 305 delivers the best user experience from an affordable dual-SIM touchscreen phone, despite pressure from low cost smartphones.”

Device Manufacturer of the Year

Samsung

Judges’comments

“The stand-out winner, a terrific year for Samsung as it continues to build a solid global business across its device portfolio.”

Best Mobile Tablet

Google & Asus for Nexus 7

Judges’comments

“This tablet has brought credibility to the 7” category and taken it to the mass market, with the perfect combination of performance and portability. A great all-rounder”

Best Mobile Infrastructure

Samsung Electronics for Smart LTE Networks

Smart LTE Networks enables high performance content-centric LTE radio networks by utilizing traditional IT computing and storage at the edge of the mobile network. With these capabilities integrated into the radio access network, Samsung is accelerating LTE innovation and fundamentally enhancing user experiences by delivering advanced radio scheduling, cloud computing, mobile content caching, real-time self-optimization and signaling reduction. Smart LTE Networks has demonstrated superior LTE performance since it went live more than a year ago.

Judges’comments

“Integrating base stations and general-purpose IT servers to improve LTE performance and enable newer services also reduces costs significantly, demonstrating the benefits in competitive markets”

Best Mobile Technology Breakthrough

Accuris Networks for AccuROAM Wi-Fi: Making Wi-Fi a carrier driven extension of GSM for Offload and Roaming

“Making Wi-Fi a carrier driven extension for Offload and Roaming by connecting together the signalling of both network’s intelligently.
It’s the first solution to enable smartphone and tablet users to seamlessly connect to any Wi-Fi hotspot technology from WISPr to Passpoint, both domestically and roaming internationally, without having to enter cumbersome usernames and passwords, verify account details or regularly interact with a client app.
AccuROAM makes Wi-Fi work like a full extension of GSM networks not just for data but also for billing, policy, authentication, voice and messaging. It is in use today by operators such as AT&T.

www.accuris-networks.com

Judges’comments

“Allowing Wi-Fi roaming for SIM based devices is an important part of how mobile operators will deal with data traffic cost effectively and also open up new services and revenues for international roamers.”

Best Cloud Based Technology for Mobile

Jasper Wireless cloud-based connected devices platform for machine-to-machine (M2M) and consumer electronics

Jasper Wireless provides a cloud-based connected devices platform for machine-to-machine (M2M) and consumer electronics. The platform provides automated provisioning activation and management processes enabling operators to eliminate the complexities associated with serving the M2M and connected device market. Through this unique combination of network connectivity, software and service, operators and enterprises can develop and deploy connected devices profitably around the world. Jasper’s cloud-based platform offers operators a low-cost, low-risk entry into providing M2M connectivity and associated services within a matter of just a few weeks and all without disrupting or burdening their core lines of business.

Judges’comments

“Great use of the cloud in machine to machine technology that allows mobile operators to truly differentiate themselves in the market”

Best Mobile Safeguard & Security Products and Services

AdaptiveMobile and Syniverse for Messaging Trust

Different regions produce different varieties of SMS spam, and so to be effective a platform must be both iterative and able to learn. This new deployment uses spam ‘fingerprints’ to identify SMS spam. Fingerprints are created using a duplicate message stream that is processed by an analytical engine that identifies suspect messages using a serious of algorithms and behavioural identification. Filtering SMS spam in this way ensures there are zero false positives and identifies the spammer.

Judges’comments

“Today, blocking illegal SMS is an important part of a mobile operator’s services. This is an effective solution for mobile customers in the USA. A real solution to a real problem”

Outstanding LTE Contribution

SK Telecom for 4G LTE with PETA Solution

SK Telecom has continuously upgraded its premium LTE service by commercializing PETA (Premium quality, Excellent speed, Total stability and Advanced technologies) Solution. PETA Solution consists of Multi Carrier, LTE femtocell, nationwide VoLTE service, Self-Organizing Network and Advanced Smart Cloud Access Network, all of which the company commercialized for the first time in the world. Since its LTE commercialization in July 2011, SK Telecom completed nationwide LTE deployment covering 99 percent of the population in June 2012 and surpassed 8.1 million LTE subscribers as of January 2013, accounting for over 31 percent of the company’s total mobile subscriber base.

Judges’comments

“If you want to see the future, look at this aggressive pursuit of service excellence, The PETA solution ensures high-speed/ high-volume data transmission and excellent high quality HD voice on LTE using VoLTE. A big breakthrough for the GSM community”

Outstanding Overall Mobile Technology – The CTO’s choice

Samsung Electronics for Smart LTE Networks

Spectrum for Mobile Broadband Award

Government of New Zealand

Mobile for Development Award

U.S. Agency for International Development

m-Government Award

Government of Moldova

GSMA Chairman’s Award

Joint Winners KT & SK Telecom