Orthodox Jewish woman who can't apply make-up on the Sabbath sues Lancome after its '24-hour' foundation 'faded significantly' overnight

PUBLISHED: 15:25 EST, 1 May 2013 | UPDATED: 15:36 EST, 1 May 2013

An Orthodox Jewish woman is suing Lancôme, and its parent company, cosmetics giant L'Oréal, for false advertising over its new '24-hour' foundation.

Rorie Weisberg says Lancôme's new Teint Idole Ultra 24H, which claims to provide 24-hours of 'lasting perfection,' does not in fact last a full day - and therefore, not long enough to get her through the Sabbath.

The upstate New York-native applied the $45 foundation before sundown on Friday in order to test its 24-hour performance, but she found it had 'faded significantly' overnight.

False advertising? Rorie Weisberg says Lancôme's new Teint Idole Ultra 24H, which claims to provide 24-hours of 'lasting perfection,' does not in fact last a full day - and therefore, not long enough to get her through the Sabbath

False advertising? Rorie Weisberg says Lancôme's new Teint Idole Ultra 24H, which claims to provide 24-hours of 'lasting perfection,' does not last a full day - and therefore, not long enough to get her through the Sabbath

According to Jewish law, women are prohibited from applying make-up from sundown on Friday until nightfall on Saturday.

Applying make-up is classified as 'creative work,' which women must refrain from during the Sabbath.

Mrs Weisberg, whose eldest son is having his bar mitzvah on an upcoming Saturday in June, purchased the Teint Idole Ultra 24H for its long-lasting purposes - so she could look polished while keeping to the rules of her faith.

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According to the New York Post, the lawsuit claims that the product name and advertising is deceptive because: 'The 24-hour claim was central to plaintiff’s purchase decision, as a long-lasting makeup assists with her dual objectives of compliance with religious law and enhancement to her natural appearance.'

It continues: 'Specifically, plaintiff’s eldest son is having his bar mitzvah celebration in June and plaintiff was looking for a long-lasting foundation that would achieve the foregoing dual objectives over the bar mitzvah Sabbath.'

Although common sense would lead women to believe that sleeping while wearing make-up could 'significantly fade' any foundation and other products worn, such as blush, it stands to reason that '24-hours' includes time for sleep.

The filing, with Manhattan's federal-court, accuses Lancôme of violating New York business law through 'deceptive acts and practices.'

The suit seeks unspecified damages on behalf of Ms Weisberg, and other customers who bought the foundation; and also requests a 'corrective advertising campaign.'

A spokeswoman for L'Oréal said in a statement: 'Lancôme strongly believes that this lawsuit has no merit and stands proudly behind our products.

'We will strenuously contest these allegations in court. Consistent with our practice and policy, however, as this matter is currently in litigation, we cannot comment further.'

Woman in holy war over makeup - m.NYPOST.com

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Rediculous. His woman needs to get a grip!

- Eating cheesecake , in your fridge, Wallis And Futuna, 01/5/2013 22:38

Click to rate Rating 585

I don't know why dm feels the need to over emphasise her religion. Good on her for uncovering a lie

- Alphamail , Leeds, 01/5/2013 22:38

Click to rate Rating 518

This stupid womans claim should be thrown out without delay.She is obviously just out for some money.She is almost as silly as the no makeup on the Sabbath rule.!!!

- Yamahaian , Brighton, 01/5/2013 22:37

Click to rate Rating 766

I'm sure her husband & children will forgive her for not looking like a painted doll on the Sabbath. Quite frankly I & a lot of men I know prefer women who are not heavily made up

- mahatmacoatmabag , timbuktu, United Kingdom, 01/5/2013 22:36

Click to rate Rating 250

If its called a 24 hour foundation it should last for 24 hours. Good luck to her. Maybe it'll be a lesson to product advertisers to print the truth in future.

- Mrs P , Essex, 01/5/2013 22:36

Click to rate Rating 120

why sue Lancôme, surely she could have just taken the foundation back to the store she purchased it from. Plus if she wanted her make up to look good for her son's bar mitzvah then why not pay someone to apply the make up for her, I would imagine as long as the person isn't Jewish it won't go against her religious laws. If my bread is stale I wouldn't sue the company who makes it, I'd take it back to the store I brought it from, or just buy another loaf of bread. Some people do need to look at the real problems in the world and if 24hour foundation not doing as it promises is this ladies biggest worry then she has something to be thankful for.

- Me here , The Midlands, 01/5/2013 22:36

Click to rate Rating 553

Seriously?

- JulieJules , Oakland, United States, 01/5/2013 22:36

Click to rate Rating 327

Your meant to wash it off when you sleep!!! I can't believe they take it so literally..

- stace , London, 01/5/2013 22:36

Click to rate Rating 302

This is the most ridiculous thing ever!

- justme , Scotland, 01/5/2013 22:35

Click to rate Rating 368

Maybe she should have tried Ronseal instead