Book Printing

Book Printing is a big topic that can separated into three primary categories. First there is the traditional book printing. This would apply to you if you are printing fairly long runs. This would mean anywhere from 3-5,000 or more books. The book printers who would work with you in this area are a different group than the other two.

The next category would be what I refer to as short run book printers. These are similar to the first group listed but they generally work with quantities of less than 5,000 books at a time.

The final category is Print on Demand book printers. They are also known in the industry as POD printers. This group specializes in runs less than 1500 to 2000 books and can generally turn your order around fairly quickly. Often times in less than 2 weeks. The problem here is that you will have to pay more for each copy.

Each one of these groups has their pluses and minuses. Some of the individual articles on each group will give you some more detail.

Self Publishing


For a long time self publishing was the bastard step-child of the publishing industry. If your book was self published you were given very little respect. Well, those days are gone. For the most part.

Yes, it IS true that getting distribution is MUCH easier with a book published by a "traditional" publisher. Distribution refers to getting your book into the traditional retail channels like bookstores. BUT, that does NOT mean that you can't do it. Many people have and you can be one of them if you follow certain rules of self publishing listed below.

Self Publishing "Rules"

1. Write a book that is as good as anything else you can find on the bookstore shelves. The content of your self published book should be as good, or better than what people can find going through the traditional bookstore channel.

2. Make sure your book looks as good as any other book on the bookstore shelves. This means you need to get a professional coverer designer to make it look as good or better than any book on the bookstore shelves. You'll also want to make sure that the interior of the book looks professional as well. It should "match" the look of your cover.

3. Marketing Your Book. Marketing your book is critical to its success. A great book, with great content and a great cover and interior will NOT succeed without great marketing.

For more information on how to self publish your own book, I'd suggest that you visit: www.SelfPublishingSuccess.com.

Art Book Publishing

Art book publishing is a very different and distinct niche in the world of book publishing. Since the publishing of successful art books is dependent on the quality of the printing you do, it's very important to select the right book printer.

A large number of the art book publishing companies are based overseas. Many in Asia. Why? Because art book publishing is all about two things.

Getting the beautiful color images for an art book done right and done at a great price.

Unfortunately, most domestic book printers and book publishing companies cannot compete with books printed in Asia.

So, if you're going to be doing an art book, get ready for dealing with book printers and book publishers based in that part of the world.

Bad thing? Not at all. You just need to know and understand how their systems work.

Since you will probably be doing your art book publishing in Asia, it is important to compute delivery time into your book publishing equation.

Children's Book Publishing Company

There are book publishing companies out there that specialize in children's book publishing. Do they call themselves a "children's book publishing company"? Usually not. They are a book publishing company that also happens to do children's books.

Here is what you need to do to locate the right company to publish your children's book. First, go online and create a list for yourself of all the possible companies that are capable of doing the work. That's a start.

Then contact each one of the book publishing companies and ask them to send you some copies of the previous children's books they have done. This will give you an idea of the quality of their work.

Separate all the books you get into two categories. Book publishers that you would consider and a separate pile for those you would NOT consider. When you're done, take a look at the first pile. Contact each of those firms and ask them for a proposal.

Make sure that you request a written proposal. This will get the book publishers to "put it in writing" but also to allow you for direct comparisons between the companies with the documents in front of you.

After comparing all of the key elements, you're ready to make a decision. Make sure that you are professional and polite to those companies who you decide NOT to use. You may use that publisher in the future.

Your first order for your books should be LOWER than what you THINK you should order. It''s always better to have to go back to your printer for another print run than to have a whole bunch of unsold books in your garage, or worse yet at a storage facility that you are paying for on a monthly basis.

When you take delivery of your books, check a few of the boxes at random. Examine the quality of the book printing they did. If you're happy, great. If you're not, contact that specific children's book publishing company.

There you have it!