Look what’s coming fast in Apple’s rear-view window!

As if Apple didn’t already have its hands full with competition on the smartphone front from rivals like Samsung. Now it’s Google who’s not only nipping at Apple’s heels on the subscription-online-radio front, but clamping down its jaws on its pantleg.

By announcing its new music streaming service today at its developers conference in San Francisco, Google not only jumped into  the growing industry with both feet. It solidly beat Apple out of the gate.

As reported by CNET,  Apple was reportedly and quite recently getting ready to pull the wraps off a music-streaming service of its own:

Just last week, for instance, word came that Apple had reached an iRadio deal with Universal Music, though it still needs deals with the other major labels.

Now here comes Google with $9.99-a-month All Access service linked to Google Play for Android. Customers get a free 30-day trial, and if you move fast enough and order All Access by June 30, the music is yours for only $7.99 a month.

Google says it will soon roll out the service in other countries. So Spotify, Pandora and others who’ve already been blazing the trail for years now best be on guard.

To add salt to Apple’s wound, Brian X. Chen of the New York Times points out in his blog that  “Google even took the opportunity to jab at Apple’s map problems when it talked about the new maps app it made for iPhones late last year:

“People called it sleek, simple, beautiful, and let’s not forget, accurate,” said Daniel Graf, Google’s director of maps, while showing a picture of an iPhone with Google Maps. Mr. Graf demonstrated new features in its Maps app for Android devices and iPhones. When searching for a business, the software can now show special offers and discounts like getting half off a drink at Starbucks. The maps can also see real-time alerts for incidents, like car accidents slowing down traffic and offer a faster route.